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‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen great success. Full Read
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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for the music industry. Full Read
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The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news. Full Read
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India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian influencers. Full Read
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