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In 2023, YouTube saw a significant increase in viewership for shopping-related videos, prompting the expansion of their partnership with Shopify. This collaboration allows eligible Shopify merchants to join the YouTube Shopping affiliate program, enabling them to showcase products through creators’ videos. Additionally, a new Chrome extension for U.S. creators facilitates product tagging and potential earnings estimation. Full Read
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The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market. Full Read
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TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community. Full Read
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In 2023, YouTube saw a surge in shopping-related video watch time and a 25% increase in shopping video watch time. New features like Shopping Collections for curated products, expanded Affiliate Hub, bulk product tagging, and Fourthwall integration aim to enhance the shopping experience for creators and viewers, aligning with the platform’s vision. Full Read
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TikTok Shop continues to be a reliable and trusted e-commerce platform for Singaporean brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets. Through TikTok Shop Mall, TikTok Shop aims to further enhance Singaporeans shoppers’ positive experience by providing them access to a curated selection of local… Full Read
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TikTok Shop introduces the Shop tab for convenient shopping. Users can access products, orders, and interact with merchants. The tab showcases products by categories and user interests, with flash sale information. Sellers praise the tab for expanding reach and providing an offline channel. It aims to enhance user experience and support business growth while leveraging the TikTok community. Full Read
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com. Full Read
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Contenting marketing via social is flourishing, offering enormous potential for brands. The region’s heavy internet usage drives opportunities for TikTok marketing, social commerce, social audio content, micro-influencer marketing, branded content, user-generated content, and short video content. Here are 7 ways to stay ahead and make an impact. Full Read
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TikTok Shop in Malaysia, introduced in 2022, has revolutionized e-commerce through Shoppertainment. With over a million sellers and 1.7 million affiliate creators, it empowers SMEs and individuals. The platform debunks misconceptions and supports businesses in going digital. TikTok Shop ensures a safe and enjoyable shopping experience, emphasizing the significance of Shoppertainment. Full Read
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eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on the TikTok app. Likewise, the… Full Read
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Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, celebrating its leadership in Augmented Reality and commitment to democratizing AR. The event featured discussions on AR adoption, India’s creative talent, and Snap’s support for local AR developers. The company emphasized empowering creators, offered monetization avenues, and highlighted the growing AR try-on experiences. Full Read
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TikTok and YouTube are considering applying for e-commerce licenses in Indonesia following the country’s ban on social media e-commerce. With a population of over 270 million, Indonesia recorded $52 billion in e-commerce transactions last year. The move came after Meta Platforms applied for a similar license. Full Read
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TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses. Full Read
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TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore. Full Read
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TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals. Full Read
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The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential. Full Read
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Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags on Instagram are still allowed. Full Read
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TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in Malaysia. Full Read
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