trends
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Snapchat was created as an alternative to traditional social media, emphasizing real, in-the-moment communication with close friends and family. Research in Australia shows that direct messaging on Snapchat makes people feel happy, and Australians find messaging apps more supportive of emotional health than social media. Snapchat is seen to deepen friendships and boost wellbeing. Full Read
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In 2023, TikTok released the “What’s Next 2024 Trend Report” predicting major trends. The updated “What’s Next 2024: In Action” report showcases how these trends have evolved and highlights three new bonus trends. Brands are embracing “Creative Bravery” on TikTok, leveraging sound, real-life interactions, and ongoing content to connect with their audience and build loyalty. Full Read
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In 2024, television remains the top news source in Australia but social media is challenging its dominance. The Digital News Report shows half of Australians use social media for news, with Gen Z relying on Instagram for news. Misinformation concern is high, and AI-generated news raises transparency issues. Traditional news sources like newspapers and podcasts are still relevant. Full Read
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The 13th edition of Deloitte’s Gen Z and Millennial Survey, with nearly 23,000 respondents across 44 countries, reveals cautious optimism about the economy and personal finances. While a third believe the economic situation will improve, financial insecurity persists, with three in 10 not feeling financially secure and six in 10 living paycheck to paycheck. Full Read
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The Asoka trend, inspired by the 2001 Hindi film, is a viral beauty trend on TikTok. It features bold makeup, geometric patterns, and vibrant Indian clothing. Filipino celebrities like Ivana Alawi and Alex Gonzaga have added their own unique twists to the trend, making it a hit in the Philippines. Full Read
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The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers. Full Read
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TikTok users have developed a distinct accent that includes “uptalk” and “vocal fry”. Content creators are unaware of their speech patterns until now. This phenomenon is explored in a video by Sophia Smith Galer on TikTok from the BBC. Full Read
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In 2023, TikTok thrived globally with over 1 billion users creating, connecting, and celebrating authentic content. Trending content included music, creators, and small businesses. A diverse array of community effects, sounds, and filters fueled creativity. Through advocacy, mental health, and sustainability, creators sparked positive change. Prepare for festive celebrations in Singapore. Full Read
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In 2023, TikTok united a global community of 1 billion people, with Australia featuring 8.5 million users and 350,000 businesses. Memorable moments included viral content, top songs, and breakthrough creators. Small businesses also thrived, and educational content, including #BookTok and #CleanTok, flourished. Unique filters and creative effects also shaped popular trends. Full Read
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In 2023, Snapchatters globally embraced augmented reality through top Lenses like Baby Cheeks and Anime AI. Spotlight highlighted memorable moments, from Valentine’s Day to Halloween. Snapchatters also showcased their travels to iconic locations like Dubai Mall and Eiffel Tower. Users can access their personalized Snapchat Recap for more Memories. Happy Snapping! Full Read
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Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity. Full Read
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The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform. Full Read
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The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link. Full Read
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The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news. Full Read
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Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. Spotify celebrates these communities by highlighting local streaming trends from markets. Full Read
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Snap’s Diversity Annual Report (DAR) will feature two Snap-commissioned studies examining the diversity of Snap’s partnered content on the Stories page: a USC/UCSB Content Audit and a Global Audience Assessment by research firm KRI. The studies reveal a need for more representative and inclusive content on Snapchat, prompting Snap to develop a Content Action Plan to address these findings. Full Read
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In 2023, LinkedIn presents a diverse collection of insights and predictions. From economic leadership to marketing and talent retention, global leaders offer big ideas and strategies to navigate the year ahead. With a focus on adaptability, the content captures the evolving landscape of work and business, emphasizing the importance of skill-driven approaches. Full Read
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