Tag: digital
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Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics.
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TikTok Reveals the Songs of the Summer 2025
Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer.
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Disney+ Officially Roll Out The Top 10 FIXTURE on the Home Screen In The U.S. Market, Featuring Popular Films and Series
Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings.
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NBCU News Group is the #1 Digital News Organization in Q3 2024
In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories.
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X’s First Transparency Report Since Elon Musk’s Takeover Is Finally Here
In the first half of 2024, X received 67 million reports of hateful conduct, acting on over 2,000 accounts. The inaugural transparency report post-Elon Musk’s acquisition of Twitter highlights discrepancies in reporting methods. As policies evolved, actions on abusive content decreased, raising concerns over reduced staff capacity affecting enforcement and transparency.
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Netflix Top 10 Week of Sept. 9: ‘The Perfect Couple’ and ‘Rebel Ridge’ Hold On to the Top Spots
Jeremy Saulnier’s thriller Rebel Ridge topped the week with 38.6M views. The Perfect Couple dominated the English TV List at 21.9M views, followed by Emily in Paris with 11.5M views. The adaptation Uglies debuted second in films with 20.8M views. Several new entries also emerged across Non-English lists, showcasing varied genres.
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Netflix Top 10 Week of Sept. 2: ‘The Perfect Couple’ and ‘Rebel Ridge’ Claim #1 Spots
The Perfect Couple topped the English TV List with 20.3M views, while Rebel Ridge led the English Films List at 31.2M views. Notable entries include The Deliverance and KAOS. Comedies and documentaries also performed well, with (Un)lucky Sisters claiming the top spot on the Non-English Films List, showcasing diverse viewer preferences.
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Kia Ora New Zealand: 1.5 Million Kiwis Are Snapping
Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features.
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Netflix Top 10 Week of Aug. 26: ‘Incoming’ and ‘Worst Ex Ever’ Land the #1 Spots
The raunchy teen comedy Incoming ruled the school and the English Films List, claiming the top spot with 16.9M views, making it the most-watched title of the week. Glenn Close was trending all weekend for her stunning performance in Lee Daniels’ horror thriller The Deliverance, which debuted in third place with 14.5M views. Returning to…
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Netflix Top 10 Week of Aug. 19: ‘The Union’ and ‘Emily in Paris’ Hold On to Top Spots
Two screen legends, Halle Berry and Mark Wahlberg, continue to dominate the English Films List with “The Union,” reaching #1 in 83 countries and the Top 10 in 93. Meanwhile, “Emily in Paris” maintains its top spot on the English TV List. Documentaries and international titles also make their mark on the lists.
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TikTok ‘s ‘Short ‘N Sweet’ In-App Experience Has Gone Live To Celebrate Sabrina Carpenter’s New Album
TikTok introduces #ShortNSweet, dedicated to Sabrina Carpenter’s album. Fans can access exclusive content, effects, and be featured in the Fan Spotlight carousel by completing interactive tasks and using specific hashtags. Sabrina’s success on TikTok includes a massive following, chart-topping hits, and influential presence. Newcomers can join the experience by downloading the app.
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Netflix Top 10 Week of Aug. 12: ‘The Union’ and ‘Emily in Paris’ Debut at #1; ‘Under Paris’ Moves Up on Most Popular
Halle Berry and Mark Wahlberg’s new action comedy, “The Union,” debuted at #1 on the English Films List with 33.1M views, while Emily in Paris Part 1 topped the English TV List with 19.9M views. Love is Blind UK and Korean series, “Romance in the House,” also gained popularity. Meanwhile, “Mission: Cross” remained the top…
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Rotten Tomatoes Unveils New “Rotten Tomatoes Verified Hot” Audience Badge
Rotten Tomatoes introduced the “Rotten Tomatoes Verified Hot” Audience badge, awarding it to films with a Verified Audience Score of 90% or higher on the Popcornmeter. The badge complements the “Certified Fresh” Tomatometer badge for highly-reviewed films by professional critics aimed to provide more information to fans.
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Meta and Universal Music Announce Expanded Global Agreement
Meta and Universal Music Group (UMG) announced an expanded global agreement to enhance creative and commercial opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters on Meta’s platforms, including Facebook, Instagram, Messenger, Horizon, Threads, and WhatsApp. The renewed partnership aims to protect human creativity, ensure fair compensation for artists and songwriters, and address…
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Bending Reality: TikTok What’s Next 2024 Shopping Trend Report
The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market.
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BBC News channel launches on U-NEXT in Japan
BBC Studios and U-NEXT strengthen their partnership, bringing BBC News channel to Japanese audiences 24/7 in English and Japanese. The channel is highly trusted and widely used in Japan. U-NEXT, a leading streaming platform in Japan, is expanding its content with BBC’s high-quality documentaries and news. The partnership offers a wide range of content to…
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Snapchat+ Officially Reaches 11 Million Subscribers
Snapchat+ now has over 11 million subscribers, with access to 40+ exclusive features like Chat Wallpapers and AI Bitmoji Pets. The subscription service, introduced in 2022, has grown rapidly, offering early access to new features. This reflects Snapchat’s commitment to enhancing user experiences and fostering authentic connections.
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NBCUniversal Delivers Highest Olympic and Paralympic Advertising Revenue in History for Paris 2024
NBCUniversal has achieved a historic high in advertising revenue for the Paris 2024 Olympic and Paralympic Games, surpassing the combined advertisers from the Rio 2016 and Tokyo 2020 Games. The Summer Games saw an influx of new advertisers, with digital ad revenue doubling that of Tokyo. Viewers in the U.S. can expect extensive coverage across…
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Netflix Top 10 Week of July 22
The Top 10 Lists this week featured Summer romances and comedies. Romantic comedies like Find Me Falling and A Family Affair led the English Films List while the TV List was dominated by Bridgerton news and Cobra Kai’s success. Non-English lists showcased thriller and drama films like Non-Negotiable and Vanished into the Night.
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Create Your Own Custom AI on Meta With AI Studio
AI Studio is being launched for creating and discovering chat AIs without the need for technical skills. Users can make AIs for various purposes and customize them extensively. Instagram creators can use AIs to efficiently engage with their followers and ensure transparency. The platform aims to make AI creativity accessible to everyone, starting with the…
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Meta’s New AI Model Can Segment Anything – Even Video
The Segment Anything Model 2 (SAM 2) is a breakthrough unified model that can identify target object pixels in images and videos. It enables real-time object segmentation across all frames of a video, leading to new possibilities in video editing and mixed reality experiences. SAM 2’s applications range from scientific imagery analysis to medical image…
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Spotify Bringing More Audiobooks From Independent Authors With Ingram Partnership
Spotify has partnered with Ingram Content Group, a major distributor for independent publishers, to bring over 100 Ingram-distributed audiobooks to the platform. This includes titles from renowned authors like Ada Limón and Bob Proctor. The collaboration aims to expand the reach of independent authors and publishers, providing diverse audiobook options.
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Meta AI Is Now Multilingual, More Creative and Smarter
Meta AI is now available in seven new languages and more countries, including in Latin America. New creative tools make it easier to bring your vision to life, and you can now use the largest open-source model for tough math and coding questions. These updates are part of the ongoing effort to enhance user experiences…
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TikTok Launches New In-App Experience Celebrating Jimin of BTS’ Second Solo Album, MUSE
TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence.
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Tomorrowland event to go live on YouTube
YouTube is bringing Tomorrowland’s 20th anniversary festival to screens worldwide, featuring top electronic music acts. The Main Stage and Freedom Stage line-ups will stream 24/7 on YouTube, with interviews and behind-the-scenes content. A Yoodle celebrating the DJ Livestreaming community will launch on July 19. Join the global dance party on July 19-21 and 26-28.
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Snapchat’s Sports Network Highlights Unique Ways Social Media Users Can Stay Active During the Summer Break
Snapchat is launching Snap Sports Network, a virtual arena for healthy competition, aiming to engage Snapchatters with unconventional sports content. The series will feature six episodes showcasing unique sports like hobby horsing and pillow fighting, with creators and brands participating. Viewers can watch and engage with special AR Lenses starting from July 19.
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NBCUniversal Strike Partnership Using Google Search and Other AI-Powered Features to Highlight and Enhance the Olympic Coverage
Google has been named the Official Search AI Partner of Team USA, in collaboration with NBCUniversal, for the Paris Games. This partnership will integrate Google’s search and AI features into NBCUniversal’s coverage, aiming to enhance viewer experience. The collaboration will also showcase Google’s innovative technology and AI-powered products like Google Search and Google Maps.
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‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen…
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BBC to offer international audiences news, features and updates from Paris during the games across digital, TV and audio platforms
The BBC is offering extensive coverage of the 2024 Olympic and Paralympic Games for international audiences, including dedicated sub-sections on BBC.com/Sport, special episodes of the TechXplore program, and interviews with sporting legends on the BBC News Channel. In addition, there will be Olympic-related podcasts, newsletters, and feature articles covering various aspects of the games.
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Netflix Top 10 Week of Aug. 5: ‘Saving Bikini Bottom: The Sandy Cheeks Movie,’ ‘A Good Girl’s Guide to Murder’ and ‘Elite’ Hold Top Spots
This week’s Top 10 Lists featured super sleuths and highly-anticipated series. “Saving Bikini Bottom” and “A Good Girl’s Guide to Murder” claimed the #1 spots on English Films and TV Lists. “Elite” and “The Umbrella Academy” also made the ranks. “Love is Blind,” “Too Hot To Handle,” and a range of animated titles resonated with…
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‘Sony Research Award Program’ Will Open for Applications for innovation, with research themes including AI and Content Development Technology
Sony Group Corporation has announced the Sony Research Award Program, inviting research proposals from universities and institutes in the U.S., Canada, 17 European countries, and India. The program focuses on emerging technologies, particularly in AI and content creation. Awards of up to $150,000 USD are granted for innovative research projects, promoting collaboration with academia for…
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Spotify Celebrates a Thriving Australian Music Industry in Growing Revenues
The shift to streaming has transformed the music industry globally, with Spotify leading the charge. In Australia, Spotify is empowering artists like Tones And I to grow their revenues and audiences. The Loud & Clear event celebrated the global success of Australian artists, with Spotify playing a crucial role. Australian artists are finding success on…
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BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival
BBC Studios will launch a free listening experience at Theakston Old Peculiar Crime Festival in July, featuring four popular BBC audiobooks. The festival, known for showcasing crime and thriller fiction, will host an interactive experience allowing visitors to listen to extracts from audiobooks like ‘Sherlock Holmes’ and ‘Winnie-The-Pooh’. Jan Paterson, Director of Books and Audiobooks…
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Snapchat Announces New Features to Make Your Account Uniquely You
Snapchat+ offers exclusive and pre-release features for over 9 million subscribers. New personalized features include designing a house on Snap Map, adding a custom pet to chats, and sending lightning quick Snaps. The platform continues to roll out new features for subscribers, while also introducing AI-powered Lenses for all users.
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250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify
Video is becoming integral to the Spotify experience, with a significant growth in the popularity of video podcasts. This format offers deeper engagement for creators and fans, with a notable increase in daily streams and audience retention. Spotify is evolving to meet the demand, and creators are leveraging video to expand their global reach and…
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The Power of Live Programming at Cannes Lions 2024 by NBCUniversal
At Cannes Lions, NBCUniversal highlighted the enduring appeal of live TV, from its historic origins to its modern expansion across platforms and languages. The company emphasized live TV’s ability to engage and unite diverse audiences across sports, entertainment, and news, showcasing its ongoing relevance and communal impact in the evolving media landscape.
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What Is the Fediverse? An Article by Meta
The fediverse is a global social network of interconnected servers, allowing communication across different platforms. Meta’s Threads app is fediverse-compatible, enabling people to join public conversations and connect communities. Threads integrates with ActivityPub, allowing content to flow between Threads and other servers. Open social networking increases accessibility and fosters innovation and experimentation.
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Music Industry Unites to Protect the Rights of Musicians Amid The Growth of Generative AI Technology
More than fifty industry supporters, including NAMM, Sydney University, and BandLab Technologies, stand alongside Roland and Universal Music Group to champion “The Principles For Music Creation With AI.” These principles aim to protect human creativity in the responsible use of AI, promoting transparency, equity, and ethical industry standards. The coalition encourages global adoption of these…
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Meta AI Arrives In India: Leading AI Assistant Now At Your Fingertip
Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – the most advanced LLM to date. You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep…
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Crowdsource Social Marketing with TikTok’s “Out of Phone” Offering (offer extended)
TikTok’s Out of Phone (OOH) advertising continues with the launch of “Out of Phone: Mission,” allowing brands to tap into TikTok’s engaged community and advertising tools. A three-in-one ad solution that enables brands to crowdsource content from creators with a case study from Lionsgate’s “The Hunger Games” campaign at Times Square.
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Spotify, AEG, and Sabrina Carpenter Team Up to Give Fans Exclusive Ticket Access To Her Upcoming Tour
Sabrina Carpenter is making waves, with her hit songs “Please Please Please” and “Espresso” topping Spotify’s charts. Her album “Short N’ Sweet” is due to be released on August 23, followed by a tour starting on September 23 in Columbus. Spotify is offering exclusive ticket access to top fans and launching an official Sabrina on…
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TikTok Expands Taylor Swift In-App Experience To Celebrate The Eras Tour Dates
TikTok introduces #TSTheErasTour, Taylor Swift’s interactive in-app experience. Fans complete weekly album-themed tasks to win profile frames and digital beads for friendship bracelets. The experience showcases tour highlights and themed playlists. The tour has generated over 5M creator videos and high fan engagement, following the success of THE TORTURED POETS DEPARTMENT in-app experience.
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Threads Launches API To Facilitate Broader Posting and Analytics Options
Meta has released the Threads API, enabling creators to schedule posts and manage replies via third-party apps. The API offers access to post views, likes, and follower data, aiming to facilitate content planning and streamline workflow. Despite growth, Threads’ future success remains uncertain as it competes with established platforms like X.
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TikTok ushers in a new era at Cannes Lions Festival showing marketers how to boost returns on creative
FROM TIKTOK Creative freedom and experimentation are the most critical tools in today’s marketing arsenal to thrive and meet audiences where they are. TikTok is celebrating the brands and creators that have taken creativity to new heights on the platform, and calling on the industry to embrace creative bravery at this year’s Cannes Lions International…
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BBC Studios opens search for New Creator Talent
BBC Studios announced the relocation of TalentWorks to Global Digital Brands at Cannes Lions International Festival of Creativity. The Creator in Residence program will expand to the new division, offering paid residency roles and opportunities for emerging digital content creators.
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Pope Francis Is Set to Raise the Alarm About AI in G7 Summit Address
Pope Francis is to address G7 leaders on ethical concerns surrounding AI. He emphasizes the need for international cooperation to ensure that AI development aligns with human values and promotes peace. Several countries and global bodies have already taken steps to regulate AI, with G7 at the forefront of the debate.
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Spotify’s 2024 Songs of Summer Predictions Are Ready to Bring the Heat
This summer, Spotify predicts a diverse playlist featuring Sabrina Carpenter’s “Espresso,” Shaboozey’s “A Bar Song (Tipsy),” and tracks from Billie Eilish, Tyla, Kendrick Lamar, and Post Malone will dominate the airwaves. The playlist offers something for everyone with pop, hip-hop, and Latin music. For the complete list, visit Spotify’s official Songs of Summer Playlist.
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Billie Eilish and Spotify Bring the Mysterious Universe of ‘HIT ME HARD AND SOFT’ To Seoul
Spotify and Billie Eilish brought an immersive listening experience of her third studio album, “HIT ME HARD AND SOFT,” to U.K. and now Seoul, South Korea. The event allows fans to immerse themselves in Billie’s latest musical journey through her album art and tracks. This marks Billie’s first full-length album in three years, with Spotify…
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Snapchat partners with Skype to launch Lenses
Skype introduces Lenses, powered by Snap’s AR tools, offering personalized and fun experiences for its 80 million monthly users. Users can choose from a variety of Lenses, enhancing chats with friends and family. Integration with Snap’s Lens Studio and Camera Kit SDK enables distribution across multiple platforms. More Lenses will be added in the future.
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ChatGPT’s voice ‘eerily similar’ to Scarlett Johansson and OpenAI is halting its use
OpenAI plans to pause the use of a ChatGPT voice resembling Scarlett Johansson’s. Johansson declined to lend her voice, but found a similar voice in the system. OpenAI denies intentionally mimicking her voice. The latest AI model, GPT-4o, can mimic human cadences, detect emotions, and reason across different media.
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‘The Acolyte’ Draws Biggest Series Premiere on Disney+ This Year
The Acolyte’s premiere episode garnered 11.1 million global views in five days, solidifying it as the biggest series debut on Disney+ in 2024. Set in the High Republic Era of Star Wars, it follows a Jedi master’s investigation into a crime spree, delving into the conflict between the Sith and the Jedi.
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Meet Showrunner, the “Netflix of AI” Turning Viewers Into TV Show Creators
The company behind the South Park AI episode is launching a platform for creating AI-powered TV shows. Showrunner offers 10 different series options in various styles and allows users to generate scenes and episodes ranging from 2 to 16 minutes, all with AI dialogue, voice, editing, and more aimed for non-professionals.
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LinkedIn adds new offerings to help B2B marketers build “collective confidence” among the buyer group
B2B marketing leaders globally are optimistic about their ability to drive revenue in the year ahead despite challenges. They emphasize the importance of building relationships and ‘collective confidence’ among buyer groups. Marketers are also leveraging AI to improve productivity and engagement. New initiatives like the Wire Program and expanded AI capabilities in Accelerate aim to…
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Greg Peters Keynote: Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference
Highlighting the importance of engaging content in the competitive entertainment industry, emphasizing the need for a wide variety of high-quality programming. Also discussed is the impact of streaming and the lessons learned about audience engagement, diversity in entertainment offerings, and adaptability – providing great content for the platform while expanding revenue opportunities.
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Snapchat brings Versace’s new sneaker collection to life through augmented reality
Versace partners with Snapchat to launch the Mercury sneaker collection, offering an augmented reality try-on Lens and digital fashion collection for Bitmoji. Snapchatters can experience the futuristic design through interactive AR technology and unlock the sneakers for their Bitmoji, along with other exclusive pieces from the House, available for purchase in the Token Shop on…
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#ForYourPride: Celebrating TikTok’s Visionary LGBTQIA+ Community
TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community.
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The Future of Facebook
To set Facebook up for success going forward, the platform is focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI. Over 40 million young adults in US and CA are daily active users, and this number is the highest in…
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‘Moana 2’ Sets a Record as Disney’s Biggest Animated Trailer Launch in History
The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed…
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Netflix Reality Universe Expands With New Games
Netflix is expanding its reality universe with four new interactive fiction games based on hit unscripted shows. The games will launch alongside new seasons of respective series and feature appearances from familiar faces. Players can immerse themselves in the worlds of their favorite Netflix series and make their own choices to create their own story.
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Alo Moves Is Coming to Meta Quest 3 – launching later this year
Alo Moves is set to launch its award-winning wellness classes in a dedicated app for Meta Quest 3, offering 3D classes led by renowned instructors like Ashley Galvin and Annie Landa. The immersive mixed-reality experience will provide lifelike visuals, lifelike 3D figures, room mapping and object detection for a safe, at-home fitness experience.
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Playables are now on YouTube With More than 75 Games Available
YouTube has introduced a new feature called Playables, offering a collection of free games directly on the platform. Users can access them from the main YouTube Home page and choose from 75+ games to play. Playables also allow sharing with friends, saving game progress, and providing feedback for improvement. Availability will expand in the coming…
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Billion-Dollar Startup Using AI to Disrupt Media and Advertising (30 mins)
David Jones, Founder and CEO of The Brandtech Group, sits down with Assistant Managing Editor Steven Bertoni to discuss how their platform, Pencil, is leading the generative AI revolution with over 1 million AI-generated ads.
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What We Watched on Netflix for Second Half of 2023
Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching…
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TikTok’s New Ad Solutions to Harness Creativity, Entertainment and Performance
TikTok’s 4th annual product summit introduces new business solutions for brands to explore on the platform. With a focus on creative AI tools, performance and measurement solutions, and enhanced branding placements, TikTok aims to empower advertisers to engage with their audience effectively and efficiently. Additionally, the platform introduces a media buying certification program to help…
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TikTok partners with Billie Eilish to show ways to promote music using fandom
Billie Eilish introduces TikTok’s Fan Spotlight, allowing artists to highlight their favorite fan videos on their music tab. Fans can engage through playlist curation and challenges. Billie Eilish’s popularity on TikTok has led to the creation of millions of videos, inspiring the platform’s new Fan Spotlight feature for all artists.
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
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Details of ESPN, Fox and Warner Bros. Sports Joint Venture Unveils New Logo
Pete Distad, CEO of Venu Sports, unveiled the future brand identity for the streaming service. The platform, set to launch in fall 2024, will offer a wide range of live sports content and aims to provide one-stop access for underserved fans.
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TikTok Partnering Initiative to advance AI transparency and literacy
TikTok is partnering with industry organizations like C2PA and CAI to label AI-generated content (AIGC) and ensure transparency. They are implementing Content Credentials technology, enabling recognition and labeling of AIGC. In addition, TikTok is working on media literacy campaigns to help users identify and critically assess AIGC and misinformation.
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New iPad Commercial Sparks Controversy
Apple’s controversial iPad Pro commercial, titled “Crush!”, depicts traditional creative tools being crushed by a hydraulic press, leaving only the iPad. The ad has sparked outrage, with critics calling it “dystopian” and “ghoulish”. Apple apologized and withdrew the ad due to the backlash. The company acknowledged missing the mark with the video.
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Marvel Studios ‘What If…? – An Immersive Story,’ Coming Exclusively to Apple Vision Pro
Marvel announces “What If…? – An Immersive Story,” the first interactive Disney+ Original story coming exclusively to Apple Vision Pro on May 30. Fans will step into the Multiverse through a groundbreaking experience with advanced spatial computing capabilities and stunning visuals.
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Don’t Be Fooled by A.I. Katy Perry Didn’t Attend the Met
The absence of pop star Katy Perry at the Met Gala was notable due to convincing A.I.-generated photos circulating online, fooling many, including her own mother. Despite imperfections, the images depicted her in themed attire. This incident reflects the growing issue of A.I.-generated celebrity photos deceiving viewers.
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Karen Phillips on Paramount’s Advertising Advantage
Paramount’s New York City Upfront dinners this Spring focused on its advertising approach, showcasing advancements in performance measurement and premium content. Karen Phillips, EVP and head of agency partnerships for Paramount Advertising, talks about partnerships and integrations connecting content to clients.
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Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London
Spotify Sparks brings together industry leaders, content creators, and advertisers to explore advertising opportunities. The event discussed the growth of Spotify, the impact of audio, and the evolution of the platform. Spotify aims to offer innovative and impactful advertising experiences through features like AI DJ, personalized products, and video content. Notably, Spotify Hits celebrates effective…
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Snapchat New Looks Plus New Features to Fix Typos, Set Reminders & More
Snapchat introduces new features to enhance user experience, including My AI for organization, editable chats, emoji reactions, AI-powered lenses, and custom Bitmoji looks. Users can now edit messages, react with emojis, set reminders, and interact through the Snap Map. These updates demonstrate Snapchat’s commitment to fostering creativity and connections among its community.
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“More Snapchat” – Updates from the 2024 IAB NewFronts
Snapchat position itself as a unique and relationship-focused platform for 422 million daily active users. They introduced AR Extensions, new AR and ML tools, partnerships with creators and sports organizations, and the Snap Nation initiative with Live Nation. Ad platform improvements led to a 21% YoY revenue growth in Q1 2024.
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Bridgerton’ in Bowral: a Launch Campaign that truly Reminisces on the Romance That Was
The weeklong Bridgerton in Bowral event in New South Wales celebrated the upcoming season of the Shondaland series with regency-themed activities and exclusive previews. Fans enjoyed a garden party, special screenings, and unique experiences, contributing to a significant boost in local businesses and tourism.
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Vision Detection Solution powered by AI Introduced at 500 Stores to Improve Advertising Effectiveness
Sony Semiconductor Solutions Corporation has implemented an edge AI-driven vision detection solution in 500 convenience store locations in Japan. This technology automatically detects digital signage viewers, collects data on their viewing behavior, and preserves privacy. The IMX500 intelligent vision sensor and AITRIOS platform contribute to streamlined operations and privacy protection.
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Second Gen of Ray-Ban Smart Glasses by Meta is in plus AI updates from the Company
Expanding the Ray-Ban Meta smart glasses collection with new styles. Also adding video calling with WhatsApp and Messenger to share your view on a video call. Meta will also be rolling out Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information hands-free.
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BBC Studios launches first-ever BBC brand campaign outside the U.K
BBC Studios has launched its first global brand campaign, “Made to make you think,” in partnership with R/GA. The campaign aims to promote BBC.com and the BBC app worldwide, emphasizing the BBC’s value of impartiality and diverse storytelling. This effort supports the BBC’s expansion in North America, including new digital experiences and content offerings.
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5 Ways NBCUniversal is Innovating for the Olympic Games Paris 2024
NBCUniversal is transforming traditional presentation of the Olympic Games, from a unique Opening Ceremony along the River Seine to IMAX and AMC screenings. Peacock provides interactive streaming features, while a star-studded lineup enhances audience engagement. Innovative advertising opportunities aim to captivate diverse demographics across various platforms, creating a groundbreaking Olympic experience.
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release.
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New YouTube Shopping features
In 2023, YouTube saw a surge in shopping-related video watch time and a 25% increase in shopping video watch time. New features like Shopping Collections for curated products, expanded Affiliate Hub, bulk product tagging, and Fourthwall integration aim to enhance the shopping experience for creators and viewers, aligning with the platform’s vision.
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Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta
Spotify introduces AI Playlist in beta, allowing Premium users in the U.K. and Australia to create personalized playlists through unique prompts. Ranging from moods to activities, users can watch their ideas transform into curated playlists. This feature leverages personalization technology and AI to offer a tailored musical mix. Users can manage and refine their playlists,…
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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Meta’s Approach to Labeling AI-Generated Content and Manipulated Media
Meta is updating its manipulated media policy on Facebook, Instagram, and Threads. The changes aim to cover a wider range of AI-generated content, such as audio and photos, and provide context through labels. The company will implement “Made with AI” labels and prioritize transparency, while also consulting with experts and the public.
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B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
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Spotify Premium Listeners in Canada, Ireland, and New Zealand Can Soon Access More Than 250,000 Audiobooks
Spotify will offer up to 15 hours of audiobooks per month to Premium users in Canada, Ireland, and New Zealand from April 9. The audiobook catalog, growing to 250,000 titles, aims to engage more listeners. Notable authors share their favorite audiobooks, emphasizing the convenience and immersive experience of audiobook reading.
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NBCUniversal and Ad-tech Insights at the latest One24
NBCUniversal showcased technology and data capabilities at its One24 technology conference. Executives presented innovations for television advertising, including generative AI, commerce, and measurement partnerships. The event also featured a first look at the 2024 Olympics experience on Peacock.
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BBC working with Spotify on a new video-learning content test
Spotify users in the UK can now access and purchase 7 BBC Maestro video courses on various topics like business, music, and healthy living, led by experts. The courses come with 2 free lessons and can be listened to or watched. Spotify aims to cater to the active learning needs of its users through this…
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Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide
“3 Body Problem,” produced by David Benioff, D. B. Weiss, and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in four days. On March 25, Netflix sparked global discussion with a recreation of a pivotal scene, “Judgement Day,” reaching 30+ countries and notable landmarks.
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Digital Market Index – Q1 2024
Discover the latest trends of the quarter across mobile apps and digital advertising. Sensor Tower’s Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.
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Spotify Starts Testing Video-Based Learning Courses in Markets Like the UK
Spotify is testing video-based courses for UK users, in partnership with educational tech companies. The courses cover music, creativity, business, and healthy living. Users can access two free lessons per course and purchase additional lessons. This offers creators access to a broader audience and aligns with the high interest in educational podcasts among Spotify users.
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TikTok Supports Brands with the TikTok Shop Mall Launch
TikTok Shop continues to be a reliable and trusted e-commerce platform for Singaporean brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets. Through TikTok Shop Mall, TikTok Shop aims to further enhance Singaporeans shoppers’ positive experience by providing them access to…
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Snapchat Launches Sponsored AR Filters
Snapchat introduces Sponsored AR Filters, expanding brands’ reach to over 5 billion daily Snaps. Key features include seamless brand integration, easy filter production, enhanced brand awareness and engagement, and simplified AR ad creation. With no production costs, advertisers of all sizes can participate. The process is quick and budget-friendly, making AR advertising accessible to all.
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Performance Marketing: NBCU with New Technology & Data Capabilities
NBCUniversal revealed new tech and data capabilities at One24 to revolutionize television advertising. This includes generative AI-powered audience targeting, programmatic access to Olympic and Paralympic Games inventory, and innovative shoppable experiences for viewers. The company also introduced a comprehensive measurement framework and announced key partnerships to provide in-depth insights and performance metrics for marketers.
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Five Artists Reflect on Five Years of Spotify in India, Reaching New Fans, and the ‘True Power’ of Music
Spotify launched in India in 2019 and has become the most-loved audio-streaming platform, connecting local artists with global audiences. The platform has empowered Indian musicians through insights and opportunities, leading to substantial growth in global music consumption. Artists such as Anuv Jain, King, Jasleen Royal, Armaan Malik, and Jonita Gandhi share their experiences and gratitude…
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The Eras Tour “Taylor’s Version” Debuts as the No. 1 Music Film Ever on Disney+
Taylor Swift’s record-breaking concert film, “The Eras Tour (Taylor’s Version),” garnered 4.6 million views and 16.2 million hours of watch time on Disney+ in its opening weekend, making it the platform’s No. 1 music film. The film, which grossed nearly $262 million globally, features exclusive performances of new songs, and debuted with a special Taylor…
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Meta and GWI Study: New Consumer Insights To Help India’s Gaming Brands
A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR…
