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Highlighting the importance of engaging content in the competitive entertainment industry, emphasizing the need for a wide variety of high-quality programming. Also discussed is the impact of streaming and the lessons learned about audience engagement, diversity in entertainment offerings, and adaptability – providing great content for the platform while expanding revenue opportunities. Full Read
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Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching appeal. Full Read
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TikTok experienced significant growth in Southeast Asia, contributing to a slowdown in premium video streaming. The SVOD market saw minimal growth, with varying performance across countries. Viu, Amazon Prime Video, and Netflix gained 1.2 million customers, largely due to the popularity of Korean dramas. Local content also played a significant role in the region’s premium VOD market. Full Read
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