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TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his superfans in New York City… Full Read
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Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer. Full Read
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TikTok and Fandango have launched a partnership allowing users to purchase movie tickets directly within the TikTok app, starting with Disney’s TRON: Ares. This integration streamlines the process from movie discovery to ticket purchase, enhancing user engagement in the FilmTok community. It aims to create a seamless experience for movie fans. Full Read
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TikTok launches Off the Record, a series showcasing top musicians discussing the creative process behind their new albums. Charli XCX, Meghan Trainor, and Bleachers kick off the series, with stars like Shakira and Camila Cabello to follow. The artists share behind-the-scenes insights and engage with fans on TikTok, revolutionizing music discovery. Full Read
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TikTok’s 4th annual product summit introduces new business solutions for brands to explore on the platform. With a focus on creative AI tools, performance and measurement solutions, and enhanced branding placements, TikTok aims to empower advertisers to engage with their audience effectively and efficiently. Additionally, the platform introduces a media buying certification program to help brands find suitable partners for… Full Read
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TikTok is partnering with industry organizations like C2PA and CAI to label AI-generated content (AIGC) and ensure transparency. They are implementing Content Credentials technology, enabling recognition and labeling of AIGC. In addition, TikTok is working on media literacy campaigns to help users identify and critically assess AIGC and misinformation. Full Read
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YouTube has become the top platform for Gen Z to discover podcasts, with 84% of US monthly podcast listeners in this demographic finding podcasts on YouTube. YouTube Music now supports podcasts, offering background play, downloads, and the option to switch between audio and video formats. New features include third-party RSS podcast support, enhanced download options, and improved discovery algorithms. Full Read
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In 2023, YouTube saw a surge in shopping-related video watch time and a 25% increase in shopping video watch time. New features like Shopping Collections for curated products, expanded Affiliate Hub, bulk product tagging, and Fourthwall integration aim to enhance the shopping experience for creators and viewers, aligning with the platform’s vision. Full Read
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TikTok Shop continues to be a reliable and trusted e-commerce platform for Singaporean brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets. Through TikTok Shop Mall, TikTok Shop aims to further enhance Singaporeans shoppers’ positive experience by providing them access to a curated selection of local… Full Read
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Taylor Swift and YouTube organized a global scavenger hunt to promote her new album, “THE TORTURED POETS DEPARTMENT.” Fans found QR codes in cities worldwide, leading to a clue discovered via YouTube Shorts. The #ForAFortnightChallenge asks fans to share 14 moments from their lives set to Swift’s new song “Fortnight (feat. Post Malone).” Full Read
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Viewers are increasingly using their TVs to watch YouTube, creating a unique challenge: How to maintain a video-centric experience while integrating interactive elements. YouTube’s new design aims to strike a balance by keeping the video front and center while enabling access to features like comments, video descriptions, and live scores. The design also prioritizes simplicity and user feedback. Full Read
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TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events. Full Read
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The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok Full Read
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YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive content. Full Read
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X now offers Creator Targeting, allowing advertisers to run ads against premium content creators, giving them more control and ensuring brand safety. This aligns with X’s focus on video content and enhances ad performance with new formats like Vertical Video Ads and Promoted Video. Over 80,000 creators have already joined the ad revenue sharing program. Full Read
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YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for the music industry. Full Read
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TikTok Shop introduces the Shop tab for convenient shopping. Users can access products, orders, and interact with merchants. The tab showcases products by categories and user interests, with flash sale information. Sellers praise the tab for expanding reach and providing an offline channel. It aims to enhance user experience and support business growth while leveraging the TikTok community. Full Read
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com. Full Read
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Mark Zuckerberg announced that NBA-licensed apparel is now in the Meta Avatars Store, allowing fans to support their favorite NBA or WNBA teams across Facebook, Instagram, Messenger, and Meta Quest until the end of the season in June. Additionally, a partnership with the NBA and WNBA offers the opportunity to watch games and enjoy VR experiences. Full Read
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The video-first platform X has experienced rapid growth, with over 8 in 10 user sessions involving video. Over 100 million people watch vertical videos daily, offering advertisers efficient connections and brand safety. By partnering with Integral Ad Science, X aims to expand ad adjacency controls for brand safety, demonstrating commitment to progress in safety and control. Full Read
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Experience the ultimate virtual concert with Doja Cat: The Scarlet Tour in VR, premiering on January 20 in Meta Horizon Worlds’ Music Valley. Filmed at a sold-out Detroit show, this immersive experience lets you enjoy Doja Cat’s popular songs and captivating performance from the comfort of your living room, bringing the concert to life like never before. Full Read
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In 2023, TikTok thrived globally with over 1 billion users creating, connecting, and celebrating authentic content. Trending content included music, creators, and small businesses. A diverse array of community effects, sounds, and filters fueled creativity. Through advocacy, mental health, and sustainability, creators sparked positive change. Prepare for festive celebrations in Singapore. Full Read
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In 2023, TikTok united a global community of 1 billion people, with Australia featuring 8.5 million users and 350,000 businesses. Memorable moments included viral content, top songs, and breakthrough creators. Small businesses also thrived, and educational content, including #BookTok and #CleanTok, flourished. Unique filters and creative effects also shaped popular trends. Full Read
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TikTok and Ticketmaster have partnered to offer a new ticketing feature, available to over 75,000 artists in 20+ countries. This empowers artists to promote live events and connect with fans globally. The successful beta launch in the U.S. in 2022 is now expanding into more markets, facilitating easier event discovery and ticket purchase within the TikTok platform. Full Read
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Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity. Full Read
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The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform. Full Read
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The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link. Full Read
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The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news. Full Read
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YouTube Premium has added new features like queuing content on mobile, watching with friends on Meet Live Sharing, and an enhanced 1080p version. They are offering early access to experimental features, in-game loot bundles, trial memberships, and enhanced video quality for iOS, now also available for Android, web, and smart TVs. Premium members can now continue watching across different devices. Full Read
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Linda Yaccarino celebrates the one-year anniversary of X’s new ownership and management, highlighting accomplishments and future ambitions. Emphasizing free expression, safety, partnerships, user growth, misinformation combat, brand safety, advertiser support, product advancements, and creator empowerment, she outlines a bright future for the platform. Major changes include enhanced messaging, video capabilities, and payment services. Full Read
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TikTok has launched its music streaming service, TikTok Music, to the public in Singapore. The service, previously available only to beta testers, now offers a range of features including music discovery tools, seamless integration with TikTok, real-time lyrics, and ad-free listening. Users can enjoy a one-month free trial. Full Read
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YouTube is introducing new features to enhance the news-watching experience. The immersive news watch page will pull together content from authoritative sources, while the Shorts Innovation Program will provide financial grants and support to strengthen news organizations’ short-form video capabilities. These updates affirm YouTube’s commitment to credible and substantive news content. Full Read
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Meta’s Mark Zuckerberg has introduced broadcast channels for Facebook and Messenger, offering a one-to-many messaging tool for Page admins. Broadcast channels enable real-time interaction through features like polls and behind-the-scenes content. Admins can create channels and send messages, with followers receiving notifications. Safety measures are in place, with content subject to community standards. Full Read
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YouTube has rolled out numerous new features to enhance the viewing and creating experience. These include improved audio control, easier speed adjustments, enhanced search capabilities, merged library and account pages, and cleaner, more engaging designs. These updates aim to offer users a more immersive and intuitive YouTube experience, reflective of user and creator feedback. Full Read
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Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed reality. Full Read
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Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments, as well as hands-free livestreaming… Full Read
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YouTube recently showcased new tools for creator innovation at the Made On YouTube event. The event introduced features like Dream Screen, YouTube Create app, AI Insights, Aloud, and Assistive Search in Creator Music. The event also featured appearances by popular creators at Pier 57 in New York City. (Word count: 50) Full Read
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Facebook is introducing the option to create multiple personal profiles, allowing users to separate their personal and professional lives or connect with different communities. Each profile can have a unique feed and shared interests. However, certain features like Dating and Marketplace will not be available for additional profiles at launch. Users must comply with authenticity and responsibility policies. Full Read
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TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment to business growth and success. Full Read
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WhatsApp has unveiled Channels in over 150 countries, offering a private way to receive updates from various organizations, sports teams, artists, and thought leaders. It emphasizes privacy, with separate channels from chats and protection of personal information. New features include an enhanced directory, reactions, editing options, and forwarding capabilities. Expansion and user feedback will guide future enhancements. Full Read
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TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections. Full Read
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Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact with friends and creators. Full Read
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AudioCraft is Meta’s latest AI tool that generates high-quality audio and music from text. It consists of three models: MusicGen, AudioGen, and EnCodec, which allow users to generate music, audio, and sound effects from text prompts. Meta has open-sourced these models, aiming to advance the field of AI-generated audio and music and foster innovation. Full Read
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YouTube has expanded Shorts, with over 2B monthly viewers, adding new features like Collab for side-by-side videos, new effects and stickers, live streaming in vertical format, creation suggestions, saving Shorts to playlists, and tools to transform horizontal videos to Shorts. These improvements aim to enhance creativity and community interaction for creators. Full Read
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WhatsApp has introduced instant video messages, revolutionizing communication with real-time, 60-second video responses. Offering a fun way to share emotions and moments, the feature allows easy recording and hands-free options. With end-to-end encryption for security, video messages will soon be accessible to all users, further enhancing chat experiences. Full Read
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Academic journals Science and Nature have published four landmark research papers on Facebook and Instagram’s impact on US 2020 election. The studies indicate little evidence that Meta’s platforms alone cause harmful polarization. Meta partnered with external academics for transparent, independent research. Findings suggest social media may not drive polarization as commonly believed. The research aims to advance society’s understanding. Full Read
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Llama 2, an open source large language model from Meta, is now available for research and commercial use. Microsoft is the preferred partner for Llama 2, broadening access to AI technologies. Meta emphasizes responsibility, transparency, and safety in AI development, and has launched initiatives to support ethical usage and community engagement. Full Read
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Facebook continues to heavily invest in video, offering easier editing tools for Reels and long-form videos, including seamless audio integration and HDR support. The Video tab serves as a one-stop shop for all video content, with a personalized feed and horizontal-scroll Reels sections. Explore allows users to discover popular video topics, while Instagram Reels can now be accessed and commented… Full Read
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Meta released its first Responsible Business Practices Report, aiming to address societal impact and outline responsible operations. The report focuses on four pillars: transparent and sustainable operations, empowerment of employees and partners, responsible product design, and potential for positive impact. The company also emphasizes stakeholder collaboration and adherence to global reporting standards and initiatives. Full Read
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NewJeans released the “Super Shy” single and music video, introducing the #ImSuperShy challenge on YouTube Shorts. Fans are invited to join the global dance challenge by creating their own unique Shorts. The band has gained 3.8 million subscribers and 1.8 billion views on YouTube since their launch. Fans can anticipate surprises and the release of choreography-inspired Shorts. Full Read
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TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore. Full Read
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Threads, a text-based app by Instagram, introduces several updates. These include fact-checking, a decentralized network integration, a trending topics feature, and new functionalities such as polls, GIFs, and keyword search. The app is expanding to Europe and offering a web version. Threads aims to be compatible with the ActivityPub protocol, fostering interconnected and innovative social networking. Full Read
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Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future. Full Read
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The Cannes Lions Festival of Creativity, celebrating its 70th year, provided valuable insights into the marketing industry. Key takeaways include the importance of collaboration for diverse, impactful campaigns, the ongoing prominence of AI in advertising, and the rising significance of business messaging for connecting with customers at scale. Marketers remain inspired by the industry’s ambition for positive impact. Full Read
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VidCon Anaheim 2023 will feature YouTube as the exclusive livestream sponsor and title sponsor. Attendees can immerse themselves in new content, engaging with top YouTube creators, and explore the YouTube Shopping’s YouTube Drop Shop. The event will cover diverse topics ranging from gaming communities to maximizing earning potential on YouTube. Full Read
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The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential. Full Read
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TikTok has become a popular platform for 8.5 million Australians and 350,000 businesses, fostering creativity, joy, and connections. Businesses like Chebbo’s Burgers and Chefs & Dogs have found success and community on TikTok. Additionally, organizations like Edgars Mission and individuals like Tahnee of Hello Fern have used the platform to grow their communities and businesses. Full Read
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YouTube shared exciting updates including partnerships with NFL, Hershey, and AI innovations. There’s a growing creator universe and increased viewership on connected TVs. Advertisers can now use 30-second non-skippable ads on YouTube Select for CTV and new Pause experiences. YouTube is the new home for NFL content, offering new original programming and marketing opportunities. Google AI is enhancing creative and… Full Read
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Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses and personalized AI assistants. Full Read
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Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing phase. Full Read
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TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform. Full Read
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YouTube TV won its first Technology & Engineering Emmy® Award for AI-ML Curation of Sports Highlights at the 74th annual event. The award recognizes YouTube’s Views feature, which provides sports fans with real-time game highlights, stats, and scores. The feature has expanded to cover various sports and has been well-received by over 5 million members. Full Read
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Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform. Full Read
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Peacock is now available on Meta Quest 2 and Meta Quest Pro, offering movies, TV shows, and sports in virtual reality. Subscribers can enjoy multitasking, access to 90,000+ hours of content, and upcoming shows like Bel Air and Cocaine Bear. Eligible Meta Quest users in the US can enjoy limited-time offers for Peacock Premium. (Words: 50) Full Read
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Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key player for Australian advertisers. Full Read
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Snapchat has partnered with BBC Studios to bring short-form, mobile-friendly content to Snapchat Discover. The partnership will feature highlights and behind-the-scenes content from BBC Top Gear and EastEnders, as well as comedy content from shows like This Country and Inside Number 9. The deal also includes content from BBC Earth. Snapchat continues to expand its partnerships with UK broadcasters. Full Read
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TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in Malaysia. Full Read
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YouTube is expanding its multi-language audio feature to help creators reach a global audience. MrBeast, with over 130 million subscribers, has already dubbed videos in 11 languages, aiming to attract international viewers. Creators testing this feature saw over 15% of watch time from non-primary language views, indicating significant potential for global reach and audience expansion. Full Read
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TikTok brings joy and creativity to over a billion users. The new TikTok TV app expands this experience to larger screens, making it easy to watch curated content from ‘For You’ and ‘Following’ feeds. With a focus on positive and creative expression, TikTok aims to inspire and bring joy to more living rooms. Full Read
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TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for more. Full Read
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Fans are preparing for the upcoming Super Bowl LVII by turning to YouTube for highlights, music, recipes, and predictions. AdBlitz offers a central hub for watching and sharing major ads, reflecting the shift from linear TV to streaming. Brands like Hyundai find success with digital-first campaigns, reaching millions of viewers. YouTube’s AdBlitz is the go-to for digital advertising. Full Read
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The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit the gaming community. Full Read
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The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups. Full Read
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Twitter is reintroducing Twitter Blue sign-ups for iOS and web users, offering exclusive features like Edit Tweet and 1080p video uploads. Subscribers will also receive a blue checkmark after passing review. The subscription costs $8/month on web and $11/month on iOS. Twitter plans to expand the service to more countries and platforms, with additional account verification measures in place. Full Read
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YouTube Music offers a personalized music streaming experience for over 2 billion users, with features like tailored music discovery, customizable listening sessions, and community engagement. New tools include a personalized playlist art generator and a Comments feature for connecting with other music fans. The platform aims to make music exploration and sharing enjoyable for all users. Full Read
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Twitter recently introduced a new feature called mixed media, allowing users to combine up to 4 images, videos, and GIFs in a single Tweet. This led to unexpected creativity, such as the revival of the “Pope Francis Holding Things” meme from 2013. The feature illustrates the platform’s potential for surprises and creativity. Full Read
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