Tag: social-media-marketing

• Taylor Swift’s marketing behind Fortnight’s release

  

  Taylor Swift and YouTube organized a global scavenger hunt to promote her new album, “THE TORTURED POETS DEPARTMENT.” Fans found QR codes in cities worldwide, leading to a clue discovered via YouTube Shorts. The #ForAFortnightChallenge asks fans to share 14 moments from their lives set to Swift’s new song “Fortnight (feat. Post Malone).”

  News & Media Releases

  March 20, 2024

  marketing

  australia, digital, marketing, music, social network, social-media-marketing, taylor swift, youtube

• TikTok Shop appoints VMLY&R in SEA

  

  eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on…

  News & Media Releases

  December 4, 2023

  platforms

  digital, gen z, marketing, platforms, singapore, social, social commerce, social networks, social-media-marketing, southeast asia, tiktok, tiktok-shop