Tag: apac
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The Walt Disney Company Asia Pacific Unveils New Star-Powered Korean & Japanese Originals for Disney+
The 2024 Disney APAC Content Showcase highlighted The Walt Disney Company’s creative prowess with exclusive previews of 2025-26 projects across major studios. Major announcements for Disney+ Originals featured top talent from Korea and Japan, showcasing the region’s storytelling strength. The success of prior series underlines the appeal of APAC content.
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com.
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Google, Meta lift AI stakes in Asia amid ChatGPT hype
Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective…
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Top social media platforms used by APAC marketers
Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise.
