Tag: marketing
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TikTok Launches New In-App Experience Celebrating Jimin of BTS’ Second Solo Album, MUSE
TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence.
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Tomorrowland event to go live on YouTube
YouTube is bringing Tomorrowland’s 20th anniversary festival to screens worldwide, featuring top electronic music acts. The Main Stage and Freedom Stage line-ups will stream 24/7 on YouTube, with interviews and behind-the-scenes content. A Yoodle celebrating the DJ Livestreaming community will launch on July 19. Join the global dance party on July 19-21 and 26-28.
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BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival
BBC Studios will launch a free listening experience at Theakston Old Peculiar Crime Festival in July, featuring four popular BBC audiobooks. The festival, known for showcasing crime and thriller fiction, will host an interactive experience allowing visitors to listen to extracts from audiobooks like ‘Sherlock Holmes’ and ‘Winnie-The-Pooh’. Jan Paterson, Director of Books and Audiobooks…
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Spotify, AEG, and Sabrina Carpenter Team Up to Give Fans Exclusive Ticket Access To Her Upcoming Tour
Sabrina Carpenter is making waves, with her hit songs “Please Please Please” and “Espresso” topping Spotify’s charts. Her album “Short N’ Sweet” is due to be released on August 23, followed by a tour starting on September 23 in Columbus. Spotify is offering exclusive ticket access to top fans and launching an official Sabrina on…
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Billie Eilish and Spotify Bring the Mysterious Universe of ‘HIT ME HARD AND SOFT’ To Seoul
Spotify and Billie Eilish brought an immersive listening experience of her third studio album, “HIT ME HARD AND SOFT,” to U.K. and now Seoul, South Korea. The event allows fans to immerse themselves in Billie’s latest musical journey through her album art and tracks. This marks Billie’s first full-length album in three years, with Spotify…
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#ForYourPride: Celebrating TikTok’s Visionary LGBTQIA+ Community
TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community.
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‘Moana 2’ Sets a Record as Disney’s Biggest Animated Trailer Launch in History
The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed…
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
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New iPad Commercial Sparks Controversy
Apple’s controversial iPad Pro commercial, titled “Crush!”, depicts traditional creative tools being crushed by a hydraulic press, leaving only the iPad. The ad has sparked outrage, with critics calling it “dystopian” and “ghoulish”. Apple apologized and withdrew the ad due to the backlash. The company acknowledged missing the mark with the video.
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Bridgerton’ in Bowral: a Launch Campaign that truly Reminisces on the Romance That Was
The weeklong Bridgerton in Bowral event in New South Wales celebrated the upcoming season of the Shondaland series with regency-themed activities and exclusive previews. Fans enjoyed a garden party, special screenings, and unique experiences, contributing to a significant boost in local businesses and tourism.
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BBC Studios launches first-ever BBC brand campaign outside the U.K
BBC Studios has launched its first global brand campaign, “Made to make you think,” in partnership with R/GA. The campaign aims to promote BBC.com and the BBC app worldwide, emphasizing the BBC’s value of impartiality and diverse storytelling. This effort supports the BBC’s expansion in North America, including new digital experiences and content offerings.
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
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Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide
“3 Body Problem,” produced by David Benioff, D. B. Weiss, and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in four days. On March 25, Netflix sparked global discussion with a recreation of a pivotal scene, “Judgement Day,” reaching 30+ countries and notable landmarks.
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Digital Market Index – Q1 2024
Discover the latest trends of the quarter across mobile apps and digital advertising. Sensor Tower’s Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.
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#FilmTok Arrives in Singapore for the 96th Oscars
TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events.
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‘Avatar Renewed for Two More Seasons as Social Fandom Heats Up from the Franchise’s Marketing Strategy
Avatar: The Last Airbender’s live-action revival, following Aang’s journey to master the elements, has gained massive global popularity, securing 41.1M views in 11 days and topping charts in 76 countries. The promotional campaign utilized platforms like TikTok and YouTube, engaging fans worldwide. With two more seasons confirmed, the Avatar State is thriving.
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Cartier Celebrates 100 Years of The Trinity Collection on Snapchat
Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience.
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Winners from the 2024 TikTok Australia Ad Awards
The inaugural TikTok Ad Awards in Australia celebrated creative and impactful campaigns, recognizing standout brands and agencies. Winners included Nike, Hismile, Wavemaker, and TBWA Sydney. Notable mentions went to L’Oréal and Canva’s Alex Lee. The event also introduced the ‘What’s Next 2024 Trend Report’
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Marvel Studios’ ‘Deadpool & Wolverine’ Trailer Smashes Record for Most Views of All Time
The highly anticipated trailer for Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds and Hugh Jackman, set a new record with 365 million views in 24 hours, making it the most viewed movie trailer of all time. The film opens in U.S. & Canadian theaters on July 26 and will be available…
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Top 7 Social Media Trends in Asia in 2024
Contenting marketing via social is flourishing, offering enormous potential for brands. The region’s heavy internet usage drives opportunities for TikTok marketing, social commerce, social audio content, micro-influencer marketing, branded content, user-generated content, and short video content. Here are 7 ways to stay ahead and make an impact.
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Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet
Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to…
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Popeyes SG cranks up the heat with new speed dating series
Popeyes Singapore launches a speed dating show titled “Spice up that Love” to promote its Smoky Sriracha Chicken line. The show includes dates and conversation prompts related to the menu. Participants engage on TikTok and Instagram, and the brand previously offered a “Chicken Hotline” for free chicken nuggets.
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NBCUniversal And Visa Partners To Send A Content Creator To Tahiti
NBCUniversal and Visa have launched “Tap into Tahiti,” a program to send a content creator to cover the Olympic surfing competition in Tahiti for NBCU’s coverage of the 2024 Paris Olympics. Creators can participate by posting content on TikTok using #TapIntoTahiti2024 and tagging @NBCOlympics. Visa will provide support for the selected creator.
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Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
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Vogue Singapore pushes print boundaries with audio edition
Vogue Singapore celebrates its third anniversary with a special collectable cover featuring embedded audio content. The collaboration with Spatial Labs allows readers to unlock an exclusive soundscape experience. The issue’s theme, “Voices”, showcases Southeast Asian talent and marks a milestone in print publishing.
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Can brands in APAC better embrace ESG to foster brand loyalty?
To engage a wider audience, brands should focus on purpose-driven communication and storytelling. Consumers are willing to pay more for sustainable products, and integrating ESG at every touchpoint can foster lasting brand loyalty. However, businesses must avoid greenwashing and prioritize authenticity in their ESG efforts.
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LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow
Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
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How ‘Ahsoka’ is marketing to a whole new galaxy of Star Wars fans
The new Star Wars series, Ahsoka, debuted with extensive fan excitement. The character Ahsoka Tano, a beloved Jedi, is central to the series, creating marketing challenges. However, the series aims to attract new fans, particularly a younger audience, while maintaining the loyalty of existing ones. The goal is to expand the multi-generational appeal of the…
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Snapchat Celebrates 100 Years of Storytelling From Disney
Snapchat and Disney are teaming up for Disney100 at the 2023 Cannes Lions International Festival of Creativity, featuring an immersive AR exhibition. Using Snapchat’s AR technology, guests can engage with characters from Guardians of the Galaxy, Pixar’s Elemental, Avatar: The Way of Water, The Mandalorian, and Disney’s upcoming film Wish. Disney’s SVP Digital Marketing praised…
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TikTok Docuseries Celebrating the Incredible True Stories of Everyday Australians
TikTok Sparks Good is a docuseries highlighting inspiring success stories from TikTok creators and small businesses. The series features Ali Chebbani, known as Chebbo, Yasmin Brisbane, Dr. Karl, and Shelby Sherritt. These individuals have achieved remarkable success on TikTok and leveraged the platform to grow their businesses and reach a global audience.
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Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
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TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform.
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Australian Advertisers Flock to TikTok for Cyber Weekend Sales in 2022
Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key…
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How to Celebrate Earth Month with Disney
At Disney, we’re committed to taking meaningful action to support a healthier planet for future generations. By reducing our environmental footprint, investing in animal care and conservation, and telling stories that inspire action, we are continuing our longstanding work to ensure that people, plants, and animals have a healthy place to call home. These collective…
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TikTok Partnership with Commbank Matildas
TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for…
