Tag: charli xcx
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Charli xcx on How She Stole the Summer – Article by Billboard and Deep Dive on Music Marketing
British pop star Charli XCX has achieved a new high in her career with her latest album, featuring a controversial neon green cover. The color has sparked a trend, with fans and major brands embracing it, leading to a marketing frenzy. Charli’s team created a “brat generator” for fans to make their own art inspired…
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Off the Record: A New Music Series Commisioned by TikTok
TikTok launches Off the Record, a series showcasing top musicians discussing the creative process behind their new albums. Charli XCX, Meghan Trainor, and Bleachers kick off the series, with stars like Shakira and Camila Cabello to follow. The artists share behind-the-scenes insights and engage with fans on TikTok, revolutionizing music discovery.
