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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian influencers. Full Read
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