Tag: digital marketing
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AB InBev and Netflix Announce Global Brand Partnership
AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide.
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aespa and Spotify Invite Fans With an Immersive MY VAULT Experience
K-Pop sensation aespa has released their sixth mini album, Rich Man, emphasizing inner strength over material wealth. Collaborating with Spotify, they invite fans to experience MY VAULT, an interactive celebration in Seoul, Tokyo, and Bangkok. The event allows attendees to explore personal growth, featuring exclusive merchandise and engaging activities.
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Gloom Goes Global as ‘Wednesday’s’ “The Doom Tour” Hits Five Continents for Season 2
The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity.
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TikTok Presents Ed Sheeran’s Play as Social Campaign
TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his…
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Sabrina Carpenter’s Exclusive Man’s Best Friend Experience Lands on TikTok
TikTok is launching an interactive experience featuring Sabrina Carpenter to celebrate her album “Man’s Best Friend.” Fans can unlock exclusive profile frames, a sticker dress-up game, and access to her music by completing tasks. The campaign encourages engagement through commenting and sharing, highlighting Sabrina’s significant TikTok presence.
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Netflix Teams Up with Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to Launch a Major Global Campaign
Netflix is collaborating with the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to promote travel to Korea, targeting audiences in 22 countries. The campaign, driven by the popularity of Korean content, includes commercials, marketing, and immersive events, coinciding with Squid Game’s final season and a special K-zombie commercial in August.
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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‘Squid Game’ Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences
Squid Game Season 2 achieved immense success with 68 million views during its debut week, ranking #1 in 92 countries. The promotion included global fan events and an accompanying multiplayer game. The series has significantly impacted pop culture, leading to new merchandise and immersive experiences, with a third season set for 2025.
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Spotify Collaborates With Crunchyroll to Launch the Sounds of Anime
Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music.
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New Google-Netflix Partnership Allows ‘Emily in Paris’ Fans to Lens Every Look
Netflix and Google partnered to bring “Emily in Paris” to life through a fan event, a video game, and special features for Netflix’s ad plan members. Fans can win a trip to Paris using Google Lens, access exclusive content on Tudum, and play the new Netflix Stories: Emily in Paris game.
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Sony Music Masterworks Acquires Majority Stake in Experiential Production and Design Company, Black Sky Creative
Sony Music Masterworks has acquired a majority stake in Black Sky Creative, a leading producer of immersive entertainment experiences for brands. Black Sky, led by Jeff Delson, will join Masterworks’ live division to create scalable experiential properties across various entertainment sectors. This collaboration aims to pioneer new ways for fans to connect with their favorite…
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Spotify Celebrates Hip-Hop’s Women-Led Renaissance With ‘The Gold Standard’ Art Exhibit
Women have been pivotal in shaping hip-hop from the early days, overcoming challenges to advocate for women’s rights. Today, a new wave of female MCs like Cardi B, Megan Thee Stallion, and Doja Cat are thriving. Spotify’s art exhibit, The Gold Standard, celebrates their influence through commissioned portraits, highlighting their artistic mastery and cultural impact.
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Snapchat’s Sports Network Highlights Unique Ways Social Media Users Can Stay Active During the Summer Break
Snapchat is launching Snap Sports Network, a virtual arena for healthy competition, aiming to engage Snapchatters with unconventional sports content. The series will feature six episodes showcasing unique sports like hobby horsing and pillow fighting, with creators and brands participating. Viewers can watch and engage with special AR Lenses starting from July 19.
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How to Relive and Experience the EUROs 2024 on Snapchat
The EUROs 2024 on Snapchat feature exclusive AR experiences, content partnerships, and AR-powered partnerships and experiences, including lenses by Nike and Adidas, creating a vibrant space for Snapchatters to celebrate the tournament with their friends and family. Snapchat offers fans a comprehensive, engaging, and immersive way to experience the tournament.
