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Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics. Full Read
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Netflix’s Engagement Report for July to December 2024 reveals that members watched over 94 billion hours, a 5% increase from the previous year. Notable highlights include “Squid Game S2” as the most-viewed series and a significant portion of viewing from non-English titles, indicating diverse audience preferences. Full Read
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Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings. Full Read
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In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories. Full Read
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Disney and Pixar’s Inside Out 2 has set multiple records post its theatrical release, becoming the highest-grossing animated film ever. Its Disney+ debut reached 30.5 million views, and it remains the top film premiere on the platform. The film, centered on teenage Riley’s new Emotions, quickly crossed $1 billion globally. Full Read
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Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features. Full Read
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Meta announced new Threads web features, including insights, multiple drafts, and scheduling functions to improve content planning and audience connections. The insights offer metrics to understand followers and post performance, while the multiple drafts feature allows saving up to 100 ideas. Additionally, the scheduling feature allows planning and posting content in advance. Full Read
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The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market. Full Read
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Snapchat+ now has over 11 million subscribers, with access to 40+ exclusive features like Chat Wallpapers and AI Bitmoji Pets. The subscription service, introduced in 2022, has grown rapidly, offering early access to new features. This reflects Snapchat’s commitment to enhancing user experiences and fostering authentic connections. Full Read
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