Tag: consumer products
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How Disney Consumer Products Delivers Culture-Driving Collaborations
The Walt Disney Company is leveraging its legacy through innovative collaborations with brands like Coperni and Pleasing, showcasing its characters in fashion collections. Recent launches include the Disney x Coperni fashion show and Pleasing’s inspired products, emphasizing creativity and cultural impact. Disney continues to expand partnerships, connecting with diverse audiences globally.
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Taking Franchises from Screens to Shelves – David Chustz Interview at Paramount
David Chustz oversees the development of products for popular franchises like Teenage Mutant Ninja Turtles, PAW Patrol, and more. His goal is to extend these stories into fans’ lives through various products, and his team works closely with creators and licensing partners to bring these visions to life.
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
