Category: digital
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Snapchat brings Versace’s new sneaker collection to life through augmented reality
Versace partners with Snapchat to launch the Mercury sneaker collection, offering an augmented reality try-on Lens and digital fashion collection for Bitmoji. Snapchatters can experience the futuristic design through interactive AR technology and unlock the sneakers for their Bitmoji, along with other exclusive pieces from the House, available for purchase in the Token Shop on…
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‘Moana 2’ Sets a Record as Disney’s Biggest Animated Trailer Launch in History
The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed…
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Netflix Reality Universe Expands With New Games
Netflix is expanding its reality universe with four new interactive fiction games based on hit unscripted shows. The games will launch alongside new seasons of respective series and feature appearances from familiar faces. Players can immerse themselves in the worlds of their favorite Netflix series and make their own choices to create their own story.
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Alo Moves Is Coming to Meta Quest 3 – launching later this year
Alo Moves is set to launch its award-winning wellness classes in a dedicated app for Meta Quest 3, offering 3D classes led by renowned instructors like Ashley Galvin and Annie Landa. The immersive mixed-reality experience will provide lifelike visuals, lifelike 3D figures, room mapping and object detection for a safe, at-home fitness experience.
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Billion-Dollar Startup Using AI to Disrupt Media and Advertising (30 mins)
David Jones, Founder and CEO of The Brandtech Group, sits down with Assistant Managing Editor Steven Bertoni to discuss how their platform, Pencil, is leading the generative AI revolution with over 1 million AI-generated ads.
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What We Watched on Netflix for Second Half of 2023
Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching…
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TikTok partners with Billie Eilish to show ways to promote music using fandom
Billie Eilish introduces TikTok’s Fan Spotlight, allowing artists to highlight their favorite fan videos on their music tab. Fans can engage through playlist curation and challenges. Billie Eilish’s popularity on TikTok has led to the creation of millions of videos, inspiring the platform’s new Fan Spotlight feature for all artists.
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Beyond Mugs: Wicked Annouces Consumer Product Line-up to Promote Theatrical Release
Universal Pictures is partnering with various brands to release merchandise inspired by the film “Wicked.” Products include apparel, accessories, toys, beauty items, and more. Retailers worldwide, including Bloomingdales, H&M, and Amazon, will carry the merchandise along with immersive retail experiences at Universal theme parks.
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Details of ESPN, Fox and Warner Bros. Sports Joint Venture Unveils New Logo
Pete Distad, CEO of Venu Sports, unveiled the future brand identity for the streaming service. The platform, set to launch in fall 2024, will offer a wide range of live sports content and aims to provide one-stop access for underserved fans.
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New iPad Commercial Sparks Controversy
Apple’s controversial iPad Pro commercial, titled “Crush!”, depicts traditional creative tools being crushed by a hydraulic press, leaving only the iPad. The ad has sparked outrage, with critics calling it “dystopian” and “ghoulish”. Apple apologized and withdrew the ad due to the backlash. The company acknowledged missing the mark with the video.
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Marvel Studios ‘What If…? – An Immersive Story,’ Coming Exclusively to Apple Vision Pro
Marvel announces “What If…? – An Immersive Story,” the first interactive Disney+ Original story coming exclusively to Apple Vision Pro on May 30. Fans will step into the Multiverse through a groundbreaking experience with advanced spatial computing capabilities and stunning visuals.
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Karen Phillips on Paramount’s Advertising Advantage
Paramount’s New York City Upfront dinners this Spring focused on its advertising approach, showcasing advancements in performance measurement and premium content. Karen Phillips, EVP and head of agency partnerships for Paramount Advertising, talks about partnerships and integrations connecting content to clients.
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Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London
Spotify Sparks brings together industry leaders, content creators, and advertisers to explore advertising opportunities. The event discussed the growth of Spotify, the impact of audio, and the evolution of the platform. Spotify aims to offer innovative and impactful advertising experiences through features like AI DJ, personalized products, and video content. Notably, Spotify Hits celebrates effective…
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Bridgerton’ in Bowral: a Launch Campaign that truly Reminisces on the Romance That Was
The weeklong Bridgerton in Bowral event in New South Wales celebrated the upcoming season of the Shondaland series with regency-themed activities and exclusive previews. Fans enjoyed a garden party, special screenings, and unique experiences, contributing to a significant boost in local businesses and tourism.
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Vision Detection Solution powered by AI Introduced at 500 Stores to Improve Advertising Effectiveness
Sony Semiconductor Solutions Corporation has implemented an edge AI-driven vision detection solution in 500 convenience store locations in Japan. This technology automatically detects digital signage viewers, collects data on their viewing behavior, and preserves privacy. The IMX500 intelligent vision sensor and AITRIOS platform contribute to streamlined operations and privacy protection.
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BBC Studios launches first-ever BBC brand campaign outside the U.K
BBC Studios has launched its first global brand campaign, “Made to make you think,” in partnership with R/GA. The campaign aims to promote BBC.com and the BBC app worldwide, emphasizing the BBC’s value of impartiality and diverse storytelling. This effort supports the BBC’s expansion in North America, including new digital experiences and content offerings.
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5 Ways NBCUniversal is Innovating for the Olympic Games Paris 2024
NBCUniversal is transforming traditional presentation of the Olympic Games, from a unique Opening Ceremony along the River Seine to IMAX and AMC screenings. Peacock provides interactive streaming features, while a star-studded lineup enhances audience engagement. Innovative advertising opportunities aim to captivate diverse demographics across various platforms, creating a groundbreaking Olympic experience.
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release.
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers
LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events.
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Spotify Premium Listeners in Canada, Ireland, and New Zealand Can Soon Access More Than 250,000 Audiobooks
Spotify will offer up to 15 hours of audiobooks per month to Premium users in Canada, Ireland, and New Zealand from April 9. The audiobook catalog, growing to 250,000 titles, aims to engage more listeners. Notable authors share their favorite audiobooks, emphasizing the convenience and immersive experience of audiobook reading.
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NBCUniversal and Ad-tech Insights at the latest One24
NBCUniversal showcased technology and data capabilities at its One24 technology conference. Executives presented innovations for television advertising, including generative AI, commerce, and measurement partnerships. The event also featured a first look at the 2024 Olympics experience on Peacock.
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BBC working with Spotify on a new video-learning content test
Spotify users in the UK can now access and purchase 7 BBC Maestro video courses on various topics like business, music, and healthy living, led by experts. The courses come with 2 free lessons and can be listened to or watched. Spotify aims to cater to the active learning needs of its users through this…
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Netflix Celebrates ‘3 Body Problem’ As “You Are Bugs” Stunt Grips Fans Worldwide
“3 Body Problem,” produced by David Benioff, D. B. Weiss, and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in four days. On March 25, Netflix sparked global discussion with a recreation of a pivotal scene, “Judgement Day,” reaching 30+ countries and notable landmarks.
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Digital Market Index – Q1 2024
Discover the latest trends of the quarter across mobile apps and digital advertising. Sensor Tower’s Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.
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Spotify Starts Testing Video-Based Learning Courses in Markets Like the UK
Spotify is testing video-based courses for UK users, in partnership with educational tech companies. The courses cover music, creativity, business, and healthy living. Users can access two free lessons per course and purchase additional lessons. This offers creators access to a broader audience and aligns with the high interest in educational podcasts among Spotify users.
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TikTok Supports Brands with the TikTok Shop Mall Launch
TikTok Shop continues to be a reliable and trusted e-commerce platform for Singaporean brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets. Through TikTok Shop Mall, TikTok Shop aims to further enhance Singaporeans shoppers’ positive experience by providing them access to…
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Performance Marketing: NBCU with New Technology & Data Capabilities
NBCUniversal revealed new tech and data capabilities at One24 to revolutionize television advertising. This includes generative AI-powered audience targeting, programmatic access to Olympic and Paralympic Games inventory, and innovative shoppable experiences for viewers. The company also introduced a comprehensive measurement framework and announced key partnerships to provide in-depth insights and performance metrics for marketers.
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Taylor Swift’s marketing behind Fortnight’s release
Taylor Swift and YouTube organized a global scavenger hunt to promote her new album, “THE TORTURED POETS DEPARTMENT.” Fans found QR codes in cities worldwide, leading to a clue discovered via YouTube Shorts. The #ForAFortnightChallenge asks fans to share 14 moments from their lives set to Swift’s new song “Fortnight (feat. Post Malone).”
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The Eras Tour “Taylor’s Version” Debuts as the No. 1 Music Film Ever on Disney+
Taylor Swift’s record-breaking concert film, “The Eras Tour (Taylor’s Version),” garnered 4.6 million views and 16.2 million hours of watch time on Disney+ in its opening weekend, making it the platform’s No. 1 music film. The film, which grossed nearly $262 million globally, features exclusive performances of new songs, and debuted with a special Taylor…
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Meta and GWI Study: New Consumer Insights To Help India’s Gaming Brands
A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR…
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#FilmTok Arrives in Singapore for the 96th Oscars
TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events.
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TikTok Launches its inaugural TikTok Ad Awards in Malaysia
The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok
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‘Shōgun’ TV Series Scores Record-Breaking Premiere Across Hulu and Disney+
FX’s “Shōgun” series, based on James Clavell’s novel, achieved a global viewership of 9 million for its premiere episode across Hulu, Disney+, and Star+, making it the top scripted General Entertainment series debut worldwide. Created by Rachel Kondo and Justin Marks, the series features a diverse cast and new episodes will debut each week.
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‘Avatar Renewed for Two More Seasons as Social Fandom Heats Up from the Franchise’s Marketing Strategy
Avatar: The Last Airbender’s live-action revival, following Aang’s journey to master the elements, has gained massive global popularity, securing 41.1M views in 11 days and topping charts in 76 countries. The promotional campaign utilized platforms like TikTok and YouTube, engaging fans worldwide. With two more seasons confirmed, the Avatar State is thriving.
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Cartier Celebrates 100 Years of The Trinity Collection on Snapchat
Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience.
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Universal Music: NTWRK acquires Complex to build next generation content and shopping experiences
NTWRK, a live-video shopping platform, has acquired publisher Complex to form a new cultural commerce and content hub. This strategic partnership with Universal Music Group aims to offer unique opportunities for music fans and artists. The new company, backed by prominent investors, seeks to redefine convergence culture by merging e-commerce, content, and music.
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Nielsen ranks YouTube as #1 Streamer in the US market
YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive…
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e-commerce co-founder steps downs in Southeast Asia
Carousell co-founder Lucas Ngoo will step down from day-to-day management after 11 years. Despite this, he will maintain vested interests in Carousell’s success and play an advisory role. Ngoo aims to focus on learning new areas of innovation and industries. Carousell also recently opened a new regional headquarters in Singapore.
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Winners from the 2024 TikTok Australia Ad Awards
The inaugural TikTok Ad Awards in Australia celebrated creative and impactful campaigns, recognizing standout brands and agencies. Winners included Nike, Hismile, Wavemaker, and TBWA Sydney. Notable mentions went to L’Oréal and Canva’s Alex Lee. The event also introduced the ‘What’s Next 2024 Trend Report’
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Marvel Studios’ ‘Deadpool & Wolverine’ Trailer Smashes Record for Most Views of All Time
The highly anticipated trailer for Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds and Hugh Jackman, set a new record with 365 million views in 24 hours, making it the most viewed movie trailer of all time. The film opens in U.S. & Canadian theaters on July 26 and will be available…
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Creator Targeting: Select and connect with creators on X
X now offers Creator Targeting, allowing advertisers to run ads against premium content creators, giving them more control and ensuring brand safety. This aligns with X’s focus on video content and enhances ad performance with new formats like Vertical Video Ads and Promoted Video. Over 80,000 creators have already joined the ad revenue sharing program.
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Singapore launches first GenAI Sandbox to help SMEs
Enterprise Singapore and the Infocomm Media Development Authority have launched the GenAI Sandbox to support Singaporean SMEs. The initiative aims to provide 300 SMEs with GenAI-powered solutions for marketing, sales, and customer engagement. The implementation of GenAI technology is widespread among communications professionals, with a focus on improving productivity and simplifying complex tasks.
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Snapchat Reaches a New Milestone with 800 Million MAU!
Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections.
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Disney and Epic Games to Create Expansive Entertainment Universe Connected to Fortnite
The Walt Disney Company is teaming up with Epic Games to create a new gaming and entertainment universe. Disney will invest $1.5 billion in Epic Games and merge beloved Disney stories with the popular Fortnite game. This collaboration aims to offer fans new, immersive ways to engage with Disney’s extensive portfolio of characters and stories,…
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ESPN, Fox and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service in the U.S.
ESPN, FOX, and Warner Bros. Discovery will form a new Joint Venture (JV) for a sports streaming service, launching in fall 2024. The platform will offer sports content from major leagues and colleges, with the ability to bundle with Disney+, Hulu, and/or Max. The service aims to provide a differentiated experience for sports fans.
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TikTok’s What’s Next 2024 Trend Report
The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers.
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YouTube Passed 100M Music and Premium Subscribers
YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for…
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com.
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NBA Partnership on Meta Quest
Mark Zuckerberg announced that NBA-licensed apparel is now in the Meta Avatars Store, allowing fans to support their favorite NBA or WNBA teams across Facebook, Instagram, Messenger, and Meta Quest until the end of the season in June. Additionally, a partnership with the NBA and WNBA offers the opportunity to watch games and enjoy VR…
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Highlights from NBCUniversal at CES 2024: Innovation and Engagement
At CES 2024, NBCUniversal showcased its latest advertising technology and partnerships, including the launch of One Platform Total Audience, offering unduplicated reach across screens. They also discussed programmatic advertising advancements and participated in speaking engagements emphasizing their advertising effectiveness. Their robust presence reaffirms their commitment to innovation and leadership in the media industry.
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Disney+ and Apple Push Immersive Entertainment to a New Era
Disney+ is set to offer an unparalleled in-home 3D experience for subscribers using Apple Vision Pro, providing access to iconic landscapes from Disney, Pixar, Marvel, and Star Wars. The collaboration also ensures viewers can enjoy a multitude of 3D films and immersive environments. This initiative reflects a history of innovative partnership between Disney and Apple.
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Disney Debuts Future of Entertainment and Advertising at Fourth Annual Tech & Data Showcase at CES
Disney showcased its technology and data innovations at the CES 2024 event. The company emphasized its global influence, revolutionary advertising capabilities, and upcoming advancements, including new advertising formats and collaborations. Key executives highlighted the company’s commitment to innovation and its strong position in the market, especially in terms of advertising and audience engagement.
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X’s Announces Expanded Brand Safety Controls for Advertisers
The video-first platform X has experienced rapid growth, with over 8 in 10 user sessions involving video. Over 100 million people watch vertical videos daily, offering advertisers efficient connections and brand safety. By partnering with Integral Ad Science, X aims to expand ad adjacency controls for brand safety, demonstrating commitment to progress in safety and…
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Sony Pictures Entertainment Partners with Mercedes-Benz
Sony has partnered with Mercedes-Benz to bring RIDEVU, an in-car entertainment service, to Mercedes-Benz vehicles. This collaboration aims to enhance the in-car entertainment experience by providing advanced controls and features for accessing curated content from SPE’s library. The service will be integrated with DTS AutoStage Video Service and is part of Sony’s larger efforts to…
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NBCUniversal Redefines Cross-Platform Advertising With One Platform Total Audience
NBCUniversal unveiled One Platform Total Audience, an AI-driven technology for cross-platform advertising. It leverages automation and data to provide unduplicated reach across linear and streaming, meeting industry demand. The technology aims to maximize ad effectiveness and engagement, with early results showing increased reach and efficiency. With broad industry adoption, it sold out across key categories…
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Korean platform Kakao appoints new CEO
Kakao Corp. has chosen Shina Chung as its new CEO, aiming to steer the company out of crisis. The appointment follows the arrest of its chief investment officer, being a rare female leader in male-dominated South Korean business culture. Chung plans to bring proactive and responsible leadership drawing on her experiences.
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A year on YouTube: Takeaways from great ads of 2023
In 2023, YouTube saw a surge in creativity and engagement. Brands utilized diverse formats and platforms to connect with viewers. The use of AI and connected TVs led to groundbreaking advertising on the platform. Furthermore, partnerships with creators, the rise of Shorts, and longform storytelling contributed to deeper audience connections. AI-powered campaigns also demonstrated significant…
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Netflix Engagement Report
Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period. The report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.
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The best of the BBC has a new home at BBC.com
BBC Studios has launched an all-new BBC.com to provide a premium user experience and broaden its global reach. The site showcases extensive reporting and storytelling, with a focus on global news, sustainability, and in-depth analysis. Advertisers also benefit from enhanced partnership capabilities and targeted advertising opportunities to reach the engaged and informed BBC.com audience.
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Hulu on Disney+ Beta Launch: What You Need to Know
Marvel Studios debuts new “What If…?” episodes on Disney+ daily. The latest episode introduces a new superhero, Kahhori. Hulu on Disney+ beta launches to Bundle subscribers today, offering seamless access to Hulu content within Disney+. The official launch is slated for March 2024. Disney aims to provide a safe, family-friendly streaming experience.
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Study: AI-powered deepfakes see 1530% usage in APAC posing a security threat
A new report revealed a 1530% increase in deepfake fraud in the APAC region, with the Philippines seeing a 4500% surge. Top industries affected include online media, professional services, and healthcare. Regulatory measures, such as enhanced monitoring for suspicious transactions, are being implemented in countries like Hong Kong and Singapore to combat this growing threat.
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TheVentures bets on Vietnam-based social gaming platform
Box Vietnam, a social gaming and live entertainment company, secures undisclosed funding from TheVentures’ Asia Advance Fund 1 and angel investors. The investment will enhance tech capabilities and expand the network of creators for Box Vietnam’s platforms, including Box Studio, Box Sports, and GG Live.
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TikTok and Ticketmaster expand partnership across 20+ countries
TikTok and Ticketmaster have partnered to offer a new ticketing feature, available to over 75,000 artists in 20+ countries. This empowers artists to promote live events and connect with fans globally. The successful beta launch in the U.S. in 2022 is now expanding into more markets, facilitating easier event discovery and ticket purchase within the…
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TikTok Shop appoints VMLY&R in SEA
eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on…
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Instacart Adds Peacock as First-Ever Streaming Partner
Peacock and Instacart partnership allows Instacart+ members to access Peacock Premium at no extra cost. This collaboration offers free delivery, reduced fees, and a 5% credit back on eligible pickup orders. The ad spot will feature iconic holiday scenes from Peacock shows, and the partnership aims to enhance customer experience during the holiday season.
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Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet
Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to…
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Popeyes SG cranks up the heat with new speed dating series
Popeyes Singapore launches a speed dating show titled “Spice up that Love” to promote its Smoky Sriracha Chicken line. The show includes dates and conversation prompts related to the menu. Participants engage on TikTok and Instagram, and the brand previously offered a “Chicken Hotline” for free chicken nuggets.
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Meta Unveiling New Insights To Spur The Beauty And Fashion Industry in India
India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian…
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Joe Kentish & Team Warner Salutes Dua Lipa’s return by Music Week
Dua Lipa’s latest single “Houdini” has garnered significant attention with 18,867,879 Spotify streams and 27m YouTube views. The song’s unique blend of disco and psychedelia presents a fresh sound for the artist. The campaign team emphasizes direct fan engagement and aims for long-term success rather than just immediate impact.
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Disney and TikTok Partnership Results in Millions of New Followers and Billions Views
Disney and TikTok have launched a groundbreaking partnership with the Disney100 hub, offering exclusive content, interactive challenges, and music. The program has seen remarkable engagement and community behaviors, with 172 million new followers and billions of video views. Original songs have surged in popularity on TikTok, with several making the TikTok Billboard Top 50.
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One Year Into Netflix Ads
Amy Reinhard, Netflix’s President of Advertising, celebrates the success of the ad-supported plan, now reaching 15 million global monthly active users. The focus is on creating innovative advertising opportunities, including new ad formats, enhanced measurement capabilities, improved member experience, and upcoming sponsorships and measurement capabilities, aiming to reshape the future of advertising on Netflix.
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NBCUniversal’s Insights at Advertising Week New York 2023
The team, led by Mark Marshall, showcased NBCUniversal’s go-to-market strategy and commitment to diversity at Advertising Week. Discussions with Savannah Sellers highlighted NBCUniversal’s advertising approach, while the Road to Paris 2024 event exhibited its marketing prowess. Furthermore, the team emphasized brand safety and transparency with a new industry capability.
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NBCUniversal And Visa Partners To Send A Content Creator To Tahiti
NBCUniversal and Visa have launched “Tap into Tahiti,” a program to send a content creator to cover the Olympic surfing competition in Tahiti for NBCU’s coverage of the 2024 Paris Olympics. Creators can participate by posting content on TikTok using #TapIntoTahiti2024 and tagging @NBCOlympics. Visa will provide support for the selected creator.
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Disney+ Expands Advertising Automation and Measurement Capabilities
Disney+ has strengthened its ad-supported tier with advanced targeting, expanded programmatic options, diverse ad formats, and enhanced measurement capabilities. The service, seeing increased engagement and time spent, aims to provide greater accountability for marketers through robust measurement. With 50% of new subscribers choosing the ad tier, Disney Advertising continues to introduce enhancements to support brand…
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Meta shows European Surgeons, Educators, and Industrial Workers the Impact of Metaverse Technologies
The EU’s GDP could see a significant boost from the metaverse by 2035, per a report by Meta and Deloitte. Immersive technologies are already revolutionizing healthcare, education, and industry in Europe. From virtual surgery practice to immersive language learning platforms, the metaverse is creating tangible impacts and new possibilities across various sectors.
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Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
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Vogue Singapore pushes print boundaries with audio edition
Vogue Singapore celebrates its third anniversary with a special collectable cover featuring embedded audio content. The collaboration with Spatial Labs allows readers to unlock an exclusive soundscape experience. The issue’s theme, “Voices”, showcases Southeast Asian talent and marks a milestone in print publishing.
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TikTok Music launches in Singapore and Australia for Testing
TikTok has launched its music streaming service, TikTok Music, to the public in Singapore. The service, previously available only to beta testers, now offers a range of features including music discovery tools, seamless integration with TikTok, real-time lyrics, and ad-free listening. Users can enjoy a one-month free trial.
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Snapchat Introduces New Tool for Advertiser and Creator Collab Campaigns
Snapchat is launching Creator Collab Campaigns to facilitate advertiser partnerships with content creators. The Creator Discovery API provides third-party partners with creator stats, while Creator Midroll Placement allows branded content within creator Stories. Additionally, a Paid Partnership tag and future features will enable seamless brand-creator collaborations on the platform.
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Can brands in APAC better embrace ESG to foster brand loyalty?
To engage a wider audience, brands should focus on purpose-driven communication and storytelling. Consumers are willing to pay more for sustainable products, and integrating ESG at every touchpoint can foster lasting brand loyalty. However, businesses must avoid greenwashing and prioritize authenticity in their ESG efforts.
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Disney and TikTok First-of-Its-Kind Content Hub Partnership for 100 Years
Disney is celebrating its 100th anniversary with a special interactive experience on TikTok, featuring videos, trivia, and “Character Cards.” The collaboration aims to engage fans with Disney’s diverse content, including films, TV shows, characters, and franchises. The partnership also includes curated playlists and opportunities for advertisers to reach audiences.
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Ruder Finn acquires Malaysian digital marketing agency Pandan Social
Ruder Finn acquired Pandan Social, a Malaysian digital marketing agency. The move aims to strengthen Ruder Finn’s digital marketing leadership. Pandan Social’s expertise and services will be integrated into Ruder Finn’s digital arm. This acquisition expands Ruder Finn’s presence in Asia to 26 offices and aligns with their new diversity, equity, and inclusion practice.
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CNN Max Launches In An Open Beta In The U.S. Offering 24/7 Live News Streaming
Warner Bros. Discovery’s streaming platform, Max, introduces CNN Max, a 24/7 news offering available to all Max subscribers. The service, part of an open beta, aims to enhance the viewing experience with global breaking news, analysis, and original storytelling. This includes bespoke programming and familiar CNN anchors, with Jim Sciutto leading the afternoon news coverage.
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Meet Meta Quest 3, Mixed Reality Headset Starting at $499.99
Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed…
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Meta Partners with Ray-Ban for Smart Glasses
Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments,…
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Hulu Launches ‘Top 15 Today’ List for Most Popular Films and TV Shows
Hulu introduces “Top 15 Today,” a daily-updated list of trending TV series and movies based on viewership and new content launches. The list, available on the homepage, includes the entire on-demand catalog. It considers total views, but not exclusively, and is not visible on Kids’ profiles. Highest-ranking episodes ensure series are featured once.
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TikTok Australia Partnership with Canva
TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment…
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TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
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How ‘Ahsoka’ is marketing to a whole new galaxy of Star Wars fans
The new Star Wars series, Ahsoka, debuted with extensive fan excitement. The character Ahsoka Tano, a beloved Jedi, is central to the series, creating marketing challenges. However, the series aims to attract new fans, particularly a younger audience, while maintaining the loyalty of existing ones. The goal is to expand the multi-generational appeal of the…
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Snapchat’s update on the Australian community: 8 million and growing!
Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections.
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Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough
Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users.
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Bain & Company acquires enhanced machine learning and AI consultancy
Bain & Company acquires Max Kelsen Consulting to bolster AI and ML offerings. The Australian company, known for its AI and ML solutions, will unite with Bain’s Advanced Analytics Group. This collaboration aims to empower enterprises globally with high-impact AI and ML use cases. The acquisition does not include Max Kelsen’s products and research divisions.
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Usage of Instagram Reels by Brands is Up 86% Says Report
Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth…
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Netflix Introduce New Feature being a One-Stop Shop for Series and Movies You Want to Watch
Netflix is launching “My Netflix,” a personalized space on iOS and Android, featuring shortcuts to your downloads, saved shows and movies, trailers, reminders, and more. This new section allows quick access to your preferred content, based on your interactions and interests with the app. The feature will be available on iOS immediately and on Android…
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Global phenom NewJeans drop #ImSuperShy dance challenge on Shorts
NewJeans released the “Super Shy” single and music video, introducing the #ImSuperShy challenge on YouTube Shorts. Fans are invited to join the global dance challenge by creating their own unique Shorts. The band has gained 3.8 million subscribers and 1.8 billion views on YouTube since their launch. Fans can anticipate surprises and the release of…
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NBCU partners with Amazon Freevee and Xumo Play for FAST Content
NBCUniversal announced new free ad-supported streaming TV (FAST) linear content offerings from across the NBCU Television & Streaming portfolio and NBCUniversal Global Distribution library. For the first time ever, viewers can access programming across all NBCUniversal genres centered on popular titles and categories available anytime at no additional cost.
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Warner Music Partners with Canva to Bring Music On The Platform
Canva has introduced a new music library for Pro and Education customers, offering access to commercially-released songs for personal use in videos, social media posts, and presentations. The library includes half a million songs from top artists and can be used to enhance Canva designs. This update adds a new dimension to Canva’s visual communication…
