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YouTube significantly influences youth education and creativity, with 74% of teens using it for school-related learning and 71% for personal interests. Research shows 84% of teachers incorporate YouTube in lessons, while 80% of parents support its educational value, highlighting its role in enhancing student engagement and exploration. Full Read
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YouTube creators representing 115 countries and over 3 billion subscribers have come together to raise $40M for WaterAid to provide 2 million people with clean water for decades. We are thrilled to congratulate MrBeast, Mark Rober, and the thousands of of YouTube creators around the world who rallied together for the #TeamWater campaign. Together with their fans and in partnership… Full Read
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YouTube has announced an expanded partnership with Sesame Street, providing families access to a vast library of their content by January 2026. With over 5B views last year, Sesame’s YouTube channels will continue producing tailored content. Workshops will also help creators promote educational and entertaining media, enriching family viewing experiences. Full Read
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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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YouTube is dedicated to responsible AI development, empowering creators with tools to harness AI’s potential while protecting their likeness. New technologies for managing AI-generated content are being created, enhancing human creativity without replacement. YouTube emphasizes safeguarding content, providing creators control over their work, and adhering to community guidelines alongside innovative offerings. Full Read
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YouTube is launching a new supervised experience for teens, allowing parents and teens to link accounts for shared insights on channel activity. The Family Center hub will provide notifications on uploads and livestreams, fostering communication about responsible content creation. This initiative aims to empower teens while ensuring parental involvement. Full Read
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In 2023, YouTube saw a significant increase in viewership for shopping-related videos, prompting the expansion of their partnership with Shopify. This collaboration allows eligible Shopify merchants to join the YouTube Shopping affiliate program, enabling them to showcase products through creators’ videos. Additionally, a new Chrome extension for U.S. creators facilitates product tagging and potential earnings estimation. Full Read
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The Paris Olympics are back from July 26 to August 11, offering 40 sports and nonstop action. Viewers can watch official highlights, behind-the-scenes moments, and commentary on select broadcasters’ channels. With NBCUniversal’s coverage on YouTube TV in the US and multiview options in Latin America, there are plenty of ways to experience the Games. Full Read
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“Date Me At My Worst” is a daring dating experiment hosted by TikTok megastar Max Balegde. Singles show their best and worst sides on a group date, creating revelations and entertainment. The show aims to test if liking someone at their worst means loving them at their best. The pilot episode is available on YouTube. Full Read
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YouTube is bringing Tomorrowland’s 20th anniversary festival to screens worldwide, featuring top electronic music acts. The Main Stage and Freedom Stage line-ups will stream 24/7 on YouTube, with interviews and behind-the-scenes content. A Yoodle celebrating the DJ Livestreaming community will launch on July 19. Join the global dance party on July 19-21 and 26-28. Full Read
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Auto layout on Android tracks and enhances main video subjects for Shorts. Text can now be narrated, and creators can spark community engagement with the “Add yours” sticker. New Minecraft effects and stylized captions offer more creativity, while the option to remix a remix allows for unique content contributions. YouTube continues to innovate Shorts features. Full Read
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YouTube Premium subscribers can now enjoy new features for a more personalized experience, including skipping ahead to key moments, smart downloads for offline Shorts, and multitasking with picture-in-picture for Shorts on Android. They also have early access to experimental features, such as conversational AI and a redesigned watch page. Full Read
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BY THE YOUTUBE TEAM It’s that time of year where creators come together to celebrate the magic of digital culture! Join us at VidCon where we head back to Anaheim as the presenting title sponsor. Here, you can learn about all things creator — from the tools you need to create at the top of your game to strengthening your community… Full Read
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YouTube is celebrating LGBTQ+ Creators beyond Pride Month, amplifying their voices and showcasing their creativity. The platform highlights queer Creators across various topics and encourages support for queer-owned businesses. Additionally, a curated list of LGBTQ+ shows and movies is available on YouTube TV. Social media will feature engaging Pride content throughout the month. Exciting surprises await on June 11. Full Read
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YouTube has introduced a new feature called Playables, offering a collection of free games directly on the platform. Users can access them from the main YouTube Home page and choose from 75+ games to play. Playables also allow sharing with friends, saving game progress, and providing feedback for improvement. Availability will expand in the coming months. Full Read
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YouTube is testing a new feature allowing users to add context notes to videos. These notes can clarify if a song is a parody, update viewers about new product versions, or correct the portrayal of old footage as current events. Eligible contributors will write and rate the notes, with viewers in the U.S. providing feedback. The goal is to enhance… Full Read
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YouTube went live from Lincoln Center for the 2024 Upfronts, featuring the creators and content that are driving YouTube’s leadership as the #1 most-watched streaming platform on TV and the second most-watched media distributor, according to Nielsen. Full Read
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The CEO of YouTube argues for creators to be recognized at the Emmys on par with traditional professionals, stating that they are driving cultural trends, pushing the industry forward, and attracting huge audiences. With the viewing shift to platforms like YouTube, the Emmys should evolve to reflect what viewers are actually watching on TV screens and celebrate all kinds of… Full Read
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YouTube has become the top platform for Gen Z to discover podcasts, with 84% of US monthly podcast listeners in this demographic finding podcasts on YouTube. YouTube Music now supports podcasts, offering background play, downloads, and the option to switch between audio and video formats. New features include third-party RSS podcast support, enhanced download options, and improved discovery algorithms. Full Read
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In 2023, YouTube saw a surge in shopping-related video watch time and a 25% increase in shopping video watch time. New features like Shopping Collections for curated products, expanded Affiliate Hub, bulk product tagging, and Fourthwall integration aim to enhance the shopping experience for creators and viewers, aligning with the platform’s vision. Full Read
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Taylor Swift and YouTube organized a global scavenger hunt to promote her new album, “THE TORTURED POETS DEPARTMENT.” Fans found QR codes in cities worldwide, leading to a clue discovered via YouTube Shorts. The #ForAFortnightChallenge asks fans to share 14 moments from their lives set to Swift’s new song “Fortnight (feat. Post Malone).” Full Read
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Viewers are increasingly using their TVs to watch YouTube, creating a unique challenge: How to maintain a video-centric experience while integrating interactive elements. YouTube’s new design aims to strike a balance by keeping the video front and center while enabling access to features like comments, video descriptions, and live scores. The design also prioritizes simplicity and user feedback. Full Read
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YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive content. Full Read
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YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for the music industry. Full Read
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In 2023, YouTube saw a surge in creativity and engagement. Brands utilized diverse formats and platforms to connect with viewers. The use of AI and connected TVs led to groundbreaking advertising on the platform. Furthermore, partnerships with creators, the rise of Shorts, and longform storytelling contributed to deeper audience connections. AI-powered campaigns also demonstrated significant impact, leading to higher return… Full Read
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Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity. Full Read
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The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform. Full Read
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The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link. Full Read
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The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news. Full Read
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YouTube Premium has added new features like queuing content on mobile, watching with friends on Meet Live Sharing, and an enhanced 1080p version. They are offering early access to experimental features, in-game loot bundles, trial memberships, and enhanced video quality for iOS, now also available for Android, web, and smart TVs. Premium members can now continue watching across different devices. Full Read
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YouTube is introducing new features to enhance the news-watching experience. The immersive news watch page will pull together content from authoritative sources, while the Shorts Innovation Program will provide financial grants and support to strengthen news organizations’ short-form video capabilities. These updates affirm YouTube’s commitment to credible and substantive news content. Full Read
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YouTube has rolled out numerous new features to enhance the viewing and creating experience. These include improved audio control, easier speed adjustments, enhanced search capabilities, merged library and account pages, and cleaner, more engaging designs. These updates aim to offer users a more immersive and intuitive YouTube experience, reflective of user and creator feedback. Full Read
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YouTube recently showcased new tools for creator innovation at the Made On YouTube event. The event introduced features like Dream Screen, YouTube Create app, AI Insights, Aloud, and Assistive Search in Creator Music. The event also featured appearances by popular creators at Pier 57 in New York City. (Word count: 50) Full Read
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YouTube has released its first AI music principles and launched the YouTube Music AI Incubator, partnering with Universal Music Group artists, songwriters, and producers. The principles focus on responsible collaboration, protecting artists, and leveraging AI for creative expression while ensuring safety. The initiative aims to empower artists and ensure fair compensation in the evolving landscape of AI-generated music. Full Read
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YouTube has expanded Shorts, with over 2B monthly viewers, adding new features like Collab for side-by-side videos, new effects and stickers, live streaming in vertical format, creation suggestions, saving Shorts to playlists, and tools to transform horizontal videos to Shorts. These improvements aim to enhance creativity and community interaction for creators. Full Read
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NewJeans released the “Super Shy” single and music video, introducing the #ImSuperShy challenge on YouTube Shorts. Fans are invited to join the global dance challenge by creating their own unique Shorts. The band has gained 3.8 million subscribers and 1.8 billion views on YouTube since their launch. Fans can anticipate surprises and the release of choreography-inspired Shorts. Full Read
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VidCon Anaheim 2023 will feature YouTube as the exclusive livestream sponsor and title sponsor. Attendees can immerse themselves in new content, engaging with top YouTube creators, and explore the YouTube Shopping’s YouTube Drop Shop. The event will cover diverse topics ranging from gaming communities to maximizing earning potential on YouTube. Full Read
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The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential. Full Read
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BBC Studios has launched a dedicated Bluey YouTube channel in Japan, with clips and fan-favorite scenes. The Emmy award-winning preschool animation features a lively Blue Heeler puppy and her adventures with family. Bluey is widely adored and has successful YouTube channels in various countries. The Japanese audience can now enjoy the heartwarming series on a regular basis. Full Read
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YouTube shared exciting updates including partnerships with NFL, Hershey, and AI innovations. There’s a growing creator universe and increased viewership on connected TVs. Advertisers can now use 30-second non-skippable ads on YouTube Select for CTV and new Pause experiences. YouTube is the new home for NFL content, offering new original programming and marketing opportunities. Google AI is enhancing creative and… Full Read
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YouTube TV won its first Technology & Engineering Emmy® Award for AI-ML Curation of Sports Highlights at the 74th annual event. The award recognizes YouTube’s Views feature, which provides sports fans with real-time game highlights, stats, and scores. The feature has expanded to cover various sports and has been well-received by over 5 million members. Full Read
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YouTube is expanding its multi-language audio feature to help creators reach a global audience. MrBeast, with over 130 million subscribers, has already dubbed videos in 11 languages, aiming to attract international viewers. Creators testing this feature saw over 15% of watch time from non-primary language views, indicating significant potential for global reach and audience expansion. Full Read
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Fans are preparing for the upcoming Super Bowl LVII by turning to YouTube for highlights, music, recipes, and predictions. AdBlitz offers a central hub for watching and sharing major ads, reflecting the shift from linear TV to streaming. Brands like Hyundai find success with digital-first campaigns, reaching millions of viewers. YouTube’s AdBlitz is the go-to for digital advertising. Full Read
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The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit the gaming community. Full Read
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YouTube Music offers a personalized music streaming experience for over 2 billion users, with features like tailored music discovery, customizable listening sessions, and community engagement. New tools include a personalized playlist art generator and a Comments feature for connecting with other music fans. The platform aims to make music exploration and sharing enjoyable for all users. Full Read
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