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Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics. Full Read
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Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression. Full Read
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Mark Zuckerberg announced a strategic joint venture between Meta and Reliance Industries to develop enterprise AI solutions based on Meta’s Llama models for Indian businesses. This partnership aims to democratize AI, enhance digital infrastructure, and foster innovation, particularly benefiting small and medium-sized enterprises by providing tailored, cost-effective AI applications. Full Read
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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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Banijay Asia will partner with BBC Studios to produce and localize its extensive format catalogue for the Indian market. This multi-year deal allows Banijay Asia exclusive access to both unscripted and scripted formats, ceasing BBC Studios’ local production to focus on this collaboration, aiming to deliver quality content to Indian audiences. Full Read
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In 2024, Netflix India saw significant success and aims to enhance its offerings in 2025 with diverse series and films. Focusing on local storytelling, partnerships with top talent, and a range of genres—including dramas, rom-coms, and action—Netflix commits to delivering high-quality entertainment that resonates with Indian and global audiences alike. Full Read
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In 2024, Netflix India revolutionized storytelling, delivering diverse content that united audiences. Highlights included Sanjay Leela Bhansali’s Heeramandi and Imtiaz Ali’s Amar Singh Chamkila. The platform celebrated creativity in genres from comedy to drama, achieving 323 awards and fostering cultural phenomena, alongside a commitment to innovation and inspiring storytelling for 2025. Full Read
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The first WhatsApp Business Summit in India introduced features and initiatives to support small businesses in enhancing customer connections. Key offerings include Meta Verified for credibility, customized messaging capabilities, and the WhatsApp Business Yatra for training. These updates aim to help businesses maximize success and growth during the festive season. Full Read
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Netflix partners with Raj & DK for action-fantasy series, Rakt Bramhand – The Bloody Kingdom, following their successful collaboration on Guns & Gulaabs. The series, led by director Rahi Anil Barve, promises an original and visually stunning narrative. Netflix India’s Vice-President Content expresses excitement for this groundbreaking venture. Production is set to begin soon. Full Read
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Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions. Full Read
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Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – the most advanced LLM to date. You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep dive on topics, without having… Full Read
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Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the cricket teams. Full Read
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Spotify launched in India in 2019 and has become the most-loved audio-streaming platform, connecting local artists with global audiences. The platform has empowered Indian musicians through insights and opportunities, leading to substantial growth in global music consumption. Artists such as Anuv Jain, King, Jasleen Royal, Armaan Malik, and Jonita Gandhi share their experiences and gratitude for the platform. Full Read
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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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RIL, Viacom18, and Disney announced a joint venture to merge Viacom18’s media business with Star India, controlled by RIL. RIL will invest ₹11,500 crore in the JV. The JV will focus on TV, digital streaming, and sports content and will be chaired by Mrs. Nita M. Ambani. Regulatory approvals are pending. Full Read
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Indian influencer Poonam Pandey faced backlash for falsely announcing her death to raise awareness about cervical cancer. After the revelation, negative sentiments dominated social media, with doubts about the campaign’s credibility. Despite controversy, some users supported the initiative. The agency behind the campaign apologized, emphasizing the importance of spreading awareness about cervical cancer. Full Read
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The Indian government has blocked over 36,000 URLs on various social media platforms under section 69A of the IT Act. Most orders were directed at Elon Musk’s X (formerly Twitter), with Facebook, Instagram, and YouTube also affected. The Ministry of Electronics and Information Technology aims to maintain a secure internet environment in India. Full Read
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2024’s Instagram Trend Talk highlights Gen Z trends across markets that included UK, US, Brazil, India, and South Korea – with India’s Gen Z standing out as trendsetters in fashion, beauty, and food, with a focus on health, career exploration, and travel. Full Read
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Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity. Full Read
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Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform. Full Read
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Disney+ Hotstar’s upcoming mystery drama “School of Lies” is set to stream on 2 June 2023. Directed by Avinash Arun and co-created by him and Ishani Banerjee, the show revolves around the disappearance of a 12-year-old boy at a boarding school, RISE. The intense trailer features Nimrat Kaur and unveils the hidden complexities of school life. Full Read
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A couple in India sold their baby to fund an iPhone for posting travel content on Instagram. The mother confessed that they planned to use the money to travel and create Instagram content. Both the mother and the buyer have been arrested, but the father is still at large. Poverty in the region may have contributed to the suspicions raised… Full Read
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Twitter has blocked Pakistan government’s account from being viewed in India due to a legal demand, following its guidelines to withhold accounts in response to valid legal requests. The @GovtofPakistan account is still accessible from the United States and Canada. Twitter, India, and Pakistan’s IT ministries have not commented on the issue. Full Read
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