Tag: trigger markets
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Why The Philippines and Indonesia Are ‘Trigger Markets’ For The Global Music Industry – According To Spotify’s Sulinna Ong
With the immense weight that ‘trigger cities’ like Manila and Jakarta carry as music adopters, Southeast Asia serves as a key market to dictate streaming habits and patterns worldwide. As Spotify hits close to 250 million paid subscribers this 2024, the music streaming giant continues to look towards SEA for inspiration.
