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Instagram is now available on iPad, designed for a larger screen experience. Users can enjoy Reels prominently, access a new “Following” tab for updates, and view posts easily. The app maximizes screen space for features and interactions, rolling out globally on iPadOS 15.1 and later, with Android support forthcoming. Full Read
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Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression. Full Read
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Instagram is launching features like reposts, allowing users to share public reels and posts, and a map to selectively share locations with friends. A new “Friends” tab in Reels showcases friends’ interactions, promoting engagement. These updates aim to enhance connections among users while ensuring privacy and encouraging creativity among content creators. Full Read
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Elon Musk’s social media app, X, is not experiencing significant download growth despite claims of being the top news app globally. Meta’s platforms continue to dominate downloads, with Instagram leading the way. X’s future potential remains, with 250 million daily users, but Musk’s strategies have yet to gain traction against Meta’s established dominance. Full Read
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Instagram is adding a feature called Close Friends on Instagram Live, allowing users to have private live streams with up to three people from their Close Friends list. This feature aims to facilitate connections within smaller groups and tap into the trend of private sharing on social media. Full Read
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Meta launching new stickers in Instagram Stories to kick off music trends, create custom stickers from photos or videos, post a secret story and more. This also allow you to add Yours Music, Frames, Reveal and Cutouts stickers. Full Read
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Meta has introduced new features for direct messaging, allowing users to edit messages within 15 minutes of sending, pin up to three group or 1:1 chats for easy access, and toggle read receipts on or off. Additionally, users can save favorite stickers, reply with various media, and personalize chats with different themes. Full Read
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Takeaways From branded content to partnership ads, Instagram is one of the best places for brands and creators to collaborate, and now, Meta is making it even easier to work together. In 2022, they began testing the creator marketplace in the US, a tool for brands and creators to connect and collaborate around partnership opportunities. Since then, we’ve introduced new… Full Read
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David Beckham inadvertently showcased Skechers during the Footballer’s promotion of adidas in an Instagram post. Friendly competition aside, article highlights the need for influencers to be more mindful of their content. As influencer marketing grows, a shift towards authenticity and the distinction between influencers and creators – especially with Celebrities – is expected. Full Read
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Hugh Jackman showcased his dedication to Wolverine in an Instagram video that went viral. As part of his training for Deadpool 3, there’s been criticism about his physique but fans defended the 55-year-old actor. Jackman retired the role in 2017 but was convinced by Ryan Reynolds to reprise the character, after playing Wolverine for 24 years. Full Read
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2024’s Instagram Trend Talk highlights Gen Z trends across markets that included UK, US, Brazil, India, and South Korea – with India’s Gen Z standing out as trendsetters in fashion, beauty, and food, with a focus on health, career exploration, and travel. Full Read
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Meta has announced several updates to Instagram, including tools to simplify content creation and enhance performance insights. Users can now edit videos more efficiently and create custom stickers from their own media. New text-to-speech voices, fonts, and styles have been added, and photo filters and insights have been improved for a better user experience. Full Read
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Instagram and Facebook are testing a holiday bonus program for creators in the US, South Korea, and Japan to earn from their content. They are also expanding ways for creators to earn money through subscriptions and virtual gifts. Additionally, they are simplifying the process for creators to participate in branded content and partnership ads. Full Read
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Meta is introducing a subscription option in the EU, EEA, and Switzerland to comply with evolving regulations. People in these regions can choose to use Facebook and Instagram with personalized ads for free or pay a monthly fee to stop seeing ads. The subscription model balances regulatory requirements and offers users more control over their ad experience. Full Read
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Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact with friends and creators. Full Read
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Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth is soaring, but Instagram Reels… Full Read
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A couple in India sold their baby to fund an iPhone for posting travel content on Instagram. The mother confessed that they planned to use the money to travel and create Instagram content. Both the mother and the buyer have been arrested, but the father is still at large. Poverty in the region may have contributed to the suspicions raised… Full Read
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Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future. Full Read
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In South Korea, a prominent math lecturer attributed the country’s declining birth rate to the influence of Instagram “flex posts” on societal perceptions of success and happiness. He cautioned against comparing oneself to idealized images on social media. This viewpoint resonated with many young couples, reflecting broader concerns about economic challenges and societal pressure. Full Read
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Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags on Instagram are still allowed. Full Read
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Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform. Full Read
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The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups. Full Read
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