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Disney’s Global Tech & Data Showcase highlighted the company’s advancements in advertising technology, announcing 157 million monthly users across its streaming platforms. Key innovations include Disney Compass, a data platform for easier campaign activation, and the Disney Select AI Engine for audience targeting. The event underscores Disney’s commitment to enhancing brand connections through technology and insights. Full Read
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The raunchy teen comedy Incoming ruled the school and the English Films List, claiming the top spot with 16.9M views, making it the most-watched title of the week. Glenn Close was trending all weekend for her stunning performance in Lee Daniels’ horror thriller The Deliverance, which debuted in third place with 14.5M views. Returning to the list were the action-packed… Full Read
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Rotten Tomatoes introduced the “Rotten Tomatoes Verified Hot” Audience badge, awarding it to films with a Verified Audience Score of 90% or higher on the Popcornmeter. The badge complements the “Certified Fresh” Tomatometer badge for highly-reviewed films by professional critics aimed to provide more information to fans. Full Read
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The Top 10 Lists this week featured Summer romances and comedies. Romantic comedies like Find Me Falling and A Family Affair led the English Films List while the TV List was dominated by Bridgerton news and Cobra Kai’s success. Non-English lists showcased thriller and drama films like Non-Negotiable and Vanished into the Night. Full Read
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‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen great success. Full Read
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The shift to streaming has transformed the music industry globally, with Spotify leading the charge. In Australia, Spotify is empowering artists like Tones And I to grow their revenues and audiences. The Loud & Clear event celebrated the global success of Australian artists, with Spotify playing a crucial role. Australian artists are finding success on a global scale through streaming,… Full Read
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Video is becoming integral to the Spotify experience, with a significant growth in the popularity of video podcasts. This format offers deeper engagement for creators and fans, with a notable increase in daily streams and audience retention. Spotify is evolving to meet the demand, and creators are leveraging video to expand their global reach and enhance audience engagement. Full Read
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Inside Out 2 from Pixar Animation Studios has become the highest-grossing film of 2024 worldwide after two weekends, with $728.6 million. It achieved a record-breaking $101 million in its second weekend and garnered critical acclaim for its visuals, cast, and storytelling. Director Kelsey Mann aimed to delve deeper into the story and help teenagers navigate their emotions. Full Read
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Facebook is the top social media platform in the Philippines, with about 95% of respondents using it in the third quarter of 2023. Filipinos spend over three hours daily on social media, using it not only for socializing, but also for news and e-commerce. The country’s dispersed geography fuels the need for online interaction. Full Read
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The Acolyte’s premiere episode garnered 11.1 million global views in five days, solidifying it as the biggest series debut on Disney+ in 2024. Set in the High Republic Era of Star Wars, it follows a Jedi master’s investigation into a crime spree, delving into the conflict between the Sith and the Jedi. Full Read
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The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed in 2023. Full Read
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Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching appeal. Full Read
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release. Full Read
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Taylor Swift’s record-breaking concert film, “The Eras Tour (Taylor’s Version),” garnered 4.6 million views and 16.2 million hours of watch time on Disney+ in its opening weekend, making it the platform’s No. 1 music film. The film, which grossed nearly $262 million globally, features exclusive performances of new songs, and debuted with a special Taylor Swift takeover on Disney+. Full Read
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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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FX’s “Shōgun” series, based on James Clavell’s novel, achieved a global viewership of 9 million for its premiere episode across Hulu, Disney+, and Star+, making it the top scripted General Entertainment series debut worldwide. Created by Rachel Kondo and Justin Marks, the series features a diverse cast and new episodes will debut each week. Full Read
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YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive content. Full Read
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Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections. Full Read
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The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers. Full Read
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YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for the music industry. Full Read
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com. Full Read
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Disney showcased its technology and data innovations at the CES 2024 event. The company emphasized its global influence, revolutionary advertising capabilities, and upcoming advancements, including new advertising formats and collaborations. Key executives highlighted the company’s commitment to innovation and its strong position in the market, especially in terms of advertising and audience engagement. Full Read
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Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period. The report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Full Read
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In 2023, Snapchatters globally embraced augmented reality through top Lenses like Baby Cheeks and Anime AI. Spotlight highlighted memorable moments, from Valentine’s Day to Halloween. Snapchatters also showcased their travels to iconic locations like Dubai Mall and Eiffel Tower. Users can access their personalized Snapchat Recap for more Memories. Happy Snapping! Full Read
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Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity. Full Read
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The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform. Full Read
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The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link. Full Read
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The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news. Full Read
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Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. Spotify celebrates these communities by highlighting local streaming trends from markets. Full Read
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India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian influencers. Full Read
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Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections. Full Read
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Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth is soaring, but Instagram Reels… Full Read
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In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities. Full Read
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The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results. Full Read
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Mediaweek Australia has revealed the top 100 influencers with the most influence on the Australian public across various social media platforms. The rankings are based on Meltwater’s Klear score, reach, and audience quality. Influencers must have a minimum of 400,000 followers across social media platforms and meet specific criteria to be included Full Read
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Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise. Full Read
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BBC iPlayer has had a record-breaking year, reaching 7 billion streams for the first time, with a 9% increase from 2021. The World Cup was a massive hit, streamed 92 million times. Peaky Blinders was the top episode, and sporting events and new dramas also attracted huge audiences. The director anticipates continued growth for 2023. (Word count: 50) Full Read
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Taylor Swift’s tenth studio album, “Midnights,” has made history with over 6 million album equivalent units sold worldwide, including 3 million in the U.S. Within eight weeks, it achieved numerous milestones, such as topping charts, breaking streaming records, and receiving critical acclaim. Additionally, Swift has garnered numerous awards and nominations for her achievements in 2022, solidifying her status as a… Full Read
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