Tag: bcg
-
TikTok is the platform where content and commerce converge
TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore.
