Tag: b2b
-
LinkedIn introduces new offerings to help B2B marketers build “collective confidence” among the buyer group
B2B marketing leaders globally are optimistic about driving revenue in the year ahead despite tighter budgets. Relationships, brand building, and AI are key focus areas. New initiatives like the Wire Program for video ads and expanded AI capabilities in Accelerate aim to help marketers engage buyers more effectively. Research methodology involved surveying 2,000+ global B2B…
-
LinkedIn adds new offerings to help B2B marketers build “collective confidence” among the buyer group
B2B marketing leaders globally are optimistic about their ability to drive revenue in the year ahead despite challenges. They emphasize the importance of building relationships and ‘collective confidence’ among buyer groups. Marketers are also leveraging AI to improve productivity and engagement. New initiatives like the Wire Program and expanded AI capabilities in Accelerate aim to…
-
B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
-
LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow
Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
-
Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
