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In the first half of 2024, X received 67 million reports of hateful conduct, acting on over 2,000 accounts. The inaugural transparency report post-Elon Musk’s acquisition of Twitter highlights discrepancies in reporting methods. As policies evolved, actions on abusive content decreased, raising concerns over reduced staff capacity affecting enforcement and transparency. Full Read
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The rise of superhero movies hasn’t boosted much comic book sales, leading Marvel to pivot its approach that’s in-line with the changes when it comes to fandom. Marvel revamped its social media presence and shared revised content pillars to fans that will also allow to tap new audiences all whilst paying homage to the Brand’s publishing history. Full Read
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Elon Musk’s X, formerly Twitter, updates its policies to allow consensually produced adult content with labeling and restrictions. X aims to support artistic expression and marginalized creators, distinguishing itself from more conservative platforms. The company also provides tools for users to mark adult content and restrict exposure for minors and disapproving users, emphasizing consent and autonomy while prohibiting exploitation. Full Read
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X now offers Creator Targeting, allowing advertisers to run ads against premium content creators, giving them more control and ensuring brand safety. This aligns with X’s focus on video content and enhances ad performance with new formats like Vertical Video Ads and Promoted Video. Over 80,000 creators have already joined the ad revenue sharing program. Full Read
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Elon Musk’s company X has cut over 1,000 staff globally responsible for stopping abusive online content, causing concerns about the spread of harmful material. Australia’s eSafety Commission revealed the impact of these “deep cuts,” leading to an increase in toxic content. Full Read
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The video-first platform X has experienced rapid growth, with over 8 in 10 user sessions involving video. Over 100 million people watch vertical videos daily, offering advertisers efficient connections and brand safety. By partnering with Integral Ad Science, X aims to expand ad adjacency controls for brand safety, demonstrating commitment to progress in safety and control. Full Read
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The Indian government has blocked over 36,000 URLs on various social media platforms under section 69A of the IT Act. Most orders were directed at Elon Musk’s X (formerly Twitter), with Facebook, Instagram, and YouTube also affected. The Ministry of Electronics and Information Technology aims to maintain a secure internet environment in India. Full Read
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Linda Yaccarino celebrates the one-year anniversary of X’s new ownership and management, highlighting accomplishments and future ambitions. Emphasizing free expression, safety, partnerships, user growth, misinformation combat, brand safety, advertiser support, product advancements, and creator empowerment, she outlines a bright future for the platform. Major changes include enhanced messaging, video capabilities, and payment services. Full Read
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MANILA, Philippines — Kapamilya host Vice Ganda made history as the first Filipino who has 15 million followers on Twitter or X. In a recent episode of “It’s Showtime,” Vice said that despite the recent icing controversy with boyfriend Ion Perez, he gained more followers. “Tingnan mo nga naman o mas dumami pa ang followers ko. Mas marami pa ‘yung… Full Read
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Twitter has blocked Pakistan government’s account from being viewed in India due to a legal demand, following its guidelines to withhold accounts in response to valid legal requests. The @GovtofPakistan account is still accessible from the United States and Canada. Twitter, India, and Pakistan’s IT ministries have not commented on the issue. Full Read
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Elon Musk’s Twitter offices in Singapore faced eviction as rent went unpaid. Employees were instructed to work remotely after being escorted out by landlords due to missed payments. Musk’s cost-saving measures, including layoffs and benefit cuts, have stirred controversy at Twitter. The billionaire’s tactics continue to impact the company and its employees. Full Read
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Twitter is reintroducing Twitter Blue sign-ups for iOS and web users, offering exclusive features like Edit Tweet and 1080p video uploads. Subscribers will also receive a blue checkmark after passing review. The subscription costs $8/month on web and $11/month on iOS. Twitter plans to expand the service to more countries and platforms, with additional account verification measures in place. Full Read
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Twitter recently introduced a new feature called mixed media, allowing users to combine up to 4 images, videos, and GIFs in a single Tweet. This led to unexpected creativity, such as the revival of the “Pope Francis Holding Things” meme from 2013. The feature illustrates the platform’s potential for surprises and creativity. Full Read
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