Category: digital
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AB InBev and Netflix Announce Global Brand Partnership
AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide.
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HBO Max Continues Global Expansion, Launching In 14 New Markets In APAC On October
HBO Max will launch direct-to-consumer in new Asia Pacific markets, featuring popular titles like “Harry Potter” and “House of the Dragon.” New series “IT: Welcome to Derry” premieres on October. The platform offers customizable profiles, parental controls, and a user-friendly interface for an enhanced streaming experience.
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Gloom Goes Global as ‘Wednesday’s’ “The Doom Tour” Hits Five Continents for Season 2
The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity.
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Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics.
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Amazon Ads and Netflix Partner to Offer Programmatic Buying on Netflix’s Ads Plan
Amazon Ads and Netflix announced a partnership on September 10, 2025, enabling advertisers using Amazon DSP access to Netflix’s premium ad inventory in multiple countries starting Q4 2025. This integration aims to simplify TV planning for brands and enhance advertisers’ capabilities to connect with Netflix’s engaged audience.
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Meta Executive to Join Paramount as Chief Product Officer
Dane Glasgow, a seasoned technology executive formerly at Facebook, will join Paramount as Chief Product Officer. He will oversee product vision and strategy, focusing on innovation in digital platforms and immersive storytelling. His appointment signals Paramount’s commitment to tech-driven entertainment, aiming to shape the future through advanced technologies.
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‘Law & Order’ FAST Channel Launches in the U.S.
NBCUniversal and Wolf Entertainment have launched the dedicated FAST channel for the iconic series Law & Order in the U.S., marking a first for the genre. Seasons 5-10 are now available on various platforms, coinciding with the show’s 25th season. The initiative aims to broaden the series’ audience.
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TikTok Presents Ed Sheeran’s Play as Social Campaign
TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his…
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TikTok Reveals the Songs of the Summer 2025
Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer.
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TikTok and Fandango team up to launch movie ticketing integration, powered by TikTok Spotlight
TikTok and Fandango have launched a partnership allowing users to purchase movie tickets directly within the TikTok app, starting with Disney’s TRON: Ares. This integration streamlines the process from movie discovery to ticket purchase, enhancing user engagement in the FilmTok community. It aims to create a seamless experience for movie fans.
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Sabrina Carpenter’s Exclusive Man’s Best Friend Experience Lands on TikTok
TikTok is launching an interactive experience featuring Sabrina Carpenter to celebrate her album “Man’s Best Friend.” Fans can unlock exclusive profile frames, a sticker dress-up game, and access to her music by completing tasks. The campaign encourages engagement through commenting and sharing, highlighting Sabrina’s significant TikTok presence.
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Meta Forms Strategic Partnership With Reliance Industries To Build Llama-based Enterprise AI Solutions
Mark Zuckerberg announced a strategic joint venture between Meta and Reliance Industries to develop enterprise AI solutions based on Meta’s Llama models for Indian businesses. This partnership aims to democratize AI, enhance digital infrastructure, and foster innovation, particularly benefiting small and medium-sized enterprises by providing tailored, cost-effective AI applications.
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ESPN Direct-to-Consumer: What You Need to Know
ESPN has launched a direct-to-consumer streaming service that offers fans access to its full suite of networks, including 47,000 live events and exclusive content, via an enhanced ESPN app. The service includes flexible subscription options, personalized features, and improvements like Verts and StreamCenter, enhancing the overall viewing experience for sports enthusiasts.
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Netflix Teams Up with Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to Launch a Major Global Campaign
Netflix is collaborating with the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to promote travel to Korea, targeting audiences in 22 countries. The campaign, driven by the popularity of Korean content, includes commercials, marketing, and immersive events, coinciding with Squid Game’s final season and a special K-zombie commercial in August.
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Netflix Unveils New TV Experiences Featuring Enhanced Design, Responsive Recommendations and a New Way to Search
Netflix is unveiling a revamped TV experience designed for easier navigation and enhanced discovery of content. Key features include prominent shortcuts, better real-time recommendations, and a modern design. The mobile app will also incorporate Generative AI for more intuitive searches. The updates aim to elevate user engagement with Netflix’s offerings.
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What We Watched the Second Half of 2024
Netflix’s Engagement Report for July to December 2024 reveals that members watched over 94 billion hours, a 5% increase from the previous year. Notable highlights include “Squid Game S2” as the most-viewed series and a significant portion of viewing from non-English titles, indicating diverse audience preferences.
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Warner Bros. Discovery To Launch Max Streaming Service In Australia On March 31
Max, Warner Bros. Discovery’s streaming service, will launch in Australia on March 31, 2025, offering HBO Originals, Max Originals, and popular series like “Friends” and “The Last of Us.” Foxtel subscribers will access Max at no extra cost, with various subscription tiers available. Details on content and pricing will follow.
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BBC Studios to make podcasts available to international audiences via BBC.com and the BBC App
The BBC has launched a new audio section on its website and app, enhancing access to its extensive podcasts for international audiences. This integrated experience combines award-winning audio content with journalism, providing deeper context on important topics. Starting Spring 2025, BBC Sounds will exclusively serve UK users as the service ends for international listeners.
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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Netflix Introducing the Season Download Button: Get Caught Up on the Go With Just One Tap
Netflix announces a new Season Download button for iPhone and iPad users, allowing for the one-tap download of all episodes in a season, a feature previously available to Android users. This enhancement simplifies offline viewing for popular shows, ensuring users can easily manage their downloads before traveling.
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CNBC & NBCUniversal at the 2025 World Economic Forum in Davos
CNBC anchors and reporters covered the World Economic Forum in Davos, engaging with global leaders on topics like AI, tariffs, and geopolitical issues. They hosted live broadcasts, panel discussions, and interviews with notable figures like David Beckham and CEOs from major corporations, emphasizing key themes of collaboration and the global economic outlook.
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Sony Pictures Entertainment’s RIDEVU In-Car Entertainment Service to feature fully immersive IMAX Enhanced® Films starting in Mercedes-Benz vehicles
RIDEVU, an in-car entertainment service, will launch at CES 2025 on January 7, showcasing IMAX Enhanced movies in Mercedes-Benz vehicles. The platform offers a vast library, immersive audio, and multi-screen functionality for passengers. This collaboration between Sony, IMAX, and DTS aims to redefine in-car entertainment experiences for consumers.
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At Global Tech & Data Showcase, Disney Advertising Charts the Future of Transformative Innovation
Disney’s Global Tech & Data Showcase highlighted the company’s advancements in advertising technology, announcing 157 million monthly users across its streaming platforms. Key innovations include Disney Compass, a data platform for easier campaign activation, and the Disney Select AI Engine for audience targeting. The event underscores Disney’s commitment to enhancing brand connections through technology and…
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Sony Exhibits at CES® 2025 with Creative ENtertainment Vision Initiative
Sony Group Corporation showcased its “Creative Entertainment Vision” at CES® 2025, highlighting long-term goals and initiatives to enhance content IP value. Key announcements included new technologies for creative freedom, anime projects, and collaborations in gaming and sports entertainment. The press event emphasized co-creation and innovation, aiming to inspire imagination.
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution For the Premium Video Category
Comcast has announced Universal Ads, a new platform aimed at simplifying TV advertising for marketers of all sizes. Launching in Q1, it enables advertisers to purchase scalable video ad campaigns directly from major media companies, using advanced technology. This initiative aims to enhance access to premium content and foster direct transactions in the video advertising…
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Fubo And Disney’s Hulu + Live TV Virtual MVPD Businesses To Combine
Disney is set to merge its Hulu + Live TV with Fubo, acquiring a 70% stake in the new publicly traded company. This combination is expected to enhance programming choices for consumers, who will still access both services separately. With over 6.2 million subscribers, synergies and improved offerings are anticipated post-transaction.
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‘Squid Game’ Season 2 Smashes Top 10 Records as Millions Worldwide Take Part in Fan Activations and Experiences
Squid Game Season 2 achieved immense success with 68 million views during its debut week, ranking #1 in 92 countries. The promotion included global fan events and an accompanying multiplayer game. The series has significantly impacted pop culture, leading to new merchandise and immersive experiences, with a third season set for 2025.
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Netflix Making the ‘Squid Game: Unleashed’ Mobile Game Free For Everyone
Netflix will offer its new party royale game, Squid Game: Unleashed, to everyone for a limited time, launching on December 17 without ads or in-app purchases. The game allows players to engage in iconic challenges from the series. Additionally, Season 2 of Squid Game premieres on December 26, 2023.
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Samsung Partners with Universal Pictures on Exclusive Music Frame WICKED Edition
Samsung and Universal Pictures introduce the Music Frame WICKED Edition, a customizable wireless speaker that offers surround sound and acts as a picture frame. This limited-edition product enhances the experience of the film’s soundtrack and features exclusive photo cards and themed packaging. It is currently available online for $299.99.
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Game On: ESPN on Disney+ Launches Today
Disney+ has launched a new ESPN tile, integrating ESPN+ streaming with its existing content, allowing subscribers to access sports, entertainment, and family programming in one app. Bundle subscribers can enjoy 5,000 live events in the first 90 days. Standalone users will have access to select sports and popular shows from Hulu.
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Sony Pictures Television Launches ‘JEOPARDY!’ Bar League: Bringing America’s Favorite Quiz Show® to Local Bars Nationwide
Sony Pictures Television announced the launch of JEOPARDY! Bar League, a live team-based trivia experience to celebrate JEOPARDY!’s 60th birthday. Set to roll out nationally in 2025, the event combines game show excitement with bar trivia culture, using interactive technology for real-time participation. Winners may qualify for the televised game show.
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BBC Studios launches BBC Kids with new partners flydubai
BBC Studios and flydubai have announced a partnership to introduce a BBC Kids section in their inflight entertainment from December 1, 2024. This initiative aims to provide high-quality programming for children, featuring popular shows like Hey Duggee and Bluey, enhancing the inflight experience for families on flydubai flights.
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Top 10 Week of Nov. 18: ‘The Merry Gentlemen’ and ‘A Man on the Inside’ Take the Top Spots
The latest viewing trends reveal holiday rom-coms dominated the English Films List, with The Merry Gentlemen leading at 14.7M views. A Man on the Inside topped the English TV List at 6.9M views. The Non-English Lists welcomed The Cage and GTMAX, with notable entries across genres, showcasing significant audience engagement.
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Netflix Now Available Through Naver Plus Membership in Korea
Netflix has partnered with Naver to offer its films, series, games, and live events through Naver Plus memberships, providing access to benefits equivalent to the Standard with ads plan. The collaboration enhances member experiences with diverse content, including new series and live sports, while attracting millions of new subscribers globally.
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Top 10 Week of Nov. 11: ‘Jake Paul vs. Mike Tyson’ Has Knockout Debut; ‘Hot Frosty’ Heats Up at #1
Jake Paul and Mike Tyson’s historic boxing match broke records, garnering over 108 million global viewers, making it the most-streamed sporting event ever. The event featured Katie Taylor defending her title, further marking significant viewership milestones. Netflix’s latest offerings, including rom-coms and returning series, also saw impressive audience engagement.
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Max Is Now Available To Stream In Southeast Asia, Taiwan And Hong Kong
Max, the streaming service from Warner Bros. Discovery, launches in Asia Pacific, offering access to HBO, Harry Potter, DC Universe, and more. Subscribers can enjoy popular series, new premieres, and blockbuster films. Max aims for consumer-centric features, personalization, and various subscription plans to cater to diverse viewing preferences in the region.
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The Year of Peacock
In 2024, Peacock has emerged as a leading streaming platform, showcasing live events, exclusive sports, and popular series. Key highlights include record viewership for the NFL Wild Card game, Olympic coverage, and Emmy wins for shows like The Traitors. Anticipated future content promises continued growth and engagement.
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Top 10 Week of Nov. 4: ‘Countdown: Paul vs. Tyson’ Enters the Ring; ‘Meet Me Next Christmas’ Unwraps #1
Fans eagerly anticipate the Jake Paul vs. Mike Tyson fight, supported by the documentary Countdown, while Outer Banks tops the English TV List. Meet Me Next Christmas leads English Films. Hit thrillers dominate rankings, and strong performances from documentaries highlight the week. Notable international titles also appear on various lists.
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Netflix Celebrates Two Years of Advertising
Netflix’s advertising business, celebrating two years of growth, now has 70 million monthly users, with over 50% of new sign-ups opting for ad-supported plans. Successful partnerships include NFL live games with FanDuel and Verizon, while innovative ad measurement and in-house technology enhance advertiser engagement. Exciting content is set for 2024.
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Top 10 Week of Oct. 28: ‘Don’t Move’ Claims #1 for a Second Week; ‘Beauty in Black’ Rises to #1
Tyler Perry’s “Beauty in Black” topped the English TV List with 8.7M views, while “Don’t Move” led the English Films List with 28M views. Other notable entries included “The Diplomat” and international titles like “Go Ahead Brother” from Poland. Documentaries also performed well, showcasing diverse storytelling across platforms.
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Disney+ Officially Roll Out The Top 10 FIXTURE on the Home Screen In The U.S. Market, Featuring Popular Films and Series
Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings.
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Top 10 Week of Oct. 21: ‘The Lincoln Lawyer’ Courts the Top Spot; ‘Don’t Move’ Debuts at #1
This week, Kelsey Asbille’s Don’t Move topped the English Films List with 20.2M views, while Anna Kendrick’s Woman of the Hour followed closely with 13.2M. On the English TV List, The Lincoln Lawyer Season 3 led with 8.5M views. The Non-English category saw Family Pack debut at #1 with 17.5M views.
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Top 10 Week of Oct. 14: ‘Outer Banks’ Strikes Gold for Second Week, ‘Lonely Planet’ Rises to #1
Outer Banks Season 4, Part 1 remains popular, topping the English TV List for a second week with 8.8M views. The return of Poguelandia adds excitement before Part 2’s release. Age-gap romances gain traction, with Lonely Planet leading films. True crime stories thrive, including Woman of the Hour and the Menendez brothers’ saga.
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Top 10 Week of Oct. 7: ‘Outer Banks’ and ‘The Menendez Brothers’ Debut at #1
Outer Banks Season 4 Part 1 debuted at #1 with 15.5M views, while Nobody Wants This followed at #2. Two Menendez brothers productions ranked highly: a documentary reached #1 and a drama #3. Romance captured attention with several films and series, while Korean productions also performed strongly across lists.
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NBCU News Group is the #1 Digital News Organization in Q3 2024
In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories.
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Top 10 Week of Sept. 30: ‘Nobody Wants This’ Rises to #1, ‘Monsters: The Lyle and Erik Menendez Story’ Claims #2
Erin Foster’s romantic comedy Nobody Wants This became a hit, reaching #1 on the English TV List with 15.9M views. Meanwhile, the true-crime drama Monsters: The Lyle and Erik Menendez Story held #2 with 13.1M views, prompting renewed interest in the case. Dystopian thriller The Platform 2 also debuted strongly on the Non-English Films List.
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Warner Bros. Games Launches LEGO Harry Potter Collection for PlayStation 5, Xbox Series X|S and PC
Warner Bros. Games, TT Games, and LEGO Group announced the digital release of the LEGO Harry Potter Collection for PlayStation 5, Xbox Series X|S, and PC, combining LEGO Harry Potter: Years 1-4 and Years 5-7 with DLC packs for $39.99. Enhanced graphics and performance features are included, with upgrade offers available until November 6, 2024.
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Four New Streams To Be Made Availble On Disney+ Launching In The US Market
Disney+ has introduced “Streams,” a new feature offering continuous, themed programming without the need for title selection. The latest addition includes four seasonal Streams: Hallowstream, Hits & Heroes, Throwbacks, and Real Life, aimed at enhancing viewer engagement. Initially available only in the U.S., the service meets various content ratings and parental controls.
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Top 10 Week of Sept. 23: ‘Monsters: The Lyle and Erik Menendez Story’ Holds On to #1; ‘Nobody Wants This’ Debuts at #2
This weekend, Kristen Bell and Adam Brody’s rom-com, Nobody Wants This, debuted at #2 on the English TV List with 10.3M views, generating excitement among fans. Ryan Murphy’s true-crime series, Monsters: The Lyle and Erik Menendez Story, remained at #1 with 19.5M views, while culinary and action competitions dominated other lists.
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‘Inside Out 2’ Is the No. 1 Film Premiere on Disney+ in 2024, Driving 30.5 Million Views Globally in 5 Days
Disney and Pixar’s Inside Out 2 has set multiple records post its theatrical release, becoming the highest-grossing animated film ever. Its Disney+ debut reached 30.5 million views, and it remains the top film premiere on the platform. The film, centered on teenage Riley’s new Emotions, quickly crossed $1 billion globally.
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X’s First Transparency Report Since Elon Musk’s Takeover Is Finally Here
In the first half of 2024, X received 67 million reports of hateful conduct, acting on over 2,000 accounts. The inaugural transparency report post-Elon Musk’s acquisition of Twitter highlights discrepancies in reporting methods. As policies evolved, actions on abusive content decreased, raising concerns over reduced staff capacity affecting enforcement and transparency.
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Top 10 Week of Sept. 16: ‘Monsters: The Lyle and Erik Menendez Story’ Debuts at #1; ‘Uglies’ Rises to #1
Ryan Murphy and Ian Brennan’s drama Monsters: The Lyle and Erik Menendez Story debuted at #1 in views. Women-led stories dominated lists, with Uglies taking top English Films. Culinary Class Wars and multiple successful shows highlighted international successes. Action films like Rebel Ridge and Officer Black Belt also performed well this week.
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LG smart TVs have started displaying ads when idle
LG’s smart TVs now display full-screen ads while in idle mode, including on OLED models like the G4. These ads promote both LG products and unrelated third-party brands. Users can disable them via settings. LG plans to expand its advertising across the webOS platform on numerous devices in the coming years.
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Netflix Top 10 Week of Sept. 9: ‘The Perfect Couple’ and ‘Rebel Ridge’ Hold On to the Top Spots
Jeremy Saulnier’s thriller Rebel Ridge topped the week with 38.6M views. The Perfect Couple dominated the English TV List at 21.9M views, followed by Emily in Paris with 11.5M views. The adaptation Uglies debuted second in films with 20.8M views. Several new entries also emerged across Non-English lists, showcasing varied genres.
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Netflix Top 10 Week of Sept. 2: ‘The Perfect Couple’ and ‘Rebel Ridge’ Claim #1 Spots
The Perfect Couple topped the English TV List with 20.3M views, while Rebel Ridge led the English Films List at 31.2M views. Notable entries include The Deliverance and KAOS. Comedies and documentaries also performed well, with (Un)lucky Sisters claiming the top spot on the Non-English Films List, showcasing diverse viewer preferences.
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Kia Ora New Zealand: 1.5 Million Kiwis Are Snapping
Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features.
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ESPN Launches ‘Where to Watch’ to Help Sports Fans Find Their Favorite Games
ESPN’s Where to Watch, available on the ESPN App and ESPN.com, simplifies sports fans’ viewing experiences by providing easy access to sports events across various networks and platforms. The user-friendly interface allows fans to find and plan their viewing of favorite teams and sports. The initiative aims to enhance fan experience and reinforce ESPN’s digital…
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Netflix Top 10 Week of Aug. 26: ‘Incoming’ and ‘Worst Ex Ever’ Land the #1 Spots
The raunchy teen comedy Incoming ruled the school and the English Films List, claiming the top spot with 16.9M views, making it the most-watched title of the week. Glenn Close was trending all weekend for her stunning performance in Lee Daniels’ horror thriller The Deliverance, which debuted in third place with 14.5M views. Returning to…
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BBC Studios partners with Delta Air Lines to bring live 24-7 BBC News Channel to its domestic aircraft fleet
BBC Studios and Delta Air Lines have teamed up to bring the live BBC News channel to passengers traveling on Delta’s domestic aircraft. This collaboration expands access to high-quality programming and real-time news coverage for Delta’s U.S.-bound travelers. The BBC’s commitment to impartial, 24-7 news coverage will now reach a wider audience through this partnership.
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Spotify Collaborates With Crunchyroll to Launch the Sounds of Anime
Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music.
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Netflix Top 10 Week of Aug. 19: ‘The Union’ and ‘Emily in Paris’ Hold On to Top Spots
Two screen legends, Halle Berry and Mark Wahlberg, continue to dominate the English Films List with “The Union,” reaching #1 in 83 countries and the Top 10 in 93. Meanwhile, “Emily in Paris” maintains its top spot on the English TV List. Documentaries and international titles also make their mark on the lists.
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Mark Zuckerberg and Daniel Ek on Why Market Like Europe Should Embrace Open-Source AI
Spotify and Meta CEOs promote open-source AI to drive global progress and economic opportunity. They advocate for clearer regulations in Europe to capitalize on AI’s potential, emphasizing the need for a level playing field and access to the latest AI technology. They warn that complex regulations could hinder Europe’s competitiveness and innovation.
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Sony’s Development of Blockchain “Soneium™”
Sony Block Solution Labs has developed “Soneium”, a blockchain infrastructure for Web3, aiming to decentralize online power. They plan to make the network public and create new services using Sony Group’s businesses and IP. Soneium will support Web3 applications, NFT marketplaces, and new services for creators while providing tools for developers and a testnet for…
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TikTok ‘s ‘Short ‘N Sweet’ In-App Experience Has Gone Live To Celebrate Sabrina Carpenter’s New Album
TikTok introduces #ShortNSweet, dedicated to Sabrina Carpenter’s album. Fans can access exclusive content, effects, and be featured in the Fan Spotlight carousel by completing interactive tasks and using specific hashtags. Sabrina’s success on TikTok includes a massive following, chart-topping hits, and influential presence. Newcomers can join the experience by downloading the app.
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Netflix Top 10 Week of Aug. 12: ‘The Union’ and ‘Emily in Paris’ Debut at #1; ‘Under Paris’ Moves Up on Most Popular
Halle Berry and Mark Wahlberg’s new action comedy, “The Union,” debuted at #1 on the English Films List with 33.1M views, while Emily in Paris Part 1 topped the English TV List with 19.9M views. Love is Blind UK and Korean series, “Romance in the House,” also gained popularity. Meanwhile, “Mission: Cross” remained the top…
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Rotten Tomatoes Unveils New “Rotten Tomatoes Verified Hot” Audience Badge
Rotten Tomatoes introduced the “Rotten Tomatoes Verified Hot” Audience badge, awarding it to films with a Verified Audience Score of 90% or higher on the Popcornmeter. The badge complements the “Certified Fresh” Tomatometer badge for highly-reviewed films by professional critics aimed to provide more information to fans.
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YouTube Expanding Partnership With Shopify – more merchants and products for content creators to tag in their shopping content.
In 2023, YouTube saw a significant increase in viewership for shopping-related videos, prompting the expansion of their partnership with Shopify. This collaboration allows eligible Shopify merchants to join the YouTube Shopping affiliate program, enabling them to showcase products through creators’ videos. Additionally, a new Chrome extension for U.S. creators facilitates product tagging and potential earnings…
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Netflix Closes Successful Upfront and Expands Advertiser Capabilities
Netflix’s second year of Upfront negotiations resulted in a 150% increase in ad sales commitments compared to 2023. The streaming giant also announced new ways for advertisers to buy, leverage insights, and measure impact, including expanded buying capabilities and new measurement partnerships.
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Sony Launches FavoriteSpace™, a New Service to Energize Sports Fan Communities
Sony Group Corporation has launched FavoriteSpace™, a new service for sports fans. The FavoriteSpace app offers virtual spaces where users can interact with content from their favorite sports teams, starting with Manchester City Football Club. Through avatars, fans can enjoy immersive experiences and connect with fellow enthusiasts globally. The service aims to enhance fan engagement…
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New Google-Netflix Partnership Allows ‘Emily in Paris’ Fans to Lens Every Look
Netflix and Google partnered to bring “Emily in Paris” to life through a fan event, a video game, and special features for Netflix’s ad plan members. Fans can win a trip to Paris using Google Lens, access exclusive content on Tudum, and play the new Netflix Stories: Emily in Paris game.
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Snapchats Ad Platform Update – August 2024
Snap’s Q2 2024 earnings showcased progress in their direct response business, driven by investments in ML models, improved signals, and ad formats. The platform saw a significant increase in active advertisers and introduced new products benefiting lead generation, app advertisers, ecommerce, and web advertisers. Additionally, new takeover products and AR advertising options were launched for…
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Sony Music Masterworks Acquires Majority Stake in Experiential Production and Design Company, Black Sky Creative
Sony Music Masterworks has acquired a majority stake in Black Sky Creative, a leading producer of immersive entertainment experiences for brands. Black Sky, led by Jeff Delson, will join Masterworks’ live division to create scalable experiential properties across various entertainment sectors. This collaboration aims to pioneer new ways for fans to connect with their favorite…
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Bending Reality: TikTok What’s Next 2024 Shopping Trend Report
The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market.
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Spotify Celebrates Hip-Hop’s Women-Led Renaissance With ‘The Gold Standard’ Art Exhibit
Women have been pivotal in shaping hip-hop from the early days, overcoming challenges to advocate for women’s rights. Today, a new wave of female MCs like Cardi B, Megan Thee Stallion, and Doja Cat are thriving. Spotify’s art exhibit, The Gold Standard, celebrates their influence through commissioned portraits, highlighting their artistic mastery and cultural impact.
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BBC News channel launches on U-NEXT in Japan
BBC Studios and U-NEXT strengthen their partnership, bringing BBC News channel to Japanese audiences 24/7 in English and Japanese. The channel is highly trusted and widely used in Japan. U-NEXT, a leading streaming platform in Japan, is expanding its content with BBC’s high-quality documentaries and news. The partnership offers a wide range of content to…
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Sony and National Football League Launch New Technology Partnership
Sony has partnered with the National Football League to become its official technology partner and the provider of official headphones. This collaboration aims to revolutionize the future of football by utilizing Sony’s sports technology and wireless solutions. Through this partnership, Sony aims to enhance fan experiences, provide real-time content, and advance officiating technology using Hawk-Eye’s…
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Snapchat+ Officially Reaches 11 Million Subscribers
Snapchat+ now has over 11 million subscribers, with access to 40+ exclusive features like Chat Wallpapers and AI Bitmoji Pets. The subscription service, introduced in 2022, has grown rapidly, offering early access to new features. This reflects Snapchat’s commitment to enhancing user experiences and fostering authentic connections.
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NBCUniversal Delivers Highest Olympic and Paralympic Advertising Revenue in History for Paris 2024
NBCUniversal has achieved a historic high in advertising revenue for the Paris 2024 Olympic and Paralympic Games, surpassing the combined advertisers from the Rio 2016 and Tokyo 2020 Games. The Summer Games saw an influx of new advertisers, with digital ad revenue doubling that of Tokyo. Viewers in the U.S. can expect extensive coverage across…
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Netflix Top 10 Week of July 22
The Top 10 Lists this week featured Summer romances and comedies. Romantic comedies like Find Me Falling and A Family Affair led the English Films List while the TV List was dominated by Bridgerton news and Cobra Kai’s success. Non-English lists showcased thriller and drama films like Non-Negotiable and Vanished into the Night.
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TikTok Launches New In-App Experience Celebrating Jimin of BTS’ Second Solo Album, MUSE
TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence.
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Snapchat’s Sports Network Highlights Unique Ways Social Media Users Can Stay Active During the Summer Break
Snapchat is launching Snap Sports Network, a virtual arena for healthy competition, aiming to engage Snapchatters with unconventional sports content. The series will feature six episodes showcasing unique sports like hobby horsing and pillow fighting, with creators and brands participating. Viewers can watch and engage with special AR Lenses starting from July 19.
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NBCUniversal Strike Partnership Using Google Search and Other AI-Powered Features to Highlight and Enhance the Olympic Coverage
Google has been named the Official Search AI Partner of Team USA, in collaboration with NBCUniversal, for the Paris Games. This partnership will integrate Google’s search and AI features into NBCUniversal’s coverage, aiming to enhance viewer experience. The collaboration will also showcase Google’s innovative technology and AI-powered products like Google Search and Google Maps.
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‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen…
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BBC to offer international audiences news, features and updates from Paris during the games across digital, TV and audio platforms
The BBC is offering extensive coverage of the 2024 Olympic and Paralympic Games for international audiences, including dedicated sub-sections on BBC.com/Sport, special episodes of the TechXplore program, and interviews with sporting legends on the BBC News Channel. In addition, there will be Olympic-related podcasts, newsletters, and feature articles covering various aspects of the games.
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Netflix Top 10 Week of Aug. 5: ‘Saving Bikini Bottom: The Sandy Cheeks Movie,’ ‘A Good Girl’s Guide to Murder’ and ‘Elite’ Hold Top Spots
This week’s Top 10 Lists featured super sleuths and highly-anticipated series. “Saving Bikini Bottom” and “A Good Girl’s Guide to Murder” claimed the #1 spots on English Films and TV Lists. “Elite” and “The Umbrella Academy” also made the ranks. “Love is Blind,” “Too Hot To Handle,” and a range of animated titles resonated with…
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‘Sony Research Award Program’ Will Open for Applications for innovation, with research themes including AI and Content Development Technology
Sony Group Corporation has announced the Sony Research Award Program, inviting research proposals from universities and institutes in the U.S., Canada, 17 European countries, and India. The program focuses on emerging technologies, particularly in AI and content creation. Awards of up to $150,000 USD are granted for innovative research projects, promoting collaboration with academia for…
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Spotify Celebrates a Thriving Australian Music Industry in Growing Revenues
The shift to streaming has transformed the music industry globally, with Spotify leading the charge. In Australia, Spotify is empowering artists like Tones And I to grow their revenues and audiences. The Loud & Clear event celebrated the global success of Australian artists, with Spotify playing a crucial role. Australian artists are finding success on…
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BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival
BBC Studios will launch a free listening experience at Theakston Old Peculiar Crime Festival in July, featuring four popular BBC audiobooks. The festival, known for showcasing crime and thriller fiction, will host an interactive experience allowing visitors to listen to extracts from audiobooks like ‘Sherlock Holmes’ and ‘Winnie-The-Pooh’. Jan Paterson, Director of Books and Audiobooks…
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How to Relive and Experience the EUROs 2024 on Snapchat
The EUROs 2024 on Snapchat feature exclusive AR experiences, content partnerships, and AR-powered partnerships and experiences, including lenses by Nike and Adidas, creating a vibrant space for Snapchatters to celebrate the tournament with their friends and family. Snapchat offers fans a comprehensive, engaging, and immersive way to experience the tournament.
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250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify
Video is becoming integral to the Spotify experience, with a significant growth in the popularity of video podcasts. This format offers deeper engagement for creators and fans, with a notable increase in daily streams and audience retention. Spotify is evolving to meet the demand, and creators are leveraging video to expand their global reach and…
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The Power of Live Programming at Cannes Lions 2024 by NBCUniversal
At Cannes Lions, NBCUniversal highlighted the enduring appeal of live TV, from its historic origins to its modern expansion across platforms and languages. The company emphasized live TV’s ability to engage and unite diverse audiences across sports, entertainment, and news, showcasing its ongoing relevance and communal impact in the evolving media landscape.
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Crowdsource Social Marketing with TikTok’s “Out of Phone” Offering (offer extended)
TikTok’s Out of Phone (OOH) advertising continues with the launch of “Out of Phone: Mission,” allowing brands to tap into TikTok’s engaged community and advertising tools. A three-in-one ad solution that enables brands to crowdsource content from creators with a case study from Lionsgate’s “The Hunger Games” campaign at Times Square.
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Spotify, AEG, and Sabrina Carpenter Team Up to Give Fans Exclusive Ticket Access To Her Upcoming Tour
Sabrina Carpenter is making waves, with her hit songs “Please Please Please” and “Espresso” topping Spotify’s charts. Her album “Short N’ Sweet” is due to be released on August 23, followed by a tour starting on September 23 in Columbus. Spotify is offering exclusive ticket access to top fans and launching an official Sabrina on…
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TikTok Expands Taylor Swift In-App Experience To Celebrate The Eras Tour Dates
TikTok introduces #TSTheErasTour, Taylor Swift’s interactive in-app experience. Fans complete weekly album-themed tasks to win profile frames and digital beads for friendship bracelets. The experience showcases tour highlights and themed playlists. The tour has generated over 5M creator videos and high fan engagement, following the success of THE TORTURED POETS DEPARTMENT in-app experience.
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Threads Launches API To Facilitate Broader Posting and Analytics Options
Meta has released the Threads API, enabling creators to schedule posts and manage replies via third-party apps. The API offers access to post views, likes, and follower data, aiming to facilitate content planning and streamline workflow. Despite growth, Threads’ future success remains uncertain as it competes with established platforms like X.
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Pope Francis Is Set to Raise the Alarm About AI in G7 Summit Address
Pope Francis is to address G7 leaders on ethical concerns surrounding AI. He emphasizes the need for international cooperation to ensure that AI development aligns with human values and promotes peace. Several countries and global bodies have already taken steps to regulate AI, with G7 at the forefront of the debate.
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Facebook is the most used social media platforms Philippines Q3 2023
Facebook is the top social media platform in the Philippines, with about 95% of respondents using it in the third quarter of 2023. Filipinos spend over three hours daily on social media, using it not only for socializing, but also for news and e-commerce. The country’s dispersed geography fuels the need for online interaction.
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‘The Acolyte’ Draws Biggest Series Premiere on Disney+ This Year
The Acolyte’s premiere episode garnered 11.1 million global views in five days, solidifying it as the biggest series debut on Disney+ in 2024. Set in the High Republic Era of Star Wars, it follows a Jedi master’s investigation into a crime spree, delving into the conflict between the Sith and the Jedi.
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Meet Showrunner, the “Netflix of AI” Turning Viewers Into TV Show Creators
The company behind the South Park AI episode is launching a platform for creating AI-powered TV shows. Showrunner offers 10 different series options in various styles and allows users to generate scenes and episodes ranging from 2 to 16 minutes, all with AI dialogue, voice, editing, and more aimed for non-professionals.
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Greg Peters Keynote: Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference
Highlighting the importance of engaging content in the competitive entertainment industry, emphasizing the need for a wide variety of high-quality programming. Also discussed is the impact of streaming and the lessons learned about audience engagement, diversity in entertainment offerings, and adaptability – providing great content for the platform while expanding revenue opportunities.
