Category: digital
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China’s Baidu claims its Ernie Bot beats ChatGPT on key tests as A.I. race heats up
Baidu’s Ernie 3.5 AI model has outperformed OpenAI’s ChatGPT and GPT 4 in Chinese language tests, according to reports. However, it lagged behind in English tests. The technology competition between U.S. and Chinese tech giants is intensifying as Baidu aims to lead the way. The Ernie Bot also features “plugins” for added functionality.
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Snapchat Celebrates 100 Years of Storytelling From Disney
Snapchat and Disney are teaming up for Disney100 at the 2023 Cannes Lions International Festival of Creativity, featuring an immersive AR exhibition. Using Snapchat’s AR technology, guests can engage with characters from Guardians of the Galaxy, Pixar’s Elemental, Avatar: The Way of Water, The Mandalorian, and Disney’s upcoming film Wish. Disney’s SVP Digital Marketing praised…
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TikTok Docuseries Celebrating the Incredible True Stories of Everyday Australians
TikTok Sparks Good is a docuseries highlighting inspiring success stories from TikTok creators and small businesses. The series features Ali Chebbani, known as Chebbo, Yasmin Brisbane, Dr. Karl, and Shelby Sherritt. These individuals have achieved remarkable success on TikTok and leveraged the platform to grow their businesses and reach a global audience.
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Social media habits in Southeast Asia
In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities.
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Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
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BBC Studios and Reality+ take Top Gear and Doctor Who to The Sandbox metaverse
BBC Studios partners with Reality+ to create a metaverse experience in The Sandbox, featuring brands like Top Gear and Doctor Who. This marks the BBC’s first foray into the metaverse, allowing fans to engage with immersive content and BBC events. The collaboration aims to explore new ways of experiencing entertainment and expand the brand into…
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Warner Bros. Discovery’s Enhanced Streaming Platform Max Launches Today
Max, the enhanced streaming service from Warner Bros. Discovery, launches today in the U.S. with 35,000 hours of content, including HBO Max’s program and movies, Discovery’s real-life entertainment, and new Max Originals. It offers a personalized experience, 4K HDR viewing, a kids-friendly profile, and over 40 new titles and seasons monthly.
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CNN launches new FAST channel in Europe
CNN has launched CNN Fast, a free ad-supported streaming television channel featuring short-form videos of international stories. The channel, available in several European countries, aims to attract younger audiences with swift, informative clips. With a focus on diversifying content delivery, CNN Fast provides new advertising opportunities and aims to reach wider demographics.
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YouTube: Highlights from Brandcast 2023
YouTube shared exciting updates including partnerships with NFL, Hershey, and AI innovations. There’s a growing creator universe and increased viewership on connected TVs. Advertisers can now use 30-second non-skippable ads on YouTube Select for CTV and new Pause experiences. YouTube is the new home for NFL content, offering new original programming and marketing opportunities. Google…
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Meta and BMW: Taking AR and VR Experiences on the Road
Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses…
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Meta Expanding Ads on Reels
Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing…
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TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform.
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Australia: TikTok’s Independent third-party assessment of social media data collection practices
TikTok AUNZ commissioned Professor Nigel Phair to conduct an independent report on data collection and privacy practices. The findings are summarized in a table and can be viewed in the full report and accompanying technical analysis of social media platforms.
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Meta sees more ad spending from China in Q1
Meta, the parent company of Facebook, reported strong quarterly results with its first year-over-year revenue growth in 12 months, driven by robust ad spending in China. The company’s total revenue reached $28.6 billion, a 3% increase, mainly from advertising. Despite a 24% drop in net income due to investments, Meta’s shares rose over 10% in…
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Google, Meta lift AI stakes in Asia amid ChatGPT hype
Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective…
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Peacock Partnership with Meta Quest: Stream Current Movies, Hit TV Shows and Live Sports in VR
Peacock is now available on Meta Quest 2 and Meta Quest Pro, offering movies, TV shows, and sports in virtual reality. Subscribers can enjoy multitasking, access to 90,000+ hours of content, and upcoming shows like Bel Air and Cocaine Bear. Eligible Meta Quest users in the US can enjoy limited-time offers for Peacock Premium. (Words:…
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Australian Advertisers Flock to TikTok for Cyber Weekend Sales in 2022
Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key…
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Top social media platforms used by APAC marketers
Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise.
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How to Celebrate Earth Month with Disney
At Disney, we’re committed to taking meaningful action to support a healthier planet for future generations. By reducing our environmental footprint, investing in animal care and conservation, and telling stories that inspire action, we are continuing our longstanding work to ensure that people, plants, and animals have a healthy place to call home. These collective…
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TikTok Shop Announces New Feature, ‘Shopping Center’ to Simplify Consumer Shopping Experience
TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in…
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TikTok Partners with Mercedes-Benz
TikTok partners with Mercedes-Benz to integrate the app into the new E-Class, providing tailored entertainment for drivers and passengers. Safety measures restrict usage while the vehicle is in motion. The app can be accessed from the touch-activated home screen, offering a new way to experience TikTok while on the go.
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TikTok TV is now available in Asia
TikTok brings joy and creativity to over a billion users. The new TikTok TV app expands this experience to larger screens, making it easy to watch curated content from ‘For You’ and ‘Following’ feeds. With a focus on positive and creative expression, TikTok aims to inspire and bring joy to more living rooms.
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TikTok Partnership with Commbank Matildas
TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for…
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World Cup wins 2022 in record breaking year for BBC iPlayer
BBC iPlayer has had a record-breaking year, reaching 7 billion streams for the first time, with a 9% increase from 2021. The World Cup was a massive hit, streamed 92 million times. Peaky Blinders was the top episode, and sporting events and new dramas also attracted huge audiences. The director anticipates continued growth for 2023.…
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Super Bowl AdBlitz: YouTube is where the fans are
Fans are preparing for the upcoming Super Bowl LVII by turning to YouTube for highlights, music, recipes, and predictions. AdBlitz offers a central hub for watching and sharing major ads, reflecting the shift from linear TV to streaming. Brands like Hyundai find success with digital-first campaigns, reaching millions of viewers. YouTube’s AdBlitz is the go-to…
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Paramount’s Growth-Fueling Partnerships with Delta
The new deal with Delta is another example of Paramount Streaming’s transformational partnerships, explains Jeff Shultz, chief strategy officer and chief business development officer of Paramount Streaming.
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Midnight Continues Breaking Records Around The World
Taylor Swift’s tenth studio album, “Midnights,” has made history with over 6 million album equivalent units sold worldwide, including 3 million in the U.S. Within eight weeks, it achieved numerous milestones, such as topping charts, breaking streaming records, and receiving critical acclaim. Additionally, Swift has garnered numerous awards and nominations for her achievements in 2022,…
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WMX by Warner Music Bring FAST Channel Offering to Roku
WMX Pop, WMX Rock, and WMX Hip-Hop are now available exclusively on The Roku Channel Content including music videos, concerts, and WMX original programming to be featured on the all-new FAST channels WMX, the next-generation artist services, media & creative content division of Warner Music Group (NASDAQ: WMG), today announced that it has partnered with…
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Pluto TV’s Global Market Play
Pluto TV’s ad-supported service has rapidly expanded globally, reaching over 35 markets in just four years. With 72M MAUs, it focuses on content, distribution, and monetization. Successful channels include crime, drama, comedy, and Paramount’s library. It prioritizes local content, partnerships, and diversifying audiences as continued growth and revenue success.
