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How One Japanese Word Changed the Course of Her Career
Devin Halbal, known as “Hal Baddie” on TikTok, gained fame for her inspirational videos. Her trip to Asia, especially Japan and South Korea, expanded her reach and led to viral success. Embracing the local language and culture, she plans to tour more Asian countries and even considers a permanent move.
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Video: The Real Harm of Social Media (30 mins)
Social media has drastically altered our everyday lives in countless ways, often for the better. While many of us enjoy the connected aspects of social media, excessive use can fuel feelings of addiction, anxiety, depression, isolation, and FOMO.
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‘Son of a Donkey’ Brings Back Theo and Nathan Saidden in New Series
Princess Pictures are bringing a news series along with the creators of Superwog, Son of a Donkey. The six-episode standalone series follows Theo’s journey into adulthood, navigating driving fines, daddy issues, and more. With support from VicScreen, the series promises absurd satire, profanity, and laughter, adding to Netflix’s Australian content lineup.
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#ForYourPride: Celebrating TikTok’s Visionary LGBTQIA+ Community
TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community.
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The Future of Facebook
To set Facebook up for success going forward, the platform is focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI. Over 40 million young adults in US and CA are daily active users, and this number is the highest in…
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‘Moana 2’ Sets a Record as Disney’s Biggest Animated Trailer Launch in History
The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed…
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Netflix Reality Universe Expands With New Games
Netflix is expanding its reality universe with four new interactive fiction games based on hit unscripted shows. The games will launch alongside new seasons of respective series and feature appearances from familiar faces. Players can immerse themselves in the worlds of their favorite Netflix series and make their own choices to create their own story.
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Alo Moves Is Coming to Meta Quest 3 – launching later this year
Alo Moves is set to launch its award-winning wellness classes in a dedicated app for Meta Quest 3, offering 3D classes led by renowned instructors like Ashley Galvin and Annie Landa. The immersive mixed-reality experience will provide lifelike visuals, lifelike 3D figures, room mapping and object detection for a safe, at-home fitness experience.
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Max Amplifies Pride Month With Uplifting LGBTQ+ Storytelling, Partnerships, Content And Events
Max’s Human By Orientation is partnering with NewFest for Pride Festival, curating LGBTQ+ content, and hosting the “House of Drag” viewing party in Brooklyn featuring fan experiences. In collaboration with NewFest, there will be virtual and in-person community screenings of LGBTQ+ titles, and an outdoor screening of the GAGA CHROMATICA BALL concert special.
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FX’s ‘The Bear’ Season Three Official Trailer Now Available
Season three of FX’s The Bear follows Carmy, Sydney, and Richie as they strive to elevate their beef stand turned fine dining establishment while struggling to stay in business. The Emmy® Award-winning comedy series returns on June 27 exclusively on Hulu, promising a captivating exploration of culinary excellence and the challenges of the restaurant industry.
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Playables are now on YouTube With More than 75 Games Available
YouTube has introduced a new feature called Playables, offering a collection of free games directly on the platform. Users can access them from the main YouTube Home page and choose from 75+ games to play. Playables also allow sharing with friends, saving game progress, and providing feedback for improvement. Availability will expand in the coming…
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Chinese Influencer Barred From Social Media For Flaunting Wealth
China’s “Kim Kardashian” influencer, Wang Hongquanxing, and others have been banned from flaunting wealth on social media due to a government crackdown on ostentatious personas. This move reflects China’s focus on “common prosperity” and could influence other countries facing class struggles. The youth market’s perception of wealthy influencers is also evolving.
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Why the TikTok generation is evicting Jennifer Lopez from the block – New York Post
The New York native turned Hollywood star was criticized for using her upbringing for relatability. An interview clip revealed her go-to bodega order, prompting mixed reactions. Some defended her journey from humble beginnings to success, while others labeled her as disconnected. Critics from a younger generation failed to understand her path to fame, and social…
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Billion-Dollar Startup Using AI to Disrupt Media and Advertising (30 mins)
David Jones, Founder and CEO of The Brandtech Group, sits down with Assistant Managing Editor Steven Bertoni to discuss how their platform, Pencil, is leading the generative AI revolution with over 1 million AI-generated ads.
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What We Watched on Netflix for Second Half of 2023
Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching…
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TikTok Studio Launches to Help Creators Bring Their Creativity
TikTok Studio is a new platform for creators, offering creation and management tools for their TikTok journey. It includes features such as analytics, content creation tools, and privacy settings. Creators can access it via the web or a standalone app to enhance their content and monitor performance.
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Paramount and Charter Communications Announce a Multi-Year Agreement for Distributing Paramount’s Content Portfolio
Paramount Global and Charter Communications, Inc. have extended their partnership, offering Spectrum TV customers access to CBS, BET, Comedy Central, MTV, Nickelodeon, and Paramount Network, as well as Paramount+ with Showtime. The deal includes ad-supported Paramount+ Essential and BET+ Essential at no extra cost and offers purchase options for internet-only customers.
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Disney Celebrates 30 Years of Broadway with a Global Theatrical Phenomenon
Disney Theatrical Group, a powerhouse in commercial theater production, originated with the success of “Beauty and the Beast” on Broadway in 1994. This triumph paved the way for more hit productions like “The Lion King,” “Aladdin,” and “Frozen,” ultimately captivating millions of theatergoers worldwide. With 20 Disney musicals staged across six continents, the group’s impact…
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TikTok’s New Ad Solutions to Harness Creativity, Entertainment and Performance
TikTok’s 4th annual product summit introduces new business solutions for brands to explore on the platform. With a focus on creative AI tools, performance and measurement solutions, and enhanced branding placements, TikTok aims to empower advertisers to engage with their audience effectively and efficiently. Additionally, the platform introduces a media buying certification program to help…
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TikTok partners with Billie Eilish to show ways to promote music using fandom
Billie Eilish introduces TikTok’s Fan Spotlight, allowing artists to highlight their favorite fan videos on their music tab. Fans can engage through playlist curation and challenges. Billie Eilish’s popularity on TikTok has led to the creation of millions of videos, inspiring the platform’s new Fan Spotlight feature for all artists.
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Bluey’s World – opening in Brisbane this November!
Bluey’s World, an immersive experience in Brisbane, is set to open on 7 November 2024. Visitors can explore the Heeler family home and play in the vibrant world of Bluey. Tickets go on sale from 21 May 2024, starting at AUD$49.90. The event is anticipated to draw over 200,000 visitors and inject $18 million into…
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Saturday Night Live Presenting its Historic 50th Anniversary Season
NBC’s iconic show “Saturday Night Live” is set to commemorate its 50th anniversary in 2025 with Allstate, L’Oreal Groupe, T-Mobile, and Volkswagen of America as presenting sponsors. These sponsors will mark the occasion with custom content and experiences across NBCUniversal’s platforms. The network plans a three-hour “SNL50 Primetime Special” on Feb. 16.
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Exploitation of “Kidfluencers” by Four Corners News
Encouraged by their parents, they’re filling our feeds, vying to be the next big thing. But can children ever really consent? And who’s watching? Meet the Australian parents who say they’re setting up their kids’ futures. But there’s a darker side to this new and vastly unregulated world.
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
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How Disney Goes Beyond Storytelling
Walt Disney envisioned a company where stories come to life in various forms and touch people’s lives. Disney’s franchises like Frozen, Toy Story, Marvel’s The Avengers, and Star Wars have led to experiences beyond storytelling, including themed lands, attractions, and products. Disney aims to invest in creating enduring, exciting experiences for generations to come.
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YouTube Testing new ways to offer viewers more context and information on videos
YouTube is testing a new feature allowing users to add context notes to videos. These notes can clarify if a song is a parody, update viewers about new product versions, or correct the portrayal of old footage as current events. Eligible contributors will write and rate the notes, with viewers in the U.S. providing feedback.…
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Netflix Upfront 2024: The Year of Growth and Momentum
Netflix’s second Upfronts emphasized the engagement and content. With 40 million global monthly active users for the ad-supported plan, they also announced new ad partners, ad tech platform, and expanded buying capabilities. The streaming giant is set to offer a diverse range of new series, movies, and live events in 2024 and 2025.
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Details of ESPN, Fox and Warner Bros. Sports Joint Venture Unveils New Logo
Pete Distad, CEO of Venu Sports, unveiled the future brand identity for the streaming service. The platform, set to launch in fall 2024, will offer a wide range of live sports content and aims to provide one-stop access for underserved fans.
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Updates from YouTube’s Brandcast 2024
YouTube went live from Lincoln Center for the 2024 Upfronts, featuring the creators and content that are driving YouTube’s leadership as the #1 most-watched streaming platform on TV and the second most-watched media distributor, according to Nielsen.
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Universal Debuts Wicked Official Trailer and Extended Preview at NBCU’s Upfront
The official trailer for Wicked has been released. NBC will air a behind-the-scenes special before the film’s release. Wicked, the untold story of the witches of Oz, stars Cynthia Erivo and Ariana Grande and is set for release this holiday season as a generation-defining cinematic event.
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Warner Bros. Discovery Showcase 3,000 Hours of Original Cross-Platform Content at Upfront Presentation
Warner Bros. Discovery expands global franchises and creating platform-agnostic shows, emphasizing their strength in various genres with over 3,000 hours of original content yearly and are set to launch new programming that include “Harry Potter: Wizards of Baking.” Returning shows and franchise extensions were also announced.
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YouTube CEO – “It’s time for the Emmys to embrace creators”
The CEO of YouTube argues for creators to be recognized at the Emmys on par with traditional professionals, stating that they are driving cultural trends, pushing the industry forward, and attracting huge audiences. With the viewing shift to platforms like YouTube, the Emmys should evolve to reflect what viewers are actually watching on TV screens…
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Disney Showcases its Global Reach and Enviable Blend of Innovation and Storytelling at 2024 Upfront
At Disney’s Upfront presentation, CEO Bob Iger emphasized the company’s creative excellence and innovative storytelling. A-list talent highlighted Disney’s impact across platforms, with sneak peeks of upcoming programming. Exclusive premiere dates for Marvel Studios’ series were announced, concluding with a playful jab at Netflix from Jimmy Kimmel.
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Influencers blocked in droves by ‘digital guillotine’ on social media due to silence on Gaza
The Met Gala, a pinnacle of fashion, sparked controversy this year. Influencers and A-list celebrities faced online backlash for attending the glamorous event while remaining silent on the Israel-Hamas conflict. This led to a social media movement urging people to block, unfollow, and stop supporting them.
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NBCUniversal’s 2024 Upfront Showcases the Power of Connections
On May 13, NBCUniversal hosted its 2024 Upfront at Radio City Music Hall, showcasing diverse content across platforms. The event featured prominent leaders and celebrity appearances, unveiling upcoming series and the trailer for “Wicked.” With notable performance and entertainment, the presentation emphasized NBCUniversal’s impact on storytelling and advertising effectiveness.
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‘Kingdom of the Planet of the Apes’ Reigns Over the Box Office with $131 Million Opening
“Kingdom of the Planet of the Apes” dominated the box office with a $58.5 million opening weekend, surpassing expectations. The film, praised for its quality and fresh take on the franchise, has garnered $131.2 million globally. Director Wes Ball’s latest installment in the series has been well-received by both audiences and critics, highlighting its visual…
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BBC Comedy orders a second series of Juice and Such Brave Girls
BBC Comedy has renewed Juice and Such Brave Girls for a second season, produced by Various Artists Limited (VAL). Both shows garnered award nominations, with Juice creator Mawaan Rizwan expressing excitement for the new season. In Such Brave Girls, creator Kat Sadler shares her thrill for the continuation. The series has received critical acclaim.
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TikTok Partnering Initiative to advance AI transparency and literacy
TikTok is partnering with industry organizations like C2PA and CAI to label AI-generated content (AIGC) and ensure transparency. They are implementing Content Credentials technology, enabling recognition and labeling of AIGC. In addition, TikTok is working on media literacy campaigns to help users identify and critically assess AIGC and misinformation.
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New iPad Commercial Sparks Controversy
Apple’s controversial iPad Pro commercial, titled “Crush!”, depicts traditional creative tools being crushed by a hydraulic press, leaving only the iPad. The ad has sparked outrage, with critics calling it “dystopian” and “ghoulish”. Apple apologized and withdrew the ad due to the backlash. The company acknowledged missing the mark with the video.
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Marvel Studios ‘What If…? – An Immersive Story,’ Coming Exclusively to Apple Vision Pro
Marvel announces “What If…? – An Immersive Story,” the first interactive Disney+ Original story coming exclusively to Apple Vision Pro on May 30. Fans will step into the Multiverse through a groundbreaking experience with advanced spatial computing capabilities and stunning visuals.
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Don’t Be Fooled by A.I. Katy Perry Didn’t Attend the Met
The absence of pop star Katy Perry at the Met Gala was notable due to convincing A.I.-generated photos circulating online, fooling many, including her own mother. Despite imperfections, the images depicted her in themed attire. This incident reflects the growing issue of A.I.-generated celebrity photos deceiving viewers.
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Snapchat working with the community to honour National Fentanyl Awareness Day
Snapchat is working to prevent illicit drug distribution, particularly of counterfeit pills. They use technology to proactively detect and remove drug-related content, coordinate with law enforcement, and raise awareness through education. They deploy proactive detection tools, respond quickly to reports, block drug-related searches, and support legislation to combat the fentanyl crisis.
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Karen Phillips on Paramount’s Advertising Advantage
Paramount’s New York City Upfront dinners this Spring focused on its advertising approach, showcasing advancements in performance measurement and premium content. Karen Phillips, EVP and head of agency partnerships for Paramount Advertising, talks about partnerships and integrations connecting content to clients.
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Star Wars’ Debut of New Trailer for ‘The Acolyte’
Disney+ debuted an exciting new trailer and poster for the upcoming Star Wars series The Acolyte, set to premiere on June 4. The show follows a Jedi Master and a dangerous warrior as they uncover a dark conspiracy. The series stars Amandla Stenberg, and Lee Jung-jae.
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Meta Announces New Stickers in Instagram Stories and Additional Features
Meta launching new stickers in Instagram Stories to kick off music trends, create custom stickers from photos or videos, post a secret story and more. This also allow you to add Yours Music, Frames, Reveal and Cutouts stickers.
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Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London
Spotify Sparks brings together industry leaders, content creators, and advertisers to explore advertising opportunities. The event discussed the growth of Spotify, the impact of audio, and the evolution of the platform. Spotify aims to offer innovative and impactful advertising experiences through features like AI DJ, personalized products, and video content. Notably, Spotify Hits celebrates effective…
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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Universal Music Group and TikTok Announce New Licensing Agreement
Universal Music Group and TikTok have forged a new licensing agreement, aiming to benefit UMG artists and songwriters. The partnership, focusing on music’s value and human artistry, promises improved remuneration and promotional opportunities. Both companies will collaborate on new monetization avenues and artist-centric tools, while ensuring responsible AI development and protection for artists.
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TikTok NewFronts ’24: Introduction of Premium Ad Solutions Dabbling in Original IP with Publishers
At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their…
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Meta’s New Ways to Organize Events in WhatsApp Communities
Meta introduces a new way for people to organize events on WhatsApp. People can also reply to announcements from admins in WhatsApp Communities, a feature that makes it easier to keep WhatsApp groups connected.
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Snapchat New Looks Plus New Features to Fix Typos, Set Reminders & More
Snapchat introduces new features to enhance user experience, including My AI for organization, editable chats, emoji reactions, AI-powered lenses, and custom Bitmoji looks. Users can now edit messages, react with emojis, set reminders, and interact through the Snap Map. These updates demonstrate Snapchat’s commitment to fostering creativity and connections among its community.
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“More Snapchat” – Updates from the 2024 IAB NewFronts
Snapchat position itself as a unique and relationship-focused platform for 422 million daily active users. They introduced AR Extensions, new AR and ML tools, partnerships with creators and sports organizations, and the Snap Nation initiative with Live Nation. Ad platform improvements led to a 21% YoY revenue growth in Q1 2024.
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Read All About It: Snapchat
Featuring the latest trending stories, top 20 headlines, and news articles.
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Disney Challenges Audiences: CEO Bob Iger Thinks “Woke Disney” Critics Don’t Even Know What “Woke” Means
In an interview, Disney CEO Bob Iger addressed criticism from Elon Musk and Nelson Peltz regarding the company’s alleged “woke” direction. Iger emphasized that Disney prioritizes entertainment over messaging, dismissing Musk’s jokes and asserting that concerns over Disney’s perceived moral stance are unfounded. He believes the term “woke” is misused.
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“My Adventures with Superman” Returns to Adult Swim on May 25
Season two of “My Adventures with Superman” premieres on Adult Swim, featuring Jack Quaid as Clark Kent/Superman, Alice Lee as Lois Lane, and Ishmel Sahid as Jimmy Olsen. The season brings new threats from Clark’s alien past, challenges for the trio, and will stream on Adult Swim and Max.
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The Asoka TikTok Trend, Now Picked Up by Celebrities in Southeast Asia
The Asoka trend, inspired by the 2001 Hindi film, is a viral beauty trend on TikTok. It features bold makeup, geometric patterns, and vibrant Indian clothing. Filipino celebrities like Ivana Alawi and Alex Gonzaga have added their own unique twists to the trend, making it a hit in the Philippines.
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Disney Debuts First Teaser Trailer for ‘Mufasa: The Lion King’
The upcoming film “Mufasa: The Lion King” delves into the origins of the beloved lion king and features a star-studded cast. With celebrated songwriter Lin-Manuel Miranda creating the music, the movie promises to continue the incredible musical legacy of “The Lion King.” Directed by Barry Jenkins, the film blends live-action and photoreal computer-generated imagery.
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How Thailand lured the White Lotus producers away from Japan
The White Lotus series has significantly impacted tourism in its featured destinations, boosting interest and spending. Thailand’s proactive incentives and tax waivers lured the show away from Japan. While locals anticipate economic benefits, concerns arise about environmental impact and sustainability. The phenomenon of “set-jetting” continues to shape travel trends worldwide.
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How JoJo Siwa’s coming-of-age “rebrand” got so messy
Vox Piece written by Aja Romano who writes about pop culture, media, and ethics. Before joining Vox in 2016, they were a staff reporter at the Daily Dot. A 2019 fellow of the National Critics Institute, they’re considered an authority on fandom, the internet, and the culture wars.
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Kim Kardashian loses 120K IG followers after Taylor Swift’s diss track
Kim Kardashian’s Instagram followers dropped by over 100k after Taylor Swift’s release of the song ‘thanK you aIMee’ from her album ‘The Tortured Poets Department’, reigniting their 2016 feud. The diss track has sparked a surge of Swift’s fans, ‘Swifties’, slamming Kardashian publicly, impacting her follower count and social media interactions significantly.
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Bridgerton’ in Bowral: a Launch Campaign that truly Reminisces on the Romance That Was
The weeklong Bridgerton in Bowral event in New South Wales celebrated the upcoming season of the Shondaland series with regency-themed activities and exclusive previews. Fans enjoyed a garden party, special screenings, and unique experiences, contributing to a significant boost in local businesses and tourism.
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TikTok’s Statement on Enactment of the TikTok Ban
TikTok plans to challenge the unconstitutional ban in court, asserting that they have invested in data security and free-speech protection. They argue that the ban would harm millions of businesses and silence a vast number of Americans. Despite the legal battle, TikTok vows to invest and innovate to maintain a safe and inspiring platform for…
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Vision Detection Solution powered by AI Introduced at 500 Stores to Improve Advertising Effectiveness
Sony Semiconductor Solutions Corporation has implemented an edge AI-driven vision detection solution in 500 convenience store locations in Japan. This technology automatically detects digital signage viewers, collects data on their viewing behavior, and preserves privacy. The IMX500 intelligent vision sensor and AITRIOS platform contribute to streamlined operations and privacy protection.
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HBO’s The Sympathiser: Official Trailer
“The Sympathizer” is a seven-episode HBO Original limited series based on Viet Thanh Nguyen’s novel. It’s co-showrun and executive produced by Park Chan-wook and Don McKellar, and stars actors like Sandra Oh and Robert Downey Jr. The espionage thriller follows a half-French, half-Vietnamese communist spy during the Vietnam War and his new life in Los…
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YouTube: Shaping the Future of Podcasts
YouTube has become the top platform for Gen Z to discover podcasts, with 84% of US monthly podcast listeners in this demographic finding podcasts on YouTube. YouTube Music now supports podcasts, offering background play, downloads, and the option to switch between audio and video formats. New features include third-party RSS podcast support, enhanced download options,…
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The Creator community By TikTok’s Adam Presser
TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future.
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Netflix Celebrates World Book Day!
In celebration of World Book Day on April 23, Netflix puts the spotlight on upcoming and recent book-to-screen adaptation These series and films have not only captivated global audiences; they’ve also caused a resurgence in popularity for the original source material, with many books returning to bestseller lists around the world.
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Social media stars land a series deal with the BBC
“The value of social promotion should not be underestimated and the businesses pitching really know the worth of what a celebrity push could do for them. Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom and we can’t wait for audiences to see the show.” Hannah Wesson, Exec Producer,…
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Marvel Studios Debuts New Trailer for ‘Deadpool & Wolverine’
Marvel Studios released a new trailer and posters for the much-anticipated film “Deadpool & Wolverine,” directed by Shawn Levy and starring Ryan Reynolds and Hugh Jackman. The movie promises an epic team-up and is set to premiere on July 26. Kevin Feige, Ryan Reynolds, and others serve as producers, with an ensemble cast including Emma…
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Second Gen of Ray-Ban Smart Glasses by Meta is in plus AI updates from the Company
Expanding the Ray-Ban Meta smart glasses collection with new styles. Also adding video calling with WhatsApp and Messenger to share your view on a video call. Meta will also be rolling out Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information hands-free.
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BBC Studios launches first-ever BBC brand campaign outside the U.K
BBC Studios has launched its first global brand campaign, “Made to make you think,” in partnership with R/GA. The campaign aims to promote BBC.com and the BBC app worldwide, emphasizing the BBC’s value of impartiality and diverse storytelling. This effort supports the BBC’s expansion in North America, including new digital experiences and content offerings.
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5 Ways NBCUniversal is Innovating for the Olympic Games Paris 2024
NBCUniversal is transforming traditional presentation of the Olympic Games, from a unique Opening Ceremony along the River Seine to IMAX and AMC screenings. Peacock provides interactive streaming features, while a star-studded lineup enhances audience engagement. Innovative advertising opportunities aim to captivate diverse demographics across various platforms, creating a groundbreaking Olympic experience.
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release.
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Netflix Increases Australian Representation with New Partnership
Netflix has partnered with Bus Stop Films to support their 2023 Showcase featuring short films made by filmmakers with disabilities. The collaboration also includes providing a paid internship on a Netflix production in Australia, aiming to foster inclusivity in the industry.
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TikTok and AXS Announce Global Ticketing Partnership
TikTok partners with AXS, offering fans easy access to live event tickets for their favorite artists. Certified artists can promote their AXS live dates and connect globally. This collaboration enhances the music experience, benefiting both artists and fans.
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Pretty Little Liars S2: Official Trailer
HBO Max has renewed “Pretty Little Liars: Original Sin” for a second season. The show, praised for its horror elements, explores the lives of a new group of Little Liars haunted by their parents’ past sins. The cast includes Bailee Madison and Chandler Kinney. The series is produced by Roberto Aguirre-Sacasa and Lindsay Calhoon Bring.
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New Feature on WhatsApp to Finding Messages Faster
WhatsApp has introduced new Chat Filters to help users navigate conversations more efficiently. Users can choose from All, Unread, and Groups filters to quickly locate specific messages. This feature aims to simplify message prioritization and organization, with further options to come. The rollout begins today and will reach all users in the following weeks.
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New Tools to Help Protect Against Sextortion and Intimate Image Abuse
Meta is intensifying efforts to combat sextortion and intimate image abuse. New tools and measures are being tested to safeguard users, especially young people, from falling victim to these crimes. Nudity protection in Instagram DMs, automatically enabled for users under 18, aims to blur explicit images and discourage their exchange, providing a vital layer of…
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Universal Music Bring C-Pop to Global Audiences
Universal Greater China and TF Entertainment have formed an alliance to expand the influence of C-pop acts like TFBOYS and Teens In Times globally. This collaboration aims to elevate Chinese pop music to a global stage and will leverage UMG’s distribution and marketing network to promote C-pop internationally.
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New YouTube Shopping features
In 2023, YouTube saw a surge in shopping-related video watch time and a 25% increase in shopping video watch time. New features like Shopping Collections for curated products, expanded Affiliate Hub, bulk product tagging, and Fourthwall integration aim to enhance the shopping experience for creators and viewers, aligning with the platform’s vision.
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Season Two of Velma Debuts on MAX streaming
The second season of the adult animated series VELMA from Warner Bros. Animation debuts on MAX in April. Velma (Mindy Kaling) faces a spookier mystery, struggling to balance her detective work with newfound popularity, while her friends face their own challenges. The star-studded cast includes Mindy Kaling, Glenn Howerton, Sam Richardson, and Constance Wu.
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HBO’s Curb Your Enthusiasm Returns For Its 12th and Final Season in 2024
The Emmy® and Golden Globe®-winning HBO Original comedy series CURB YOUR ENTHUSIASM, starring Larry David, returns for its twelfth and final ten-episode season SUNDAY, FEBRUARY 4 at 10:00 p.m. ET/PT on HBO and will be available to stream on Max. New episodes will debut subsequent Sundays at the same time leading up to the series…
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Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta
Spotify introduces AI Playlist in beta, allowing Premium users in the U.K. and Australia to create personalized playlists through unique prompts. Ranging from moods to activities, users can watch their ideas transform into curated playlists. This feature leverages personalization technology and AI to offer a tailored musical mix. Users can manage and refine their playlists,…
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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Meta’s Approach to Labeling AI-Generated Content and Manipulated Media
Meta is updating its manipulated media policy on Facebook, Instagram, and Threads. The changes aim to cover a wider range of AI-generated content, such as audio and photos, and provide context through labels. The company will implement “Made with AI” labels and prioritize transparency, while also consulting with experts and the public.
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B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
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Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers
LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events.
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Exploring Videos on Facebook Just Got Easier
Facebook’s updated video player offers a consistent design for Reels, longer videos, and Live content in fullscreen mode. It includes new controls, improved video recommendations, and the ability to switch between vertical and horizontal viewing. The release is initially for iOS and Android in the US and Canada, with a global rollout to follow.
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Spotify Premium Listeners in Canada, Ireland, and New Zealand Can Soon Access More Than 250,000 Audiobooks
Spotify will offer up to 15 hours of audiobooks per month to Premium users in Canada, Ireland, and New Zealand from April 9. The audiobook catalog, growing to 250,000 titles, aims to engage more listeners. Notable authors share their favorite audiobooks, emphasizing the convenience and immersive experience of audiobook reading.
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CinemaCon 2024: NBCU Studios Previews Upcoming 2024 Film Slate
CinemaCon 2024 showcased upcoming movies from Universal Pictures, Focus Features, Illumination, and DreamWorks Animation. Donna Langley highlighted the studio’s success and emphasized continual innovation. Notable releases include ‘Despicable Me 4’, ‘Wicked’, and ‘The Wild Robot’. The event also featured trailers for ‘Twisters’ and ‘Nosferatu’.
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LinkedIn is experimenting with a TikTok-like video feed in its app
LinkedIn is testing a new short-form video feed akin to TikTok, aiming to boost engagement and discovery of professional content on the platform. The vertical feed will display career-focused videos, offering users the ability to like, comment, and share. The move aligns with the rising demand for video-based learning and could provide creators with a…
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Meta New Feature: End-to-End Encryption on Messenger Explained
End-to-end encryption is now default for personal messages on Messenger, offering extra security. It ensures only you and the intended recipient can see the messages and calls, without access from Meta. Secure storage options protect encrypted chat history, accessible through a PIN or storing a virtual key in Google Drive or iCloud.
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Universal Music Expands Relationship with Spotify
Universal Music Group (UMG) and Spotify are expanding their partnership to enhance music discovery and fan engagement. UMG artists will soon be able to share pre-release teasers and expanded pre-save opportunities on Spotify, while UMPG’s agreement will allow the streaming service to distribute music videos in the US. The collaboration aims to create deeper social…
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NBCUniversal and Ad-tech Insights at the latest One24
NBCUniversal showcased technology and data capabilities at its One24 technology conference. Executives presented innovations for television advertising, including generative AI, commerce, and measurement partnerships. The event also featured a first look at the 2024 Olympics experience on Peacock.
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BBC working with Spotify on a new video-learning content test
Spotify users in the UK can now access and purchase 7 BBC Maestro video courses on various topics like business, music, and healthy living, led by experts. The courses come with 2 free lessons and can be listened to or watched. Spotify aims to cater to the active learning needs of its users through this…
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Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide
“3 Body Problem,” produced by David Benioff, D. B. Weiss, and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in four days. On March 25, Netflix sparked global discussion with a recreation of a pivotal scene, “Judgement Day,” reaching 30+ countries and notable landmarks.
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Digital Market Index – Q1 2024
Discover the latest trends of the quarter across mobile apps and digital advertising. Sensor Tower’s Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.
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Spotify Starts Testing Video-Based Learning Courses in Markets Like the UK
Spotify is testing video-based courses for UK users, in partnership with educational tech companies. The courses cover music, creativity, business, and healthy living. Users can access two free lessons per course and purchase additional lessons. This offers creators access to a broader audience and aligns with the high interest in educational podcasts among Spotify users.
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TikTok Launches New Leadership Development Programme, TikTok Academy: Elevate, in Southeast Asia
TikTok introduces the TikTok Academy: Elevate program in Southeast Asia to empower agency partners and nurture future leaders in marketing. The program will collaborate with 350 emerging agency leaders to develop industry knowledge, leadership skills, and personal well-being, culminating in an Elevate Leadership Summit in Bali. The goal is to inspire growth and sustainability in…
