Tag: branded community
-
May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
-
Brands Watch What Happens When They’re Part of The Experience
Consumers today have unparalleled access to digital content, but the appeal of tangible experiences remains strong. NBCUniversal harnesses storytelling and cultural relevance to unite communities and fuel viral moments. Brands that align with these cultural touchpoints see significant benefits. In-person events like BravoCon and the Citi Summer Concert Series create lasting connections and impactful advertising…
-
Sony Launches its first ever Creators Conference
Sony announced the inaugural Sony Creators Conference at SIGGRAPH 2023, featuring technical talks and panel discussions highlighting the fusion of technology and creativity. Dr. Hiroaki Kitano expressed Sony’s commitment to empowering creators and advancing entertainment technology. The conference will showcase works from various creators within Sony, from gaming to film. Kitano will keynote at SIGGRAPH…
-
4 key takeaways from YouTube Creator Towns
The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit…
