Category: marketing
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AB InBev and Netflix Announce Global Brand Partnership
AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide.
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Gloom Goes Global as ‘Wednesday’s’ “The Doom Tour” Hits Five Continents for Season 2
The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity.
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TikTok Presents Ed Sheeran’s Play as Social Campaign
TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his…
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Sabrina Carpenter’s Exclusive Man’s Best Friend Experience Lands on TikTok
TikTok is launching an interactive experience featuring Sabrina Carpenter to celebrate her album “Man’s Best Friend.” Fans can unlock exclusive profile frames, a sticker dress-up game, and access to her music by completing tasks. The campaign encourages engagement through commenting and sharing, highlighting Sabrina’s significant TikTok presence.
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Netflix Teams Up with Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to Launch a Major Global Campaign
Netflix is collaborating with the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to promote travel to Korea, targeting audiences in 22 countries. The campaign, driven by the popularity of Korean content, includes commercials, marketing, and immersive events, coinciding with Squid Game’s final season and a special K-zombie commercial in August.
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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‘Squid Game’ Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences
Squid Game Season 2 achieved immense success with 68 million views during its debut week, ranking #1 in 92 countries. The promotion included global fan events and an accompanying multiplayer game. The series has significantly impacted pop culture, leading to new merchandise and immersive experiences, with a third season set for 2025.
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Spotify Collaborates With Crunchyroll to Launch the Sounds of Anime
Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music.
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TikTok ‘s ‘Short ‘N Sweet’ In-App Experience Has Gone Live To Celebrate Sabrina Carpenter’s New Album
TikTok introduces #ShortNSweet, dedicated to Sabrina Carpenter’s album. Fans can access exclusive content, effects, and be featured in the Fan Spotlight carousel by completing interactive tasks and using specific hashtags. Sabrina’s success on TikTok includes a massive following, chart-topping hits, and influential presence. Newcomers can join the experience by downloading the app.
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New Google-Netflix Partnership Allows ‘Emily in Paris’ Fans to Lens Every Look
Netflix and Google partnered to bring “Emily in Paris” to life through a fan event, a video game, and special features for Netflix’s ad plan members. Fans can win a trip to Paris using Google Lens, access exclusive content on Tudum, and play the new Netflix Stories: Emily in Paris game.
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Sony Music Masterworks Acquires Majority Stake in Experiential Production and Design Company, Black Sky Creative
Sony Music Masterworks has acquired a majority stake in Black Sky Creative, a leading producer of immersive entertainment experiences for brands. Black Sky, led by Jeff Delson, will join Masterworks’ live division to create scalable experiential properties across various entertainment sectors. This collaboration aims to pioneer new ways for fans to connect with their favorite…
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Spotify Celebrates Hip-Hop’s Women-Led Renaissance With ‘The Gold Standard’ Art Exhibit
Women have been pivotal in shaping hip-hop from the early days, overcoming challenges to advocate for women’s rights. Today, a new wave of female MCs like Cardi B, Megan Thee Stallion, and Doja Cat are thriving. Spotify’s art exhibit, The Gold Standard, celebrates their influence through commissioned portraits, highlighting their artistic mastery and cultural impact.
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TikTok Launches New In-App Experience Celebrating Jimin of BTS’ Second Solo Album, MUSE
TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence.
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Snapchat’s Sports Network Highlights Unique Ways Social Media Users Can Stay Active During the Summer Break
Snapchat is launching Snap Sports Network, a virtual arena for healthy competition, aiming to engage Snapchatters with unconventional sports content. The series will feature six episodes showcasing unique sports like hobby horsing and pillow fighting, with creators and brands participating. Viewers can watch and engage with special AR Lenses starting from July 19.
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BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival
BBC Studios will launch a free listening experience at Theakston Old Peculiar Crime Festival in July, featuring four popular BBC audiobooks. The festival, known for showcasing crime and thriller fiction, will host an interactive experience allowing visitors to listen to extracts from audiobooks like ‘Sherlock Holmes’ and ‘Winnie-The-Pooh’. Jan Paterson, Director of Books and Audiobooks…
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How to Relive and Experience the EUROs 2024 on Snapchat
The EUROs 2024 on Snapchat feature exclusive AR experiences, content partnerships, and AR-powered partnerships and experiences, including lenses by Nike and Adidas, creating a vibrant space for Snapchatters to celebrate the tournament with their friends and family. Snapchat offers fans a comprehensive, engaging, and immersive way to experience the tournament.
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Crowdsource Social Marketing with TikTok’s “Out of Phone” Offering (offer extended)
TikTok’s Out of Phone (OOH) advertising continues with the launch of “Out of Phone: Mission,” allowing brands to tap into TikTok’s engaged community and advertising tools. A three-in-one ad solution that enables brands to crowdsource content from creators with a case study from Lionsgate’s “The Hunger Games” campaign at Times Square.
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Spotify, AEG, and Sabrina Carpenter Team Up to Give Fans Exclusive Ticket Access To Her Upcoming Tour
Sabrina Carpenter is making waves, with her hit songs “Please Please Please” and “Espresso” topping Spotify’s charts. Her album “Short N’ Sweet” is due to be released on August 23, followed by a tour starting on September 23 in Columbus. Spotify is offering exclusive ticket access to top fans and launching an official Sabrina on…
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TikTok Expands Taylor Swift In-App Experience To Celebrate The Eras Tour Dates
TikTok introduces #TSTheErasTour, Taylor Swift’s interactive in-app experience. Fans complete weekly album-themed tasks to win profile frames and digital beads for friendship bracelets. The experience showcases tour highlights and themed playlists. The tour has generated over 5M creator videos and high fan engagement, following the success of THE TORTURED POETS DEPARTMENT in-app experience.
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Snapchat brings Versace’s new sneaker collection to life through augmented reality
Versace partners with Snapchat to launch the Mercury sneaker collection, offering an augmented reality try-on Lens and digital fashion collection for Bitmoji. Snapchatters can experience the futuristic design through interactive AR technology and unlock the sneakers for their Bitmoji, along with other exclusive pieces from the House, available for purchase in the Token Shop on…
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TikTok partners with Billie Eilish to show ways to promote music using fandom
Billie Eilish introduces TikTok’s Fan Spotlight, allowing artists to highlight their favorite fan videos on their music tab. Fans can engage through playlist curation and challenges. Billie Eilish’s popularity on TikTok has led to the creation of millions of videos, inspiring the platform’s new Fan Spotlight feature for all artists.
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Bridgerton’ in Bowral: a Launch Campaign that truly Reminisces on the Romance That Was
The weeklong Bridgerton in Bowral event in New South Wales celebrated the upcoming season of the Shondaland series with regency-themed activities and exclusive previews. Fans enjoyed a garden party, special screenings, and unique experiences, contributing to a significant boost in local businesses and tourism.
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BBC Studios launches first-ever BBC brand campaign outside the U.K
BBC Studios has launched its first global brand campaign, “Made to make you think,” in partnership with R/GA. The campaign aims to promote BBC.com and the BBC app worldwide, emphasizing the BBC’s value of impartiality and diverse storytelling. This effort supports the BBC’s expansion in North America, including new digital experiences and content offerings.
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide
“3 Body Problem,” produced by David Benioff, D. B. Weiss, and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in four days. On March 25, Netflix sparked global discussion with a recreation of a pivotal scene, “Judgement Day,” reaching 30+ countries and notable landmarks.
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Taylor Swift’s marketing behind Fortnight’s release
Taylor Swift and YouTube organized a global scavenger hunt to promote her new album, “THE TORTURED POETS DEPARTMENT.” Fans found QR codes in cities worldwide, leading to a clue discovered via YouTube Shorts. The #ForAFortnightChallenge asks fans to share 14 moments from their lives set to Swift’s new song “Fortnight (feat. Post Malone).”
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#FilmTok Arrives in Singapore for the 96th Oscars
TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events.
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‘Avatar Renewed for Two More Seasons as Social Fandom Heats Up from the Franchise’s Marketing Strategy
Avatar: The Last Airbender’s live-action revival, following Aang’s journey to master the elements, has gained massive global popularity, securing 41.1M views in 11 days and topping charts in 76 countries. The promotional campaign utilized platforms like TikTok and YouTube, engaging fans worldwide. With two more seasons confirmed, the Avatar State is thriving.
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Cartier Celebrates 100 Years of The Trinity Collection on Snapchat
Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience.
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Marvel Studios’ ‘Deadpool & Wolverine’ Trailer Smashes Record for Most Views of All Time
The highly anticipated trailer for Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds and Hugh Jackman, set a new record with 365 million views in 24 hours, making it the most viewed movie trailer of all time. The film opens in U.S. & Canadian theaters on July 26 and will be available…
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Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet
Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to…
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Popeyes SG cranks up the heat with new speed dating series
Popeyes Singapore launches a speed dating show titled “Spice up that Love” to promote its Smoky Sriracha Chicken line. The show includes dates and conversation prompts related to the menu. Participants engage on TikTok and Instagram, and the brand previously offered a “Chicken Hotline” for free chicken nuggets.
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Joe Kentish & Team Warner Salutes Dua Lipa’s return by Music Week
Dua Lipa’s latest single “Houdini” has garnered significant attention with 18,867,879 Spotify streams and 27m YouTube views. The song’s unique blend of disco and psychedelia presents a fresh sound for the artist. The campaign team emphasizes direct fan engagement and aims for long-term success rather than just immediate impact.
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NBCUniversal And Visa Partners To Send A Content Creator To Tahiti
NBCUniversal and Visa have launched “Tap into Tahiti,” a program to send a content creator to cover the Olympic surfing competition in Tahiti for NBCU’s coverage of the 2024 Paris Olympics. Creators can participate by posting content on TikTok using #TapIntoTahiti2024 and tagging @NBCOlympics. Visa will provide support for the selected creator.
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Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
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Vogue Singapore pushes print boundaries with audio edition
Vogue Singapore celebrates its third anniversary with a special collectable cover featuring embedded audio content. The collaboration with Spatial Labs allows readers to unlock an exclusive soundscape experience. The issue’s theme, “Voices”, showcases Southeast Asian talent and marks a milestone in print publishing.
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Snapchat Introduces New Tool for Advertiser and Creator Collab Campaigns
Snapchat is launching Creator Collab Campaigns to facilitate advertiser partnerships with content creators. The Creator Discovery API provides third-party partners with creator stats, while Creator Midroll Placement allows branded content within creator Stories. Additionally, a Paid Partnership tag and future features will enable seamless brand-creator collaborations on the platform.
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Can brands in APAC better embrace ESG to foster brand loyalty?
To engage a wider audience, brands should focus on purpose-driven communication and storytelling. Consumers are willing to pay more for sustainable products, and integrating ESG at every touchpoint can foster lasting brand loyalty. However, businesses must avoid greenwashing and prioritize authenticity in their ESG efforts.
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Disney and TikTok First-of-Its-Kind Content Hub Partnership for 100 Years
Disney is celebrating its 100th anniversary with a special interactive experience on TikTok, featuring videos, trivia, and “Character Cards.” The collaboration aims to engage fans with Disney’s diverse content, including films, TV shows, characters, and franchises. The partnership also includes curated playlists and opportunities for advertisers to reach audiences.
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How ‘Ahsoka’ is marketing to a whole new galaxy of Star Wars fans
The new Star Wars series, Ahsoka, debuted with extensive fan excitement. The character Ahsoka Tano, a beloved Jedi, is central to the series, creating marketing challenges. However, the series aims to attract new fans, particularly a younger audience, while maintaining the loyalty of existing ones. The goal is to expand the multi-generational appeal of the…
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Global phenom NewJeans drop #ImSuperShy dance challenge on Shorts
NewJeans released the “Super Shy” single and music video, introducing the #ImSuperShy challenge on YouTube Shorts. Fans are invited to join the global dance challenge by creating their own unique Shorts. The band has gained 3.8 million subscribers and 1.8 billion views on YouTube since their launch. Fans can anticipate surprises and the release of…
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Snapchat Celebrates 100 Years of Storytelling From Disney
Snapchat and Disney are teaming up for Disney100 at the 2023 Cannes Lions International Festival of Creativity, featuring an immersive AR exhibition. Using Snapchat’s AR technology, guests can engage with characters from Guardians of the Galaxy, Pixar’s Elemental, Avatar: The Way of Water, The Mandalorian, and Disney’s upcoming film Wish. Disney’s SVP Digital Marketing praised…
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TikTok Docuseries Celebrating the Incredible True Stories of Everyday Australians
TikTok Sparks Good is a docuseries highlighting inspiring success stories from TikTok creators and small businesses. The series features Ali Chebbani, known as Chebbo, Yasmin Brisbane, Dr. Karl, and Shelby Sherritt. These individuals have achieved remarkable success on TikTok and leveraged the platform to grow their businesses and reach a global audience.
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TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform.
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Australian Advertisers Flock to TikTok for Cyber Weekend Sales in 2022
Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key…
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How to Celebrate Earth Month with Disney
At Disney, we’re committed to taking meaningful action to support a healthier planet for future generations. By reducing our environmental footprint, investing in animal care and conservation, and telling stories that inspire action, we are continuing our longstanding work to ensure that people, plants, and animals have a healthy place to call home. These collective…
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TikTok Partnership with Commbank Matildas
TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for…
