Creators to Post Content on Tik-Tok Using #TapIntoTahiti2024 and Tag @NBCOlympics
NBCUniversal and Visa, the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, today announced they are partnering on a once-in-a-lifetime program, “Tap into Tahiti”, which will send a content creator to Tahiti to cover the surfing competition for NBCU’s coverage of the Olympic Games Paris 2024. The men’s and women’s Olympic surfing competition will take place July 27-30, 2024, in Tahiti, a part of French Polynesia, and nearly 10,000 miles from the center of the Olympic action in Paris.
The casting call begins today and was announced this morning on the TODAY Show by Team Visa athlete Caroline Marks, who has already qualified for Paris 2024 on Team USA and is the 2023 world champion.
The hired talent will be chosen after a months-long call back process by NBC Olympics producers based on the creator’s storytelling skills, style, technical expertise, and ability to inspire. To start, Creators simply need to follow the prompt and post their content on TikTok with #TapIntoTahiti2024 and tag NBC Olympics (@NBCOlympics).
“The Olympic surfing competition from gorgeous and exotic Tahiti will be one of the most highly anticipated events of the Paris Olympic Games,” said Molly Solomon, Executive Producer and President, Production, NBC Olympics and Paralympics. “With ‘Tap Into Tahiti 2024’, anyone can earn a once-in-a-lifetime role at next summer’s Olympics.”
In early 2024, a short list of creators will be tasked with producing additional content to enable fans to support the content or creator that most excites them via a public voting window. The hired talent will be announced in April, about 100 days until the Opening Ceremony. The finalist will be flown to Tahiti in July to produce content around the men’s and women’s surfing competitions that will be distributed across numerous NBCU platforms.
With a commitment to advancing economic opportunity for emerging creators, Visa will team up with NBCU to provide necessary tools and resources to help the “Tap into Tahiti” participants grow their brand and improve their skills throughout the program. Visa will also leverage its integrations across the Opening Ceremony, Olympic surfing coverage, and additional sponsored social content to spotlight the creator correspondent.
“Drawing from the inspirational power of the Games, Visa is excited to partner with NBCU to spotlight the creator economy, a driving force for the next generation of small business. This collaboration presents a unique opportunity for an emerging creator to take a step closer to achieving their own greatness and embodies Visa’s commitment to empowering creators,” said Mary Ann Reilly, Chief Marketing Officer of North America, Visa.
“We are excited to be working with our presenting sponsor, Visa, to support an inspired creator that loves the Olympics and surfing as much as we do,” said Dan Lovinger, President, Olympic and Paralympic Sales, NBCUniversal. “Tahiti may be far from Paris, but together we are helping unite the world through sport and adding a fun twist to our coverage with our creator correspondent.”
NBCU has hired promotional and content moderation partner Enteractive Solutions Group out of Burbank, Calif., to assist with the casting call.
Link for more, including the full Casting Call Eligibility Requirements and Terms at: www.nbcolympics.com/tapintotahiti
(Source: NBCUniversal)
