Tag: tbwa
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TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
