Tag: original ip
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TikTok NewFronts ’24: Introduction of Premium Ad Solutions Dabbling in Original IP with Publishers
At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their…
