Tag: social
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Hong Kong student jailed for 2 months under sedition over social media posts in Japan
This is the first known case of a Hong Konger being convicted under the colonial-era sedition law for online speech abroad. A Hong Kong student studying in Japan was sentenced to two months in jail for sedition, following pro-independence social media posts – triggering concerns among scholars and activists.
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Facebook and Instagram to Start Offering Subscription for No Ads in Markets Like Europe
Meta is introducing a subscription option in the EU, EEA, and Switzerland to comply with evolving regulations. People in these regions can choose to use Facebook and Instagram with personalized ads for free or pay a monthly fee to stop seeing ads. The subscription model balances regulatory requirements and offers users more control over their…
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TikTok among other social networks eye on e-commerce licenses
TikTok and YouTube are considering applying for e-commerce licenses in Indonesia following the country’s ban on social media e-commerce. With a population of over 270 million, Indonesia recorded $52 billion in e-commerce transactions last year. The move came after Meta Platforms applied for a similar license.
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One year in, the future of X is bright
Linda Yaccarino celebrates the one-year anniversary of X’s new ownership and management, highlighting accomplishments and future ambitions. Emphasizing free expression, safety, partnerships, user growth, misinformation combat, brand safety, advertiser support, product advancements, and creator empowerment, she outlines a bright future for the platform. Major changes include enhanced messaging, video capabilities, and payment services.
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TikTok Launches ‘Mind Your Business’ Vodcast with by Boost Juice Founder
TikTok has launched ‘Mind Your Business’, a LIVE vodcast featuring Australian business leader Janine Allis, highlighting small and medium-sized businesses using TikTok to grow. The series offers success stories, practical tips, and interviews with entrepreneurs. This initiative underscores TikTok’s support for over 350,000 Australian businesses and its ability to drive business growth globally.
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Study: 82% in SEA make purchasing decisions based on influencers and celebrities
Around 70% of Singaporeans and 82% of Southeast Asian consumers are influenced by celebrities or influencers when making purchases. Beauty products are popular among female consumers (72%), while electronics lead for males (50%). The study by impact.com and Cube Asia also revealed consumer preferences for social media platforms and their trust in AI influencers.
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Snapchat launches a collaboration with an AR artist at the iconic Sculpture by the Sea in Australia
Snapchat has collaborated with Sculpture by the Sea Bondi for an immersive AR artist collaboration. Australian artist Mond Qu has used Snapchat’s AR technology to create an interactive artwork called ‘Chasing the Sun’. The sculpture, featuring over 1,000 light reflectors, interacts with the environment using augmented reality. This innovative experience celebrates the event’s 25th exhibition.
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Multiple Accounts Coming to WhatsApp
WhatsApp now allows users to log in with two accounts simultaneously, making it easier to switch between personal and work accounts without constant logging out. To set up a second account, users need a second phone number or a phone with multi-SIM support. It’s crucial to use only the official WhatsApp to ensure message security…
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TikTok Music launches in the market
TikTok launches TikTok Music, a premium music streaming service in Singapore. It integrates music discovery from TikTok, allowing users to enjoy viral tracks, create collaborative playlists, and enjoy ad-free listening. New features include Party It, FYP Tuning, and Tonik, making music discovery more personalized. Users can try the service with a one-month free trial.
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Investing in a multi-format news watching experience from YouTube
YouTube is introducing new features to enhance the news-watching experience. The immersive news watch page will pull together content from authoritative sources, while the Shorts Innovation Program will provide financial grants and support to strengthen news organizations’ short-form video capabilities. These updates affirm YouTube’s commitment to credible and substantive news content.
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Meta Introducing Broadcast Channels on Facebook and Messenger
Meta’s Mark Zuckerberg has introduced broadcast channels for Facebook and Messenger, offering a one-to-many messaging tool for Page admins. Broadcast channels enable real-time interaction through features like polls and behind-the-scenes content. Admins can create channels and send messages, with followers receiving notifications. Safety measures are in place, with content subject to community standards.
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AirAsia chief criticized after posting shirtless massage photo on LinkedIn
AirAsia CEO Tony Fernandes faced backlash for sharing a photo of himself receiving a massage during a management meeting on LinkedIn. The post, praising the company culture, was criticized for fostering an inappropriate work environment. Fernandes deleted the post after it sparked criticism, with many deeming his behavior unprofessional and potentially uncomfortable for employees.
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Latest YouTube updates From your phone to the TV
YouTube has rolled out numerous new features to enhance the viewing and creating experience. These include improved audio control, easier speed adjustments, enhanced search capabilities, merged library and account pages, and cleaner, more engaging designs. These updates aim to offer users a more immersive and intuitive YouTube experience, reflective of user and creator feedback.
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Disney and TikTok First-of-Its-Kind Content Hub Partnership for 100 Years
Disney is celebrating its 100th anniversary with a special interactive experience on TikTok, featuring videos, trivia, and “Character Cards.” The collaboration aims to engage fans with Disney’s diverse content, including films, TV shows, characters, and franchises. The partnership also includes curated playlists and opportunities for advertisers to reach audiences.
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Singapore cancels Drake after a new diss track
Drake’s recently released album faced backlash in Singapore due to a controversial lyric insulting the country. The song triggered a 34.5% negative sentiment increase among Singaporean netizens, leading to ongoing criticism. The offensive line sparked shock and heated discussions online with many highlighting the inaccuracy of the portrayal of Singapore’s economic status.
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TikTok Shop Malaysia increases support for local brands
TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses.
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Ruder Finn acquires Malaysian digital marketing agency Pandan Social
Ruder Finn acquired Pandan Social, a Malaysian digital marketing agency. The move aims to strengthen Ruder Finn’s digital marketing leadership. Pandan Social’s expertise and services will be integrated into Ruder Finn’s digital arm. This acquisition expands Ruder Finn’s presence in Asia to 26 offices and aligns with their new diversity, equity, and inclusion practice.
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Meet Meta Quest 3, Mixed Reality Headset Starting at $499.99
Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed…
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Meta Partners with Ray-Ban for Smart Glasses
Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments,…
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India is leading the world with WhatsApp
Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform.
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New labels on TikTok for disclosing AI-generated content
TikTok is launching a tool for creators to label AI-generated content, aiming to empower and inform viewers about content that has been significantly altered by AI. They will also test automated AI-generated content labels and partner with experts to ensure effective labeling policies. The goal is to keep the community informed as AI-powered content evolves.
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Made On YouTube: event and product recap
YouTube recently showcased new tools for creator innovation at the Made On YouTube event. The event introduced features like Dream Screen, YouTube Create app, AI Insights, Aloud, and Assistive Search in Creator Music. The event also featured appearances by popular creators at Pier 57 in New York City. (Word count: 50)
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Meta: You Can Now Have Multiple Personal Profiles on Facebook
Facebook is introducing the option to create multiple personal profiles, allowing users to separate their personal and professional lives or connect with different communities. Each profile can have a unique feed and shared interests. However, certain features like Dating and Marketplace will not be available for additional profiles at launch. Users must comply with authenticity…
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TikTok Australia Partnership with Canva
TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment…
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Mark Zuckerberg’s Remarks at AI Forum
Opening remarks by Meta Founder and CEO Mark Zuckerberg at AI Insight Forum, hosted by Senators Schumer, Rounds, Heinrich, and Young on September 13, 2023. As prepared for delivery Thanks, Senator Schumer, for pulling this group together. A lot of the progress in AI recently is being driven by the organizations in this room. It’s…
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Meta: WhatsApp Channels Are Going Global
WhatsApp has unveiled Channels in over 150 countries, offering a private way to receive updates from various organizations, sports teams, artists, and thought leaders. It emphasizes privacy, with separate channels from chats and protection of personal information. New features include an enhanced directory, reactions, editing options, and forwarding capabilities. Expansion and user feedback will guide…
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TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
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Indonesia to issue regulation on use of social media for e-commerce
Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among…
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New WhatsApp App for Mac, Now With Group Calling
WhatsApp has launched a new app for Mac users, allowing group calls with up to 32 people on audio and 8 on video. The redesigned app offers a familiar Mac interface, easy file sharing, and call history access. It maintains end-to-end encryption for privacy. The app is now available for download on WhatsApp.com.
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Meta Removes 7,500 Facebook Accounts Linked To Chinese Campaigns
This is the seventh Chinese campaign removed by Meta in the past six years. The social networking platform has removed thousands of Facebook and Instagram accounts tied to a Chinese influence campaign spreading positive narratives about Chinese law enforcement and Covid-19 disinformation. Dubbed “Spamouflage,” dated back to 2019 and also operated on platforms like TikTok…
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New Ways to Create With Music and Collaborate With Friends on Instagram
Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact…
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Vice Ganda becomes first Filipino Celebrity to have 15M Followers on X
MANILA, Philippines — Kapamilya host Vice Ganda made history as the first Filipino who has 15 million followers on Twitter or X. In a recent episode of “It’s Showtime,” Vice said that despite the recent icing controversy with boyfriend Ion Perez, he gained more followers. “Tingnan mo nga naman o mas dumami pa ang followers…
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BBC Studios partners with Pinterest
Two emerging creators, Emma Downer and Seun Ogunsola, collaborated with BBC Studios and Pinterest to produce original video content. Funded by Pinterest, the creators made shortform series and received training and development from BBC Studios TalentWorks. The content, focusing on DIY and fashion, aims to inspire and educate viewers on accessible projects.
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Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough
Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users.
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Aussie company has been slammed by job seekers after posting an ad looking for a “non-woke”
An Australian company stirred controversy by seeking a “non-woke” MSP technician and emphasizing no pronoun requirements or mandatory vaccinations. The ad drew both criticism and support, with some finding it unprofessional and exclusionary, while others praised the transparency. This isn’t the first instance of job listing backlash in Australia, highlighting ongoing debates around inclusivity.
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Meta Introducing AudioCraft: A Generative AI Tool For Audio and Music
AudioCraft is Meta’s latest AI tool that generates high-quality audio and music from text. It consists of three models: MusicGen, AudioGen, and EnCodec, which allow users to generate music, audio, and sound effects from text prompts. Meta has open-sourced these models, aiming to advance the field of AI-generated audio and music and foster innovation.
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YouTube: 6 ways to level up your Shorts with our newest creation tools
YouTube has expanded Shorts, with over 2B monthly viewers, adding new features like Collab for side-by-side videos, new effects and stickers, live streaming in vertical format, creation suggestions, saving Shorts to playlists, and tools to transform horizontal videos to Shorts. These improvements aim to enhance creativity and community interaction for creators.
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TikTok Surge in Southeast Asia Halts Premium Video Growth in First Half
TikTok experienced significant growth in Southeast Asia, contributing to a slowdown in premium video streaming. The SVOD market saw minimal growth, with varying performance across countries. Viu, Amazon Prime Video, and Netflix gained 1.2 million customers, largely due to the popularity of Korean dramas. Local content also played a significant role in the region’s premium…
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Usage of Instagram Reels by Brands is Up 86% Says Report
Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth…
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Indian couple sold baby to buy iPhone for Instagram
A couple in India sold their baby to fund an iPhone for posting travel content on Instagram. The mother confessed that they planned to use the money to travel and create Instagram content. Both the mother and the buyer have been arrested, but the father is still at large. Poverty in the region may have…
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You Can Now Record Video Messages on WhatsApp
WhatsApp has introduced instant video messages, revolutionizing communication with real-time, 60-second video responses. Offering a fun way to share emotions and moments, the feature allows easy recording and hands-free options. With end-to-end encryption for security, video messages will soon be accessible to all users, further enhancing chat experiences.
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Meta: Studies to Help Answer the Questions About Social Media and Democracy
Academic journals Science and Nature have published four landmark research papers on Facebook and Instagram’s impact on US 2020 election. The studies indicate little evidence that Meta’s platforms alone cause harmful polarization. Meta partnered with external academics for transparent, independent research. Findings suggest social media may not drive polarization as commonly believed. The research aims…
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Snap’s APAC president Ajit Mohan on building a performance business to regain ad dollars
In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space. Ajit Mohan, the president of Asia Pacific for Snap, the maker of Snapchat,…
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Singapore seeks to tighting control of ads on younger teens’ social media accounts
A new code of practice in Singapore mandates social media platforms to promptly inform users of actions taken on their reports of online harms. Regulations include keeping harmful advertisements away from young users, and annually submitting online safety reports. Failure to comply may result in fines or service blockage. The code also specifies guidelines for…
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Meta and Microsoft Introduce the Next Generation of Llama
Llama 2, an open source large language model from Meta, is now available for research and commercial use. Microsoft is the preferred partner for Llama 2, broadening access to AI technologies. Meta emphasizes responsibility, transparency, and safety in AI development, and has launched initiatives to support ethical usage and community engagement.
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Video on Facebook Keeps Getting Better
Facebook continues to heavily invest in video, offering easier editing tools for Reels and long-form videos, including seamless audio integration and HDR support. The Video tab serves as a one-stop shop for all video content, with a personalized feed and horizontal-scroll Reels sections. Explore allows users to discover popular video topics, while Instagram Reels can…
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Meta’s First Responsible Business Practices Report
Meta released its first Responsible Business Practices Report, aiming to address societal impact and outline responsible operations. The report focuses on four pillars: transparent and sustainable operations, empowerment of employees and partners, responsible product design, and potential for positive impact. The company also emphasizes stakeholder collaboration and adherence to global reporting standards and initiatives.
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Meta to launch verified subscription offering for APAC users this week
Meta is launching Meta Verified, a subscription bundle for Instagram/Facebook users in Asia Pacific, including Singapore. Subscribers get a verified badge, account protection, and support. Eligible users must meet activity requirements, be 18+, and submit matching government ID. The subscription includes proactive account impersonation monitoring and starts from $15.
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TikTok is the platform where content and commerce converge
TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore.
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Introducing Threads: A New Way to Share With Text
Threads, a text-based app by Instagram, introduces several updates. These include fact-checking, a decentralized network integration, a trending topics feature, and new functionalities such as polls, GIFs, and keyword search. The app is expanding to Europe and offering a web version. Threads aims to be compatible with the ActivityPub protocol, fostering interconnected and innovative social…
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TikTok: New ways for creators to be rewarded with LIVE Subscription
TikTok LIVE introduces LIVE Subscription, offering exclusive benefits like Subscriber-Only Videos, LIVEs, Badges, Chats, and Custom Emotes. It helps creators increase earnings, build engaged communities, and foster personal connections. Three creators share their experiences, highlighting the perk of Subscriber-Only Chat and the impact on their lives. The feature promotes safety and abides by Community Guidelines.
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How AI Influences What You See on Facebook and Instagram
Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future.
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Three Insights from Cannes by Meta
The Cannes Lions Festival of Creativity, celebrating its 70th year, provided valuable insights into the marketing industry. Key takeaways include the importance of collaboration for diverse, impactful campaigns, the ongoing prominence of AI in advertising, and the rising significance of business messaging for connecting with customers at scale. Marketers remain inspired by the industry’s ambition…
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Malaysia takes legal action against Meta for failing to remove ‘undesirable content’
Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform.
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VidCon 2023: Official Programme
VidCon Anaheim 2023 will feature YouTube as the exclusive livestream sponsor and title sponsor. Attendees can immerse themselves in new content, engaging with top YouTube creators, and explore the YouTube Shopping’s YouTube Drop Shop. The event will cover diverse topics ranging from gaming communities to maximizing earning potential on YouTube.
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Instagram partly to blame for South Korea’s record-low fertility rate, says star math lecturer
In South Korea, a prominent math lecturer attributed the country’s declining birth rate to the influence of Instagram “flex posts” on societal perceptions of success and happiness. He cautioned against comparing oneself to idealized images on social media. This viewpoint resonated with many young couples, reflecting broader concerns about economic challenges and societal pressure.
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TikTok’s CEO Says It Plans to Invest Billions in Southeast Asia
TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals.
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From Fan Funding to Shopping: More ways for creators to earn on YouTube
The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential.
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Social media habits in Southeast Asia
In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities.
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Business Influencers: The Thriving Community of 8.5 million Aussies and 350,000 businesses
TikTok has become a popular platform for 8.5 million Australians and 350,000 businesses, fostering creativity, joy, and connections. Businesses like Chebbo’s Burgers and Chefs & Dogs have found success and community on TikTok. Additionally, organizations like Edgars Mission and individuals like Tahnee of Hello Fern have used the platform to grow their communities and businesses.
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China deletes over 1.4m posts to crack down fake news
China’s Cyberspace Administration has cleaned up its social media space, deleting 1.4 million posts and closing 67,000 accounts in a two-month crackdown. This reflects broader efforts to control online content. The purge targeted fake news, illegal profiteering, and impersonation of state entities, emphasizing the government’s strict regulation of social media.
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Australia’s Social Media Influence 100 by MediaWeek
Mediaweek Australia has revealed the top 100 influencers with the most influence on the Australian public across various social media platforms. The rankings are based on Meltwater’s Klear score, reach, and audience quality. Influencers must have a minimum of 400,000 followers across social media platforms and meet specific criteria to be included
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Meta and BMW: Taking AR and VR Experiences on the Road
Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses…
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Meta Expanding Ads on Reels
Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing…
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Meta sees more ad spending from China in Q1
Meta, the parent company of Facebook, reported strong quarterly results with its first year-over-year revenue growth in 12 months, driven by robust ad spending in China. The company’s total revenue reached $28.6 billion, a 3% increase, mainly from advertising. Despite a 24% drop in net income due to investments, Meta’s shares rose over 10% in…
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Meta: changes to social commerce feature starting Aug 10
Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags…
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Google, Meta lift AI stakes in Asia amid ChatGPT hype
Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective…
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New Features on Instagram Reels: Trends, Editing and Gifts
Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform.
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Top social media platforms used by APAC marketers
Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise.
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Diversifying Social Media Content on Snapchat
Snap’s Diversity Annual Report (DAR) will feature two Snap-commissioned studies examining the diversity of Snap’s partnered content on the Stories page: a USC/UCSB Content Audit and a Global Audience Assessment by research firm KRI. The studies reveal a need for more representative and inclusive content on Snapchat, prompting Snap to develop a Content Action Plan…
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Twitter blocks Pakistan govt’s account for viewing in India – notice
Twitter has blocked Pakistan government’s account from being viewed in India due to a legal demand, following its guidelines to withhold accounts in response to valid legal requests. The @GovtofPakistan account is still accessible from the United States and Canada. Twitter, India, and Pakistan’s IT ministries have not commented on the issue.
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BBC Studios agrees deal to share shortform content on Snapchat Discover
Snapchat has partnered with BBC Studios to bring short-form, mobile-friendly content to Snapchat Discover. The partnership will feature highlights and behind-the-scenes content from BBC Top Gear and EastEnders, as well as comedy content from shows like This Country and Inside Number 9. The deal also includes content from BBC Earth. Snapchat continues to expand its…
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Introducing a new way for creators to share premium content with Series
TikTok introduces Series, allowing creators to share premium content and deepen connections with the community. Creators can offer up to 80 videos in a Series, each up to 20 minutes long, behind a paywall. They can set prices and engage with viewers, while maintaining a safe environment. Series is available to select creators, with applications…
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MrBeast, now in Spanish! Say hello to multi-language audio on YouTube
YouTube is expanding its multi-language audio feature to help creators reach a global audience. MrBeast, with over 130 million subscribers, has already dubbed videos in 11 languages, aiming to attract international viewers. Creators testing this feature saw over 15% of watch time from non-primary language views, indicating significant potential for global reach and audience expansion.
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Twitter Employees Escorted Out of Singapore Office
Elon Musk’s Twitter offices in Singapore faced eviction as rent went unpaid. Employees were instructed to work remotely after being escorted out by landlords due to missed payments. Musk’s cost-saving measures, including layoffs and benefit cuts, have stirred controversy at Twitter. The billionaire’s tactics continue to impact the company and its employees.
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4 key takeaways from YouTube Creator Towns
The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit…
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New Features on Instagram Announced: Notes, Group Profiles and More
The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups.
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Twitter Blue is back. And gold checkmarks are here!
Twitter is reintroducing Twitter Blue sign-ups for iOS and web users, offering exclusive features like Edit Tweet and 1080p video uploads. Subscribers will also receive a blue checkmark after passing review. The subscription costs $8/month on web and $11/month on iOS. Twitter plans to expand the service to more countries and platforms, with additional account…
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A meme is born: How people are taking mixed media viral on Twitter
Twitter recently introduced a new feature called mixed media, allowing users to combine up to 4 images, videos, and GIFs in a single Tweet. This led to unexpected creativity, such as the revival of the “Pope Francis Holding Things” meme from 2013. The feature illustrates the platform’s potential for surprises and creativity.
