Tag: fandom
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Universal Studios Introduces Fan Fest, An Immersive and Interactive Experience for Franchises, to Debut in the US Market in 2025

Universal Studios Hollywood will debut Universal Fan Fest Nights in Spring 2025, featuring Sci-Fi, Fantasy, Gaming, and Anime experiences inspired by popular franchises like Star Trek, Back to the Future, and Dungeons & Dragons. The limited-time event will offer immersive in-world experiences, live entertainment, themed foods, merchandise, and an opportunity for like-minded fans to celebrate…
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The Wild and The Wonderful: How Fandoms Show Up In Australia by Netflix

Netflix content has sparked a global phenomenon, with decade-old music, niche sports, and Regency-era fashion gaining popularity. Australians are deeply involved in fan communities, spending 29.4 days per year streaming content. Fandoms are seen to have a positive impact on mental health and a sense of belonging.
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Brands Watch What Happens When They’re Part of The Experience

Consumers today have unparalleled access to digital content, but the appeal of tangible experiences remains strong. NBCUniversal harnesses storytelling and cultural relevance to unite communities and fuel viral moments. Brands that align with these cultural touchpoints see significant benefits. In-person events like BravoCon and the Citi Summer Concert Series create lasting connections and impactful advertising…

