Tag: digital
-
#FilmTok Arrives in Singapore for the 96th Oscars
TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events.
-
TikTok Launches its inaugural TikTok Ad Awards in Malaysia
The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok
-
LinkedIn services to help companies upskill in the age of AI with new tools, courses, and insights.
Business leaders recognize the need for AI skills in employees, yet only 38% of US executives are actively fostering AI literacy. New research shows that 51% of global job skills are projected to change by 2030, and generative AI will accelerate this by 68%. LinkedIn is offering 250 free AI courses and new career development…
-
‘Shōgun’ TV Series Scores Record-Breaking Premiere Across Hulu and Disney+
FX’s “Shōgun” series, based on James Clavell’s novel, achieved a global viewership of 9 million for its premiere episode across Hulu, Disney+, and Star+, making it the top scripted General Entertainment series debut worldwide. Created by Rachel Kondo and Justin Marks, the series features a diverse cast and new episodes will debut each week.
-
‘Avatar Renewed for Two More Seasons as Social Fandom Heats Up from the Franchise’s Marketing Strategy
Avatar: The Last Airbender’s live-action revival, following Aang’s journey to master the elements, has gained massive global popularity, securing 41.1M views in 11 days and topping charts in 76 countries. The promotional campaign utilized platforms like TikTok and YouTube, engaging fans worldwide. With two more seasons confirmed, the Avatar State is thriving.
-
Cartier Celebrates 100 Years of The Trinity Collection on Snapchat
Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience.
-
Universal Music: NTWRK acquires Complex to build next generation content and shopping experiences
NTWRK, a live-video shopping platform, has acquired publisher Complex to form a new cultural commerce and content hub. This strategic partnership with Universal Music Group aims to offer unique opportunities for music fans and artists. The new company, backed by prominent investors, seeks to redefine convergence culture by merging e-commerce, content, and music.
-
Nielsen ranks YouTube as #1 Streamer in the US market
YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive…
-
e-commerce co-founder steps downs in Southeast Asia
Carousell co-founder Lucas Ngoo will step down from day-to-day management after 11 years. Despite this, he will maintain vested interests in Carousell’s success and play an advisory role. Ngoo aims to focus on learning new areas of innovation and industries. Carousell also recently opened a new regional headquarters in Singapore.
-
Winners from the 2024 TikTok Australia Ad Awards
The inaugural TikTok Ad Awards in Australia celebrated creative and impactful campaigns, recognizing standout brands and agencies. Winners included Nike, Hismile, Wavemaker, and TBWA Sydney. Notable mentions went to L’Oréal and Canva’s Alex Lee. The event also introduced the ‘What’s Next 2024 Trend Report’
-
Marvel Studios’ ‘Deadpool & Wolverine’ Trailer Smashes Record for Most Views of All Time
The highly anticipated trailer for Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds and Hugh Jackman, set a new record with 365 million views in 24 hours, making it the most viewed movie trailer of all time. The film opens in U.S. & Canadian theaters on July 26 and will be available…
-
LinkedIn and Persona expand verification partnership to 16 more countries including APAC
LinkedIn is expanding its free verification feature to reach over 700 million users and aims to have 100 million verified by 2025. The platform has partnered with Persona to roll out identity verification to members in several countries. Verified members gain increased profile views, comments, reactions, and connection requests, fostering a trusted community.
-
Creator Targeting: Select and connect with creators on X
X now offers Creator Targeting, allowing advertisers to run ads against premium content creators, giving them more control and ensuring brand safety. This aligns with X’s focus on video content and enhances ad performance with new formats like Vertical Video Ads and Promoted Video. Over 80,000 creators have already joined the ad revenue sharing program.
-
Singapore launches first GenAI Sandbox to help SMEs
Enterprise Singapore and the Infocomm Media Development Authority have launched the GenAI Sandbox to support Singaporean SMEs. The initiative aims to provide 300 SMEs with GenAI-powered solutions for marketing, sales, and customer engagement. The implementation of GenAI technology is widespread among communications professionals, with a focus on improving productivity and simplifying complex tasks.
-
Snapchat Reaches a New Milestone with 800 Million MAU!
Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections.
-
Disney and Epic Games to Create Expansive Entertainment Universe Connected to Fortnite
The Walt Disney Company is teaming up with Epic Games to create a new gaming and entertainment universe. Disney will invest $1.5 billion in Epic Games and merge beloved Disney stories with the popular Fortnite game. This collaboration aims to offer fans new, immersive ways to engage with Disney’s extensive portfolio of characters and stories,…
-
ESPN, Fox and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service in the U.S.
ESPN, FOX, and Warner Bros. Discovery will form a new Joint Venture (JV) for a sports streaming service, launching in fall 2024. The platform will offer sports content from major leagues and colleges, with the ability to bundle with Disney+, Hulu, and/or Max. The service aims to provide a differentiated experience for sports fans.
-
TikTok’s What’s Next 2024 Trend Report
The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers.
-
The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership
The Joe Rogan Experience, a Spotify exclusive since 2020, has announced a new multiyear partnership deal and upcoming availability on additional platforms. Host Joe Rogan reflects on his podcasting evolution, the impact of diverse guests, and sharing a vibrant Green Room playlist for a lively atmosphere. Experience new episodes weekly on Spotify.
-
YouTube Passed 100M Music and Premium Subscribers
YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for…
-
APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com.
-
Highlights from NBCUniversal at CES 2024: Innovation and Engagement
At CES 2024, NBCUniversal showcased its latest advertising technology and partnerships, including the launch of One Platform Total Audience, offering unduplicated reach across screens. They also discussed programmatic advertising advancements and participated in speaking engagements emphasizing their advertising effectiveness. Their robust presence reaffirms their commitment to innovation and leadership in the media industry.
-
Disney+ and Apple Push Immersive Entertainment to a New Era
Disney+ is set to offer an unparalleled in-home 3D experience for subscribers using Apple Vision Pro, providing access to iconic landscapes from Disney, Pixar, Marvel, and Star Wars. The collaboration also ensures viewers can enjoy a multitude of 3D films and immersive environments. This initiative reflects a history of innovative partnership between Disney and Apple.
-
Disney Debuts Future of Entertainment and Advertising at Fourth Annual Tech & Data Showcase at CES
Disney showcased its technology and data innovations at the CES 2024 event. The company emphasized its global influence, revolutionary advertising capabilities, and upcoming advancements, including new advertising formats and collaborations. Key executives highlighted the company’s commitment to innovation and its strong position in the market, especially in terms of advertising and audience engagement.
-
X’s Announces Expanded Brand Safety Controls for Advertisers
The video-first platform X has experienced rapid growth, with over 8 in 10 user sessions involving video. Over 100 million people watch vertical videos daily, offering advertisers efficient connections and brand safety. By partnering with Integral Ad Science, X aims to expand ad adjacency controls for brand safety, demonstrating commitment to progress in safety and…
-
Meta Partners with Doja Cat to Experience Her Concert in VR
Experience the ultimate virtual concert with Doja Cat: The Scarlet Tour in VR, premiering on January 20 in Meta Horizon Worlds’ Music Valley. Filmed at a sold-out Detroit show, this immersive experience lets you enjoy Doja Cat’s popular songs and captivating performance from the comfort of your living room, bringing the concert to life like…
-
Sony Pictures Entertainment Partners with Mercedes-Benz
Sony has partnered with Mercedes-Benz to bring RIDEVU, an in-car entertainment service, to Mercedes-Benz vehicles. This collaboration aims to enhance the in-car entertainment experience by providing advanced controls and features for accessing curated content from SPE’s library. The service will be integrated with DTS AutoStage Video Service and is part of Sony’s larger efforts to…
-
NBCUniversal Redefines Cross-Platform Advertising With One Platform Total Audience
NBCUniversal unveiled One Platform Total Audience, an AI-driven technology for cross-platform advertising. It leverages automation and data to provide unduplicated reach across linear and streaming, meeting industry demand. The technology aims to maximize ad effectiveness and engagement, with early results showing increased reach and efficiency. With broad industry adoption, it sold out across key categories…
-
Top 7 Social Media Trends in Asia in 2024
Contenting marketing via social is flourishing, offering enormous potential for brands. The region’s heavy internet usage drives opportunities for TikTok marketing, social commerce, social audio content, micro-influencer marketing, branded content, user-generated content, and short video content. Here are 7 ways to stay ahead and make an impact.
-
Korean platform Kakao appoints new CEO
Kakao Corp. has chosen Shina Chung as its new CEO, aiming to steer the company out of crisis. The appointment follows the arrest of its chief investment officer, being a rare female leader in male-dominated South Korean business culture. Chung plans to bring proactive and responsible leadership drawing on her experiences.
-
A year on YouTube: Takeaways from great ads of 2023
In 2023, YouTube saw a surge in creativity and engagement. Brands utilized diverse formats and platforms to connect with viewers. The use of AI and connected TVs led to groundbreaking advertising on the platform. Furthermore, partnerships with creators, the rise of Shorts, and longform storytelling contributed to deeper audience connections. AI-powered campaigns also demonstrated significant…
-
Netflix Engagement Report
Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period. The report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.
-
The best of the BBC has a new home at BBC.com
BBC Studios has launched an all-new BBC.com to provide a premium user experience and broaden its global reach. The site showcases extensive reporting and storytelling, with a focus on global news, sustainability, and in-depth analysis. Advertisers also benefit from enhanced partnership capabilities and targeted advertising opportunities to reach the engaged and informed BBC.com audience.
-
Hulu on Disney+ Beta Launch: What You Need to Know
Marvel Studios debuts new “What If…?” episodes on Disney+ daily. The latest episode introduces a new superhero, Kahhori. Hulu on Disney+ beta launches to Bundle subscribers today, offering seamless access to Hulu content within Disney+. The official launch is slated for March 2024. Disney aims to provide a safe, family-friendly streaming experience.
-
What’s New Across Meta’s AI Experiences
Summary: Meta is implementing over 20 new AI features to enhance experiences on its platforms. This includes advanced messaging capabilities, early access programs for smart glasses, and real-time information retrieval through Meta AI with Bing integration. Additional improvements include AI-generated content, invisible watermarking for transparency, and ongoing safety measures for AI-generated content.
-
Study: AI-powered deepfakes see 1530% usage in APAC posing a security threat
A new report revealed a 1530% increase in deepfake fraud in the APAC region, with the Philippines seeing a 4500% surge. Top industries affected include online media, professional services, and healthcare. Regulatory measures, such as enhanced monitoring for suspicious transactions, are being implemented in countries like Hong Kong and Singapore to combat this growing threat.
-
TikTok and Ticketmaster expand partnership across 20+ countries
TikTok and Ticketmaster have partnered to offer a new ticketing feature, available to over 75,000 artists in 20+ countries. This empowers artists to promote live events and connect with fans globally. The successful beta launch in the U.S. in 2022 is now expanding into more markets, facilitating easier event discovery and ticket purchase within the…
-
TikTok Shop appoints VMLY&R in SEA
eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on…
-
YouTube 2023 Top Trending List: India
Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity.
-
YouTube 2023 Top Trending List: Indonesia
The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform.
-
YouTube 2023 Top Trending List: Australia
The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link.
-
Snap India Celebrates Augmented Reality at Inaugural APAC AR Day
Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, celebrating its leadership in Augmented Reality and commitment to democratizing AR. The event featured discussions on AR adoption, India’s creative talent, and Snap’s support for local AR developers. The company emphasized empowering creators, offered monetization avenues, and highlighted the growing AR try-on experiences.
-
Instacart Adds Peacock as First-Ever Streaming Partner
Peacock and Instacart partnership allows Instacart+ members to access Peacock Premium at no extra cost. This collaboration offers free delivery, reduced fees, and a 5% credit back on eligible pickup orders. The ad spot will feature iconic holiday scenes from Peacock shows, and the partnership aims to enhance customer experience during the holiday season.
-
Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet
Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to…
-
Popeyes SG cranks up the heat with new speed dating series
Popeyes Singapore launches a speed dating show titled “Spice up that Love” to promote its Smoky Sriracha Chicken line. The show includes dates and conversation prompts related to the menu. Participants engage on TikTok and Instagram, and the brand previously offered a “Chicken Hotline” for free chicken nuggets.
-
Meta Unveiling New Insights To Spur The Beauty And Fashion Industry in India
India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian…
-
Joe Kentish & Team Warner Salutes Dua Lipa’s return by Music Week
Dua Lipa’s latest single “Houdini” has garnered significant attention with 18,867,879 Spotify streams and 27m YouTube views. The song’s unique blend of disco and psychedelia presents a fresh sound for the artist. The campaign team emphasizes direct fan engagement and aims for long-term success rather than just immediate impact.
-
Snapchat’s introduces an AR experience for the release of The Rolling Stones’ new album “Hackney Diamonds”
Snapchat and the Rolling Stones have teamed up to create an augmented reality experience to celebrate the band’s new album, “Hackney Diamonds”. Through a dedicated lens on Snapchat, users can dance alongside 3D Bitmoji avatars of the band members and even purchase exclusive Rolling Stones T-shirts for their Bitmoji.
-
One Year Into Netflix Ads
Amy Reinhard, Netflix’s President of Advertising, celebrates the success of the ad-supported plan, now reaching 15 million global monthly active users. The focus is on creating innovative advertising opportunities, including new ad formats, enhanced measurement capabilities, improved member experience, and upcoming sponsorships and measurement capabilities, aiming to reshape the future of advertising on Netflix.
-
LinkedIn Introduces New AI-powered Premium Experience
LinkedIn is launching a new AI-powered premium experience, providing personalized insights and career action suggestions for subscribers. The AI analyzes feed content, leveraging Microsoft Bing for comprehensive information. For job seekers, the experience offers guidance in finding roles and preparing for interviews, with a focus on unlocking hidden opportunities and delivering value to subscribers.
-
NBCUniversal And Visa Partners To Send A Content Creator To Tahiti
NBCUniversal and Visa have launched “Tap into Tahiti,” a program to send a content creator to cover the Olympic surfing competition in Tahiti for NBCU’s coverage of the 2024 Paris Olympics. Creators can participate by posting content on TikTok using #TapIntoTahiti2024 and tagging @NBCOlympics. Visa will provide support for the selected creator.
-
Disney+ Expands Advertising Automation and Measurement Capabilities
Disney+ has strengthened its ad-supported tier with advanced targeting, expanded programmatic options, diverse ad formats, and enhanced measurement capabilities. The service, seeing increased engagement and time spent, aims to provide greater accountability for marketers through robust measurement. With 50% of new subscribers choosing the ad tier, Disney Advertising continues to introduce enhancements to support brand…
-
Meta shows European Surgeons, Educators, and Industrial Workers the Impact of Metaverse Technologies
The EU’s GDP could see a significant boost from the metaverse by 2035, per a report by Meta and Deloitte. Immersive technologies are already revolutionizing healthcare, education, and industry in Europe. From virtual surgery practice to immersive language learning platforms, the metaverse is creating tangible impacts and new possibilities across various sectors.
-
Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
-
Vogue Singapore pushes print boundaries with audio edition
Vogue Singapore celebrates its third anniversary with a special collectable cover featuring embedded audio content. The collaboration with Spatial Labs allows readers to unlock an exclusive soundscape experience. The issue’s theme, “Voices”, showcases Southeast Asian talent and marks a milestone in print publishing.
-
TikTok Music launches in Singapore and Australia for Testing
TikTok has launched its music streaming service, TikTok Music, to the public in Singapore. The service, previously available only to beta testers, now offers a range of features including music discovery tools, seamless integration with TikTok, real-time lyrics, and ad-free listening. Users can enjoy a one-month free trial.
-
Snapchat Introduces New Tool for Advertiser and Creator Collab Campaigns
Snapchat is launching Creator Collab Campaigns to facilitate advertiser partnerships with content creators. The Creator Discovery API provides third-party partners with creator stats, while Creator Midroll Placement allows branded content within creator Stories. Additionally, a Paid Partnership tag and future features will enable seamless brand-creator collaborations on the platform.
-
Can brands in APAC better embrace ESG to foster brand loyalty?
To engage a wider audience, brands should focus on purpose-driven communication and storytelling. Consumers are willing to pay more for sustainable products, and integrating ESG at every touchpoint can foster lasting brand loyalty. However, businesses must avoid greenwashing and prioritize authenticity in their ESG efforts.
-
Ruder Finn acquires Malaysian digital marketing agency Pandan Social
Ruder Finn acquired Pandan Social, a Malaysian digital marketing agency. The move aims to strengthen Ruder Finn’s digital marketing leadership. Pandan Social’s expertise and services will be integrated into Ruder Finn’s digital arm. This acquisition expands Ruder Finn’s presence in Asia to 26 offices and aligns with their new diversity, equity, and inclusion practice.
-
LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow
Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
-
CNN Max Launches In An Open Beta In The U.S. Offering 24/7 Live News Streaming
Warner Bros. Discovery’s streaming platform, Max, introduces CNN Max, a 24/7 news offering available to all Max subscribers. The service, part of an open beta, aims to enhance the viewing experience with global breaking news, analysis, and original storytelling. This includes bespoke programming and familiar CNN anchors, with Jim Sciutto leading the afternoon news coverage.
-
Meet Meta Quest 3, Mixed Reality Headset Starting at $499.99
Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed…
-
Meta Partners with Ray-Ban for Smart Glasses
Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments,…
-
New labels on TikTok for disclosing AI-generated content
TikTok is launching a tool for creators to label AI-generated content, aiming to empower and inform viewers about content that has been significantly altered by AI. They will also test automated AI-generated content labels and partner with experts to ensure effective labeling policies. The goal is to keep the community informed as AI-powered content evolves.
-
Made On YouTube: event and product recap
YouTube recently showcased new tools for creator innovation at the Made On YouTube event. The event introduced features like Dream Screen, YouTube Create app, AI Insights, Aloud, and Assistive Search in Creator Music. The event also featured appearances by popular creators at Pier 57 in New York City. (Word count: 50)
-
TikTok Australia Partnership with Canva
TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment…
-
TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
-
Snapchat’s update on the Australian community: 8 million and growing!
Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections.
-
YouTube Announces AI Music Principles and Launches YouTube Music AI Incubator
YouTube has released its first AI music principles and launched the YouTube Music AI Incubator, partnering with Universal Music Group artists, songwriters, and producers. The principles focus on responsible collaboration, protecting artists, and leveraging AI for creative expression while ensuring safety. The initiative aims to empower artists and ensure fair compensation in the evolving landscape…
-
Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough
Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users.
-
Meta Introducing AudioCraft: A Generative AI Tool For Audio and Music
AudioCraft is Meta’s latest AI tool that generates high-quality audio and music from text. It consists of three models: MusicGen, AudioGen, and EnCodec, which allow users to generate music, audio, and sound effects from text prompts. Meta has open-sourced these models, aiming to advance the field of AI-generated audio and music and foster innovation.
-
Bain & Company acquires enhanced machine learning and AI consultancy
Bain & Company acquires Max Kelsen Consulting to bolster AI and ML offerings. The Australian company, known for its AI and ML solutions, will unite with Bain’s Advanced Analytics Group. This collaboration aims to empower enterprises globally with high-impact AI and ML use cases. The acquisition does not include Max Kelsen’s products and research divisions.
-
Usage of Instagram Reels by Brands is Up 86% Says Report
Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth…
-
Bebe Rexha Hosts Her First Ever Metaverse Concert on Roblox
Bebe Rexha’s first-ever metaverse concert is set to take place on Roblox—a global immersive platform where millions of people connect and communicate daily—on Friday, July 28, 2023. The concert follows the launch of Bebe Rexha’s new album, Bebe, and the conclusion of her Best F*N Night Of My Life summer tour, inviting fans to experience…
-
Netflix Introduce New Feature being a One-Stop Shop for Series and Movies You Want to Watch
Netflix is launching “My Netflix,” a personalized space on iOS and Android, featuring shortcuts to your downloads, saved shows and movies, trailers, reminders, and more. This new section allows quick access to your preferred content, based on your interactions and interests with the app. The feature will be available on iOS immediately and on Android…
-
Global phenom NewJeans drop #ImSuperShy dance challenge on Shorts
NewJeans released the “Super Shy” single and music video, introducing the #ImSuperShy challenge on YouTube Shorts. Fans are invited to join the global dance challenge by creating their own unique Shorts. The band has gained 3.8 million subscribers and 1.8 billion views on YouTube since their launch. Fans can anticipate surprises and the release of…
-
NBCU partners with Amazon Freevee and Xumo Play for FAST Content
NBCUniversal announced new free ad-supported streaming TV (FAST) linear content offerings from across the NBCU Television & Streaming portfolio and NBCUniversal Global Distribution library. For the first time ever, viewers can access programming across all NBCUniversal genres centered on popular titles and categories available anytime at no additional cost.
-
Warner Music Partners with Canva to Bring Music On The Platform
Canva has introduced a new music library for Pro and Education customers, offering access to commercially-released songs for personal use in videos, social media posts, and presentations. The library includes half a million songs from top artists and can be used to enhance Canva designs. This update adds a new dimension to Canva’s visual communication…
-
TikTok Docuseries Celebrating the Incredible True Stories of Everyday Australians
TikTok Sparks Good is a docuseries highlighting inspiring success stories from TikTok creators and small businesses. The series features Ali Chebbani, known as Chebbo, Yasmin Brisbane, Dr. Karl, and Shelby Sherritt. These individuals have achieved remarkable success on TikTok and leveraged the platform to grow their businesses and reach a global audience.
-
Social media habits in Southeast Asia
In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities.
-
Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
-
Australia’s Social Media Influence 100 by MediaWeek
Mediaweek Australia has revealed the top 100 influencers with the most influence on the Australian public across various social media platforms. The rankings are based on Meltwater’s Klear score, reach, and audience quality. Influencers must have a minimum of 400,000 followers across social media platforms and meet specific criteria to be included
-
BBC Studios and Reality+ take Top Gear and Doctor Who to The Sandbox metaverse
BBC Studios partners with Reality+ to create a metaverse experience in The Sandbox, featuring brands like Top Gear and Doctor Who. This marks the BBC’s first foray into the metaverse, allowing fans to engage with immersive content and BBC events. The collaboration aims to explore new ways of experiencing entertainment and expand the brand into…
-
CNN launches new FAST channel in Europe
CNN has launched CNN Fast, a free ad-supported streaming television channel featuring short-form videos of international stories. The channel, available in several European countries, aims to attract younger audiences with swift, informative clips. With a focus on diversifying content delivery, CNN Fast provides new advertising opportunities and aims to reach wider demographics.
-
BBC Studios launches dedicated Bluey YouTube channel in Japan
BBC Studios has launched a dedicated Bluey YouTube channel in Japan, with clips and fan-favorite scenes. The Emmy award-winning preschool animation features a lively Blue Heeler puppy and her adventures with family. Bluey is widely adored and has successful YouTube channels in various countries. The Japanese audience can now enjoy the heartwarming series on a…
-
YouTube: Highlights from Brandcast 2023
YouTube shared exciting updates including partnerships with NFL, Hershey, and AI innovations. There’s a growing creator universe and increased viewership on connected TVs. Advertisers can now use 30-second non-skippable ads on YouTube Select for CTV and new Pause experiences. YouTube is the new home for NFL content, offering new original programming and marketing opportunities. Google…
-
Meta and BMW: Taking AR and VR Experiences on the Road
Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses…
-
Meta Expanding Ads on Reels
Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing…
-
TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform.
-
Australia: TikTok’s Independent third-party assessment of social media data collection practices
TikTok AUNZ commissioned Professor Nigel Phair to conduct an independent report on data collection and privacy practices. The findings are summarized in a table and can be viewed in the full report and accompanying technical analysis of social media platforms.
-
Meta sees more ad spending from China in Q1
Meta, the parent company of Facebook, reported strong quarterly results with its first year-over-year revenue growth in 12 months, driven by robust ad spending in China. The company’s total revenue reached $28.6 billion, a 3% increase, mainly from advertising. Despite a 24% drop in net income due to investments, Meta’s shares rose over 10% in…
-
Snapchat Enhancing Live Music Festival Experience Through AR with Live Nation and Kygo
Snapchat is enhancing live music experiences with augmented reality at major festivals like Electric Daisy Carnival and Lollapalooza. Through a partnership with Live Nation and Disguise, they will provide custom AR experiences and integrate AR visuals with on-stage productions. Collaboration with DJ Kygo will also bring immersive AR experiences to his concerts, aiming to change…
-
Google, Meta lift AI stakes in Asia amid ChatGPT hype
Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective…
-
Peacock Partnership with Meta Quest: Stream Current Movies, Hit TV Shows and Live Sports in VR
Peacock is now available on Meta Quest 2 and Meta Quest Pro, offering movies, TV shows, and sports in virtual reality. Subscribers can enjoy multitasking, access to 90,000+ hours of content, and upcoming shows like Bel Air and Cocaine Bear. Eligible Meta Quest users in the US can enjoy limited-time offers for Peacock Premium. (Words:…
-
Australian Advertisers Flock to TikTok for Cyber Weekend Sales in 2022
Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key…
-
Top social media platforms used by APAC marketers
Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise.
-
TikTok Shop Announces New Feature, ‘Shopping Center’ to Simplify Consumer Shopping Experience
TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in…
-
TikTok Partners with Mercedes-Benz
TikTok partners with Mercedes-Benz to integrate the app into the new E-Class, providing tailored entertainment for drivers and passengers. Safety measures restrict usage while the vehicle is in motion. The app can be accessed from the touch-activated home screen, offering a new way to experience TikTok while on the go.
-
TikTok TV is now available in Asia
TikTok brings joy and creativity to over a billion users. The new TikTok TV app expands this experience to larger screens, making it easy to watch curated content from ‘For You’ and ‘Following’ feeds. With a focus on positive and creative expression, TikTok aims to inspire and bring joy to more living rooms.
-
TikTok Partnership with Commbank Matildas
TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for…
